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For Companies At a Glance
- Tasks: Manage and optimise digital marketing systems and websites for a fast-growing company.
- Company: Join Hanson Wade, a leader in business information across various sectors.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make an impact by enhancing customer experiences through innovative digital solutions.
- Qualifications: Experience in B2B digital marketing technology and strong analytical skills required.
- Other info: Collaborative environment with a focus on tech-driven solutions and career advancement.
The predicted salary is between 50000 - 65000 £ per year.
Location: London (Hybrid – 2 days per week in the office)
Job Type: Full-time | Permanent
Company: Hanson Wade
About Hanson Wade
Hanson Wade is looking for an experienced Digital Marketing Technologist to support, optimise, and enhance our digital marketing systems, platforms, and websites. We are a fast‑growing business information company delivering industry‑leading conferences and digital products across the Life Sciences, HR, and Construction sectors. We accelerate business performance globally—and internally, we’re a tech‑enabled organisation that leverages smart systems to scale effectively.
About the Role
Sitting within our Technology Team and reporting to the Group Director of Technology, the Digital Marketing Technologist will take ownership of the technical implementation, optimisation, and operational efficiency of our marketing websites and wider digital ecosystem. You will work closely with Marketing, Corporate Brand, Database, Infrastructure and Salesforce teams, ensuring our digital channels run smoothly, integrate effectively, and provide an exceptional customer experience. You will also support improvements in marketing automation, data flows, analytics, and performance tracking, ensuring all activity is insight‑driven, efficient, and aligned with our organisational goals.
Key Responsibilities
- Website & Digital Platform Management
- Manage and optimise Hanson Wade websites, domains, and digital platforms including Event Engine (WordPress), Google Marketing Suite, and Event Case.
- Ensure strong SEO, discoverability and adoption of the latest search technologies.
- Use data and insights to improve website UX, accessibility, and conversion performance.
- Systems, Integrations & Automation
- Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).
- Lead system integrations, API connections, data mapping, process design, business rules, and system testing.
- Ensure digital channels meet GDPR and PCIDSS compliance standards.
- Data, Insight & Reporting
- Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.
- Provide actionable recommendations to improve traffic, lead generation, and digital experience.
- Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.
- Support business users in evaluating digital processes, identifying improvements, and optimising workflows.
- Train and support Marketing and Sales teams on digital platforms and best practices.
- Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.
Demonstrable, hands‑on experience in B2B digital marketing technology, with a strong focus on backend systems. Experience with Google Marketing Platform (GA4, Google Ads, GTM etc.). Strong proficiency in HTML, CSS, responsive design, accessibility, UX, and SEO. Experience managing WordPress sites. Understanding of customer journeys, user stories, user testing, and CRM systems. Excellent analytical skills and confidence interpreting and presenting data-driven insights. Knowledge of WCAG accessibility guidelines and strong overall IT literacy. Understanding of email automation, lead nurturing, and content integration best practices. Excellent verbal and written communication skills. Ability to manage multiple projects and work cross-functionally without losing sight of core objectives. Experience supporting the scaling of marketing technology within a B2B environment (desirable).
Marketing Technology Manager in London employer: Hanson Wade Group
Contact Detail:
Hanson Wade Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of hearing about job openings before they’re even advertised.
✨Show Off Your Skills
Don’t just tell them what you can do; show them! Create a portfolio or a personal website showcasing your projects and achievements. This is especially important for a role like Marketing Technology Manager where practical skills are key.
✨Ace the Interview
Prepare for your interviews by researching the company and its digital marketing strategies. Be ready to discuss how your experience aligns with their needs, especially around SEO, analytics, and system integrations. Confidence is key!
✨Apply Through Our Website
Make sure to apply directly through our website for the best chance at landing that role. We love seeing candidates who take the initiative to engage with us directly!
We think you need these skills to ace Marketing Technology Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Technology Manager. Highlight your experience with digital marketing systems, SEO, and data analytics. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing technology and how you can contribute to our team. Be specific about your achievements and how they relate to the job.
Showcase Your Technical Skills: Don’t hold back on showcasing your technical expertise! Mention your hands-on experience with tools like Google Marketing Suite, WordPress, and any coding skills you have. We love seeing candidates who are tech-savvy and ready to dive in.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Hanson Wade Group
✨Know Your Tech Inside Out
Make sure you’re well-versed in the specific marketing technologies mentioned in the job description, like Google Marketing Suite and WordPress. Brush up on your HTML, CSS, and SEO knowledge, as these will likely come up during technical discussions.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've analysed marketing performance data and what actionable insights you derived from it. This will demonstrate your ability to align with the company's insight-driven approach.
✨Understand the Customer Journey
Familiarise yourself with customer journeys and user testing principles. Be ready to talk about how you’ve improved user experience in previous roles and how you can apply that knowledge to enhance Hanson Wade’s digital platforms.
✨Be Ready for Cross-Functional Collaboration
Since the role involves working closely with various teams, think of examples where you successfully collaborated across departments. Highlight your communication skills and how you’ve managed multiple projects while keeping core objectives in sight.