At a Glance
- Tasks: Own and optimise digital marketing systems and websites for a leading business information company.
- Company: Join Hanson Wade Group, a dynamic company in Life Sciences, HR, and Construction.
- Benefits: Enjoy a competitive salary, bonus, hybrid work, and opportunities for professional growth.
- Other info: Collaborative environment with high autonomy and excellent career advancement opportunities.
- Why this job: Make a real impact on customer experience using cutting-edge technology and data-driven insights.
- Qualifications: Experience in B2B digital marketing technology and strong analytical skills required.
The predicted salary is between 55000 - 55000 € per year.
Salary: £55,000 + Bonus
Location: London (Hybrid – 2 days per week in the office)
Job Type: Full-time | Permanent
Company: Hanson Wade Group
About Hanson Wade Group
Hanson Wade Group is looking for an experienced Digital & Marketing Technology Manager to own and optimise our digital marketing systems and websites. We are a growing business information company delivering industry‑leading conferences across Life Sciences, HR, and Construction. We use technology and data, including AI‑driven tools, to scale performance and improve customer experience.
About the Role
Sitting within our Technology Team and reporting to the Group Director of Technology, the Digital & Marketing Technology Manager will own the technical performance, integration and optimisation of our digital platforms and marketing systems. You will work closely with Marketing, Corporate Brand, Database, Infrastructure and Salesforce teams, ensuring our digital channels run smoothly, integrate effectively, and provide an exceptional customer experience. You will also drive improvements in marketing automation, data flows, analytics, and performance tracking, ensuring all activity is insight‑driven, efficient, and aligned with our organisational goals. The role will give the right candidate the opportunity to shape the group‑wide digital platform roadmap alongside high autonomy with a direct impact on our revenue and customer experience.
Key Responsibilities
- Website & Digital Platform Management
- Act as the technical owner for digital platforms and marketing systems, defining standards and best practice.
- Manage and optimise Hanson Wade Group websites, domains, and digital platforms including Event Engine (WordPress), Google Marketing Suite, and Events case.
- Own SEO strategy, discoverability and performance optimisation.
- Use data and insights to improve website UX, accessibility, and conversion performance.
- Systems, Integrations & Automation
- Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).
- Lead system integrations, API connections, data mapping, process design, business rules, and system testing.
- Identify and implement AI‑powered tools and capabilities (e.g. content generation, analytics, automation) to improve marketing performance and customer experience.
- Ensure digital channels meet GDPR and PCIDSS compliance standards.
- Data, Insight & Reporting
- Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.
- Provide actionable recommendations to improve traffic, lead generation, and digital experience.
- Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.
- Collaboration, Support & Continuous Improvement
- Help business users in evaluating digital processes, identifying improvements, and optimising workflows.
- Train and support Marketing and Sales teams on digital platforms and best practices.
- Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.
Essential Requirements
- Demonstrable, hands‑on experience in B2B digital marketing technology, with a strong focus on backend systems.
- Experience with Google Marketing Platform (GA4, Google Ads, GTM etc.).
- Strong proficiency in HTML, CSS, responsive design, accessibility, UX, and SEO.
- Experience managing WordPress sites.
- Understanding of customer journeys, user stories, user testing, and CRM systems.
- Excellent analytical skills and confidence interpreting and presenting data‑driven insights.
- Knowledge of WCAG accessibility guidelines and strong overall IT literacy.
- Understanding of email automation, lead nurturing, and content integration best practices.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects and work cross‑functionally without losing sight of core objectives.
- Experience supporting the scaling of marketing technology within a B2B environment (desirable).
Digital & Marketing Technology Manager in London employer: Hansonwade
Hanson Wade Group is an exceptional employer that fosters a collaborative and innovative work culture, offering a hybrid working model in the vibrant city of London. Employees benefit from competitive salaries, performance bonuses, and the opportunity to shape digital marketing strategies using cutting-edge technology, all while enjoying ample growth opportunities within a rapidly expanding business information company. With a focus on employee development and a commitment to delivering outstanding customer experiences, Hanson Wade Group stands out as a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Marketing Technology Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in digital marketing tech.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative to connect directly with us. It shows you're genuinely interested!
We think you need these skills to ace Digital & Marketing Technology Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital & Marketing Technology Manager role. Highlight your experience with digital platforms, marketing systems, and any relevant tech skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing technology and how your background aligns with our goals at Hanson Wade Group. Let us know what excites you about this opportunity!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've improved digital performance or customer experience in previous roles. We love seeing results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Hansonwade
✨Know Your Tech Inside Out
Make sure you’re well-versed in the digital marketing technologies mentioned in the job description, especially Google Marketing Platform and WordPress. Brush up on your HTML, CSS, and SEO knowledge, as these will likely come up during technical discussions.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share specific examples of how you've improved website performance or customer experience through analytics. This will demonstrate your ability to align with their insight-driven approach.
✨Understand Their Business Model
Research Hanson Wade Group and their industry focus. Familiarise yourself with their conferences and how digital marketing plays a role in enhancing customer experience. This will help you tailor your answers and show genuine interest in their mission.
✨Prepare Questions About Collaboration
Since the role involves working closely with various teams, think of insightful questions about cross-functional collaboration. Ask how they currently optimise workflows or what challenges they face in integrating systems. This shows you're proactive and ready to contribute.
