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For Companies At a Glance
- Tasks: Manage and optimise digital marketing systems and websites for a fast-growing company.
- Company: Join Hanson Wade, a leader in business information across various sectors.
- Benefits: Enjoy a competitive salary, bonus, hybrid work, and career development opportunities.
- Why this job: Make an impact by enhancing digital experiences and driving marketing performance.
- Qualifications: Experience in B2B digital marketing technology and strong analytical skills required.
- Other info: Collaborative environment with opportunities for continuous improvement and growth.
The predicted salary is between 55000 - 55000 £ per year.
Hanson Wade is looking for an experienced Digital Marketing Technologist to support, optimise, and enhance our digital marketing systems, platforms, and websites. We are a fast‑growing business information company delivering industry‑leading conferences and digital products across the Life Sciences, HR, and Construction sectors. We accelerate business performance globally—and internally, we’re a tech‑enabled organisation that leverages smart systems to scale effectively.
About the Role
Sitting within our Technology Team and reporting to the Group Director of Technology, the Digital Marketing Technologist will take ownership of the technical implementation, optimisation, and operational efficiency of our marketing websites and wider digital ecosystem. You will work closely with Marketing, Corporate Brand, Database, Infrastructure and Salesforce teams, ensuring our digital channels run smoothly, integrate effectively, and provide an exceptional customer experience. You will also support improvements in marketing automation, data flows, analytics, and performance tracking, ensuring all activity is insight‑driven, efficient, and aligned with our organisational goals.
Key Responsibilities
- Website & Digital Platform Management: Manage and optimise Hanson Wade websites, domains, and digital platforms including Event Engine (WordPress), Google Marketing Suite, and Event Case. Ensure strong SEO, discoverability and adoption of the latest search technologies. Use data and insights to improve website UX, accessibility, and conversion performance.
- Systems, Integrations & Automation: Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce). Lead system integrations, API connections, data mapping, process design, business rules, and system testing. Ensure digital channels meet GDPR and PCIDSS compliance standards.
- Data, Insight & Reporting: Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI. Provide actionable recommendations to improve traffic, lead generation, and digital experience. Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.
- Collaboration, Support & Continuous Improvement: Support business users in evaluating digital processes, identifying improvements, and optimising workflows. Train and support Marketing and Sales teams on digital platforms and best practices. Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.
Essential Requirements
- Demonstrable, hands‑on experience in B2B digital marketing technology, with a strong focus on backend systems.
- Experience with Google Marketing Platform (GA4, Google Ads, GTM etc.).
- Strong proficiency in HTML, CSS, responsive design, accessibility, UX, and SEO.
- Experience managing WordPress sites.
- Understanding of customer journeys, user stories, user testing, and CRM systems.
- Excellent analytical skills and confidence interpreting and presenting data-driven insights.
- Knowledge of WCAG accessibility guidelines and strong overall IT literacy.
- Understanding of email automation, lead nurturing, and content integration best practices.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects and work cross-functionally without losing sight of core objectives.
- Experience supporting the scaling of marketing technology within a B2B environment (desirable).
Marketing Technology Manager employer: Hansonwade
Contact Detail:
Hansonwade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This is a great way to demonstrate your expertise in digital marketing technology and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its digital platforms. Be ready to discuss how you can optimise their systems and improve user experience. Tailor your answers to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Technology Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Technology Manager role. Highlight your experience with digital marketing systems, SEO, and any relevant tech skills. We want to see how your background aligns with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital marketing technology and how you can contribute to our team. Keep it engaging and make it personal—let us know why you want to join Hanson Wade!
Showcase Your Technical Skills: Don’t forget to showcase your technical skills in your application. Mention your experience with tools like Google Marketing Suite, WordPress, and any coding languages you know. We love seeing candidates who are hands-on and tech-savvy!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, it helps us keep track of your application better!
How to prepare for a job interview at Hansonwade
✨Know Your Tech Inside Out
Make sure you’re well-versed in the specific technologies mentioned in the job description, like Google Marketing Platform and WordPress. Brush up on your HTML and CSS skills too, as they’ll likely come up during technical discussions.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of reports or insights you've generated using tools like Google Analytics or Power BI, and be ready to explain how those insights improved performance.
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping and user testing. Be prepared to talk about how you’ve optimised user experiences in previous roles and how you can apply that knowledge to enhance Hanson Wade’s digital platforms.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated across departments. Highlight your communication skills and how you’ve trained others on digital tools to ensure everyone is on the same page.