Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead account-based marketing strategies and drive engagement for key accounts.
- Company: Beacon, a leader in life sciences market intelligence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in the life sciences sector and help bring better medicines to market.
- Qualifications: 2-4 years in account-based marketing, preferably in life sciences or B2B.
- Other info: Collaborative culture with a focus on innovation and client success.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Beacon provides vital drug, clinical trial, patent, and commercial intelligence to the global life sciences market, helping organisations make faster, more informed R&D decisions and keep pace with preclinical and clinical research developments. With over 300 clients worldwideâincluding 24 of the top 25 pharmaceutical companiesâwe play a key role in helping bring better medicines to market, faster.
To support our continued growth and maximise value across our expanding enterprise client base, we are seeking an ambitious, selfâdriven marketing professional to lead our accountâbased marketing strategy. This role will focus on driving deeper engagement, identifying growth opportunities, and partnering closely with sales to deliver impact across our largest accounts.
Reporting to the Director of Marketing, this Account Based Marketing role will be instrumental in developing Beacon's marketing approach to our key accounts, supporting upsell and crossâsell campaigns, developing an event programme, delivering product message, collaborating with Customer Success and supporting sales with collateral and content. This role will not have direct reports, however, the person will manage crossâfunctional teams to accomplish objectives.
Responsibilities of the role:- Marketing Strategy
- Lead accountâbased marketing strategies for key accounts, clearly articulating Beacon's value proposition to support client needs and sales objectives.
- Act as the voice of key accounts within marketing, building strong persona insight and creating assets such as case studies and testimonials.
- Partner closely with sales and customer success to deliver aligned account plans that drive engagement and growth.
- Campaigns & Lead Generation
- Own and execute targeted upsell, crossâsell, and brand campaigns to increase adoption and revenue across key accounts.
- Deliver personalised content and communications, leveraging digital channels, newsletters, and events to support commercial goals.
- Product & Operations
- Support product goâtoâmarket through inâproduct campaigns, sales collateral, and value propositions.
- Optimise the marketing tech stack, lead flow, and reporting, streamlining ABM processes and aligning with the wider Hanson Wade Group.
About you
- 2â4 years of experience in accountâbased marketing, ideally within life sciences, market intelligence, or a related B2B environment.
- Strong understanding of the market intelligence needs of large pharma drug development teams across R&D, clinical, translational, external innovation, and competitive intelligence functions.
- Excellent communication, influencing, and presentation skills, with confidence presenting to large or senior audiences.
- Highâenergy, driven selfâstarter with the ability to execute quickly in a fastâpaced environment.
- Proven collaborative team player with strong written and verbal communication skills and experience working crossâfunctionally.
- Handsâon experience with marketing technology and tools.
Senior Marketing Executive - Account Based Marketing in London employer: Hanson Wade
Contact Detail:
Hanson Wade Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Marketing Executive - Account Based Marketing in London
â¨Tip Number 1
Network like a pro! Reach out to your connections in the life sciences and marketing sectors. Attend industry events or webinars, and donât be shy about introducing yourself. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your account-based marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
â¨Tip Number 3
Prepare for interviews by researching Beacon and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their goals. Tailor your responses to show youâre the perfect fit for their team.
â¨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to follow up after submitting your application to express your enthusiasm for the role. A little persistence can go a long way!
We think you need these skills to ace Senior Marketing Executive - Account Based Marketing in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your experience in account-based marketing and any relevant achievements that align with Beacon's goals. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about account-based marketing and how your skills can help drive engagement at Beacon. Be genuine and let your personality come through!
Showcase Your Communication Skills: Since this role involves a lot of collaboration, make sure your application reflects your excellent communication skills. Whether it's through your writing style or examples of past teamwork, we want to see how you connect with others.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows us youâre keen on joining our team!
How to prepare for a job interview at Hanson Wade
â¨Know Your Audience
Before the interview, research Beacon and its role in the life sciences market. Understand their key accounts and how account-based marketing fits into their strategy. This will help you tailor your responses and demonstrate your knowledge of their business.
â¨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in account-based marketing. Focus on campaigns you've led, how you collaborated with sales teams, and any measurable results you've achieved. This will show them you can hit the ground running.
â¨Communicate Clearly
Since excellent communication is crucial for this role, practice articulating your thoughts clearly and confidently. Consider doing mock interviews with a friend or using video to record yourself. This will help you refine your presentation skills before facing the interview panel.
â¨Ask Insightful Questions
Prepare thoughtful questions about Beacon's current marketing strategies and challenges they face in account-based marketing. This not only shows your interest in the role but also gives you insight into how you can contribute to their goals.
