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For Companies At a Glance
- Tasks: Create and deliver impactful marketing campaigns for exciting events.
- Company: Join Hanson Wade, a company known for career growth and development.
- Benefits: Enjoy hybrid working, private health insurance, and a comprehensive benefits package.
- Why this job: This role offers autonomy, training, and a supportive culture focused on collaboration.
- Qualifications: 1+ years in marketing, strong communication skills, and a passion for driving results.
- Other info: No visa sponsorship available; beware of recruitment scams.
The predicted salary is between 29000 - 41000 £ per year.
OverviewBeacon provides vital drug, clinical trial, patent, and commercial intelligence to the global life sciences market, helping organisations make faster, more informed R&D decisions and keep pace with preclinical and clinical research developments. With over 300 clients worldwide, including 24 of the top 25 pharmaceutical companies, we play a key role in helping bring better medicines to market, faster.
Role purposeTo support our continued growth and maximise value across our expanding enterprise client base, we are seeking an ambitious, self-driven marketing professional to lead our account-based marketing strategy. This role will focus on driving deeper engagement, identifying growth opportunities, and partnering closely with sales to deliver impact across our largest accounts. Reporting to the Director of Marketing, this Account Based Marketing role will be instrumental in developing Beacon\’s marketing approach to our key accounts, supporting upsell and cross sell campaigns, developing an event programme, delivering product message, collaborating with Customer Success and support sales with collateral and content. This role will not have direct reports, however, the person will manage cross-functional teams to accomplish objectives.
Responsibilities
Marketing Strategy: Lead account-based marketing strategies for key accounts, clearly articulating Beacon\’s value proposition to support client needs and sales objectives
Marketing Strategy: Act as the voice of key accounts within marketing, building strong persona insight and creating assets such as case studies and testimonials
Marketing Strategy: Partner closely with sales and customer success to deliver aligned account plans that drive engagement and growth
Campaigns & Lead Generation: Own and execute targeted upsell, cross-sell, and brand campaigns to increase adoption and revenue across key accounts
Campaigns & Lead Generation: Deliver personalised content and communications, leveraging digital channels, newsletters, and events to support commercial goals
Product & Operations: Support product go-to-market through in-product campaigns, sales collateral, and value propositions
Product & Operations: Optimise the marketing tech stack, lead flow, and reporting, streamlining ABM processes and aligning with the wider Hanson Wade Group
About you
2–4 years of experience in account-based marketing, ideally within life sciences, market intelligence, or a related B2B environment
Strong understanding of the market intelligence needs of large pharma drug development teams across R&D, clinical, translational, external innovation, and competitive intelligence functions.
Excellent communication, influencing, and presentation skills, with confidence presenting to large or senior audiences
High-energy, driven self-starter with the ability to execute quickly in a fast-paced environment
Proven collaborative team player with strong written and verbal communication skills and experience working cross-functionally
Hands-on experience with marketing technology and tools such as Salesforce, Marketo, SEMRush, or SendGrid, and close alignment with sales and customer success teams
Skills
Strong commercial acumen with experience in campaign planning, execution, and evaluation to drive measurable results
Proven project and stakeholder management skills, including event delivery, brand alignment, and effective cross-functional collaboration
Expertise in content creation and copywriting, supported by data management, segmentation, and reporting to deliver insight-led marketing activity
What we offer
The opportunity to deliver and build on your marketing skills
A fast-tracked career in a successful, expanding company with global scope
A chance to truly make your mark, elicit change and shape a growing business
An ongoing training program and focus on personal development, including access to quarterly training with external providers
A positive, transparent, inclusive and flexible working environment
Company benefits including social events, cycle to work scheme, charity day and many more…
Salary: £37,000
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Senior Marketing Executive employer: Hanson Wade
Contact Detail:
Hanson Wade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in marketing, especially in event marketing. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to their campaigns.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in conferences and exhibitions. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past. Be ready to analyse what worked, what didn’t, and how you used data to inform your decisions, as this aligns with the analytical skills they are looking for.
✨Tip Number 4
Show enthusiasm for the company’s mission and values during your interactions. Research Hanson Wade thoroughly so you can articulate how your personal values align with theirs, demonstrating that you’re a great cultural fit.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in areas like campaign management and data analysis. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the position and the company. Mention specific experiences that align with the responsibilities listed, such as managing marketing campaigns or conducting data analysis.
Showcase Your Skills: In your application, emphasise your strong written communication skills and any experience with copywriting. Provide examples of how you've successfully executed marketing strategies in the past.
Research the Company: Familiarise yourself with Hanson Wade's mission and values. Incorporate this knowledge into your application to show that you understand their culture and are genuinely interested in contributing to their team.
How to prepare for a job interview at Hanson Wade
✨Showcase Your Analytical Skills
As a Senior Marketing Executive, you'll need to demonstrate your ability to analyse data effectively. Prepare examples of how you've used data analysis in past campaigns to drive results and make informed decisions.
✨Highlight Your Campaign Management Experience
Be ready to discuss specific marketing campaigns you've managed, particularly in conferences or exhibitions. Focus on your role in the planning, execution, and analysis phases, showcasing your autonomy and leadership.
✨Demonstrate Strong Communication Skills
Effective written communication is crucial for this role. Bring samples of your copywriting work or be prepared to discuss how you've crafted messages for different audiences in previous roles.
✨Familiarise Yourself with Relevant Tools
While experience with tools like Salesforce, Marketo, and Google Analytics is desired but not required, showing familiarity with these platforms can set you apart. Brush up on their functionalities and how they can enhance marketing efforts.
