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For Companies At a Glance
- Tasks: Create and deliver impactful marketing campaigns for exciting events.
- Company: Join Hanson Wade, a supportive and transparent company with growth opportunities.
- Benefits: Enjoy hybrid working, private health insurance, and a comprehensive benefits package.
- Why this job: Take charge of your marketing campaigns and drive real commercial results.
- Qualifications: 1+ years in marketing, strong communication skills, and a passion for data analysis.
- Other info: Ongoing training and personal development to help you thrive.
The predicted salary is between 28000 - 31000 £ per year.
Overview
Beacon provides vital drug, clinical trial, patent, and commercial intelligence to the global life sciences market, helping organisations make faster, more informed R&D decisions and keep pace with preclinical and clinical research developments. With over 300 clients worldwide, including 24 of the top 25 pharmaceutical companies, we play a key role in helping bring better medicines to market, faster.
Role purpose
To support our continued growth and maximise value across our expanding enterprise client base, we are seeking an ambitious, self-driven marketing professional to lead our account-based marketing strategy. This role will focus on driving deeper engagement, identifying growth opportunities, and partnering closely with sales to deliver impact across our largest accounts. Reporting to the Director of Marketing, this Account Based Marketing role will be instrumental in developing Beacon’s marketing approach to our key accounts, supporting upsell and cross sell campaigns, developing an event programme, delivering product message, collaborating with Customer Success and support sales with collateral and content. This role will not have direct reports, however, the person will manage cross-functional teams to accomplish objectives.
Responsibilities
- Marketing Strategy: Lead account-based marketing strategies for key accounts, clearly articulating Beacon’s value proposition to support client needs and sales objectives
- Marketing Strategy: Act as the voice of key accounts within marketing, building strong persona insight and creating assets such as case studies and testimonials
- Marketing Strategy: Partner closely with sales and customer success to deliver aligned account plans that drive engagement and growth
- Campaigns & Lead Generation: Own and execute targeted upsell, cross-sell, and brand campaigns to increase adoption and revenue across key accounts
- Campaigns & Lead Generation: Deliver personalised content and communications, leveraging digital channels, newsletters, and events to support commercial goals
- Product & Operations: Support product go-to-market through in-product campaigns, sales collateral, and value propositions
- Product & Operations: Optimise the marketing tech stack, lead flow, and reporting, streamlining ABM processes and aligning with the wider Hanson Wade Group
About you
- 2–4 years of experience in account-based marketing, ideally within life sciences, market intelligence, or a related B2B environment
- Strong understanding of the market intelligence needs of large pharma drug development teams across R&D, clinical, translational, external innovation, and competitive intelligence functions.
- Excellent communication, influencing, and presentation skills, with confidence presenting to large or senior audiences
- High-energy, driven self-starter with the ability to execute quickly in a fast-paced environment
- Proven collaborative team player with strong written and verbal communication skills and experience working cross-functionally
- Hands-on experience with marketing technology and tools such as Salesforce, Marketo, SEMRush, or SendGrid, and close alignment with sales and customer success teams
Skills
- Strong commercial acumen with experience in campaign planning, execution, and evaluation to drive measurable results
- Proven project and stakeholder management skills, including event delivery, brand alignment, and effective cross-functional collaboration
- Expertise in content creation and copywriting, supported by data management, segmentation, and reporting to deliver insight-led marketing activity
What we offer
- The opportunity to deliver and build on your marketing skills
- A fast-tracked career in a successful, expanding company with global scope
- A chance to truly make your mark, elicit change and shape a growing business
- An ongoing training program and focus on personal development, including access to quarterly training with external providers
- A positive, transparent, inclusive and flexible working environment
- Company benefits including social events, cycle to work scheme, charity day and many more…
Salary: £37,000
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Senior Marketing Executive employer: Hanson Wade
Contact Detail:
Hanson Wade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute. This shows you're genuinely interested and ready to hit the ground running!
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the Senior Marketing Executive role. Keep it concise but impactful – you want to leave a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Show Your Enthusiasm: When writing your application, let your passion for marketing shine through! We want to see that you're excited about the role and ready to take on new challenges. A sprinkle of enthusiasm can make your application stand out.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially if you've worked with events or campaigns before. We love seeing how your skills align with what we're looking for, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate strong written communication skills, so avoid fluff and focus on delivering your message effectively. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Hanson Wade
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and analytics. Be ready to discuss how you've used data analysis in past campaigns to drive results. This will show your analytical skills and understanding of what makes a successful marketing strategy.
✨Showcase Your Campaign Successes
Prepare specific examples of marketing campaigns you've managed, especially those related to conferences or exhibitions. Highlight your role, the strategies you implemented, and the outcomes. This will demonstrate your hands-on experience and ability to deliver effective marketing plans.
✨Familiarise Yourself with Tools
If you have experience with tools like Salesforce, Marketo, or Google Analytics, be sure to mention it. Even if you haven't used them extensively, showing that you're familiar with these platforms can give you an edge. If you haven’t used them, consider doing a quick online tutorial to get a basic understanding.
✨Understand Their Values
Research Hanson Wade’s mission and values before your interview. Be prepared to discuss how your personal values align with theirs. This shows that you’re not just looking for any job, but that you genuinely want to be part of their team and contribute to their culture.
