At a Glance
- Tasks: Own and optimise digital marketing systems and websites for a leading business information company.
- Company: Join Hanson Wade Group, a dynamic player in Life Sciences, HR, and Construction sectors.
- Benefits: Enjoy a competitive salary, bonus, hybrid work, and opportunities for professional growth.
- Other info: Collaborative environment with high autonomy and excellent career advancement potential.
- Why this job: Make a real impact on customer experience using cutting-edge technology and data-driven insights.
- Qualifications: Experience in B2B digital marketing technology and strong analytical skills required.
The predicted salary is between 55000 - 55000 € per year.
Salary: £55,000 + Bonus
Location: London (Hybrid – 2 days per week in the office)
Job Type: Full-time | Permanent
Company: Hanson Wade Group
About Hanson Wade Group
Hanson Wade Group is looking for an experienced Digital & Marketing Technology Manager to own and optimise our digital marketing systems and websites. We are a growing business information company delivering industry‑leading conferences across Life Sciences, HR, and Construction. We use technology and data, including AI‑driven tools, to scale performance and improve customer experience.
About The Role
Sitting within our Technology Team and reporting to the Group Director of Technology, the Digital & Marketing Technology Manager will own the technical performance, integration and optimisation of our digital platforms and marketing systems. You will work closely with Marketing, Corporate Brand, Database, Infrastructure and Salesforce teams, ensuring our digital channels run smoothly, integrate effectively, and provide an exceptional customer experience. You will also drive improvements in marketing automation, data flows, analytics, and performance tracking, ensuring all activity is insight‑driven, efficient, and aligned with our organisational goals. The role will give the right candidate the opportunity to shape the group‑wide digital platform roadmap alongside high autonomy with a direct impact on our revenue and customer experience.
Key Responsibilities
- Website & Digital Platform Management
- Act as the technical owner for digital platforms and marketing systems, defining standards and best practice.
- Manage and optimise Hanson Wade Group websites, domains, and digital platforms including Event Engine (WordPress), Google Marketing Suite, and Events case.
- Own SEO strategy, discoverability and performance optimisation.
- Use data and insights to improve website UX, accessibility, and conversion performance.
- Systems, Integrations & Automation
- Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).
- Lead system integrations, API connections, data mapping, process design, business rules, and system testing.
- Identify and implement AI‑powered tools and capabilities (e.g. content generation, analytics, automation) to improve marketing performance and customer experience.
- Ensure digital channels meet GDPR and PCI‑DSS compliance standards.
- Data, Insight & Reporting
- Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.
- Provide actionable recommendations to improve traffic, lead generation, and digital experience.
- Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.
- Collaboration, Support & Continuous Improvement
- Help business users in evaluating digital processes, identifying improvements, and optimising workflows.
- Train and support Marketing and Sales teams on digital platforms and best practices.
- Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.
Essential Requirements
- Demonstrable, hands‑on experience in B2B digital marketing technology, with a strong focus on backend systems.
- Experience with Google Marketing Platform (GA4, Google Ads, GTM etc.).
- Understanding of HTML, CSS, responsive design, accessibility, UX, and SEO.
- Experience managing WordPress sites.
- Understanding of customer journeys, user stories, user testing, and CRM systems.
- Excellent analytical skills and confidence interpreting and presenting data‑driven insights.
- Knowledge of WCAG accessibility guidelines and strong overall IT literacy.
- Understanding of email automation, lead nurturing, and content integration best practices.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects and work cross‑functionally without losing sight of core objectives.
- Experience supporting the scaling of marketing technology within a B2B environment (desirable).
Digital & Marketing Technology Manager employer: Hanson Wade
Hanson Wade Group is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Digital & Marketing Technology Manager role. With a hybrid working model in London, employees enjoy flexibility while contributing to cutting-edge projects that leverage AI-driven tools to enhance customer experiences. The company prioritises professional growth, offering opportunities to shape digital strategies and collaborate across teams, making it an ideal place for those seeking meaningful and impactful careers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Marketing Technology Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in digital marketing tech.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Digital & Marketing Technology Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital & Marketing Technology Manager role. Highlight your experience with digital platforms, marketing systems, and any relevant tech skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing technology and how your background aligns with our goals at Hanson Wade Group. Let us know what excites you about this opportunity!
Showcase Your Analytical Skills:Since data-driven insights are key for this role, make sure to include examples of how you've used analytics in past positions. We love seeing how you've improved performance through data, so don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Hanson Wade
✨Know Your Tech Inside Out
Make sure you’re well-versed in the digital marketing technologies mentioned in the job description, especially Google Marketing Suite and WordPress. Brush up on your knowledge of SEO strategies and how to optimise website performance, as these will likely come up during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share specific examples of how you've analysed marketing performance data and made actionable recommendations. This will demonstrate your ability to align with the company's insight-driven approach.
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping and user testing. Be prepared to talk about how you’ve improved user experience in previous positions. This shows that you can think from the customer's perspective, which is crucial for enhancing customer experience at Hanson Wade Group.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, think of examples where you’ve successfully collaborated across departments. Highlight your communication skills and how you’ve trained others on digital platforms, as this will show you can support and uplift the team.
