At a Glance
- Tasks: Own and optimise digital platforms, ensuring seamless integration and exceptional customer experiences.
- Company: Join a forward-thinking tech team focused on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with high autonomy and excellent career advancement potential.
- Why this job: Shape the future of digital marketing while making a real impact on customer engagement.
- Qualifications: Experience in B2B digital marketing technology and strong analytical skills required.
The predicted salary is between 50000 - 65000 € per year.
Sitting within our Technology Team and reporting to the Group Director of Technology, the Digital & Marketing Technology Manager will own the technical performance, integration and optimisation of our digital platforms and marketing systems. You will work closely with Marketing, Corporate Brand, Database, Infrastructure and Salesforce teams, ensuring our digital channels run smoothly, integrate effectively, and provide an exceptional customer experience. You will also drive improvements in marketing automation, data flows, analytics, and performance tracking, ensuring all activity is insight‑driven, efficient, and aligned with our organisational goals. The role will give the right candidate the opportunity to shape the group‑wide digital platform roadmap alongside high autonomy with a direct impact on our revenue and customer experience.
Key Responsibilities
- Website & Digital Platform Management: Act as the technical owner for digital platforms and marketing systems, defining standards and best practice. Manage and optimise Hanson Wade Group websites, domains, and digital platforms including Event Engine (WordPress), Google Marketing Suite, and Events case. Own SEO strategy, discoverability and performance optimisation. Use data and insights to improve website UX, accessibility, and conversion performance.
- Systems, Integrations & Automation: Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce). Lead system integrations, API connections, data mapping, process design, business rules, and system testing. Identify and implement AI‑powered tools and capabilities (e.g., content generation, analytics, automation) to improve marketing performance and customer experience. Ensure digital channels meet GDPR and PCIDSS compliance standards.
- Data, Insight & Reporting: Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI. Provide actionable recommendations to improve traffic, lead generation, and digital experience. Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.
- Collaboration, Support & Continuous Improvement: Help business users in evaluating digital processes, identifying improvements, and optimising workflows. Train and support Marketing and Sales teams on digital platforms and best practices. Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.
Qualifications
- Demonstrable, hands‑on experience in B2B digital marketing technology, with a strong focus on backend systems.
- Experience with Google Marketing Platform (GA4, Google Ads, GTM, etc.).
- Strong proficiency in HTML, CSS, responsive design, accessibility, UX, and SEO.
- Experience managing WordPress sites.
- Understanding of customer journeys, user stories, user testing, and CRM systems.
- Excellent analytical skills and confidence interpreting and presenting data‑driven insights.
- Knowledge of WCAG accessibility guidelines and strong overall IT literacy.
- Understanding of email automation, lead nurturing, and content integration best practices.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects and work cross‑functionally without losing sight of core objectives.
- Experience supporting the scaling of marketing technology within a B2B environment (desirable).
Digital & Marketing Technology Manager in London employer: Hanson Wade Group
As a Digital & Marketing Technology Manager at our company, you will thrive in a dynamic and collaborative work culture that prioritises innovation and employee growth. With a focus on professional development and the opportunity to shape our digital strategy, you will enjoy high autonomy in your role while contributing directly to enhancing customer experiences and driving revenue. Our commitment to integrating cutting-edge technology and fostering a supportive environment makes us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Marketing Technology Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of hearing about job openings that might not even be advertised.
✨Show Off Your Skills
Don’t just tell them what you can do; show them! Create a portfolio or a personal website showcasing your projects, especially those related to digital marketing technology. This gives potential employers a taste of what you can bring to the table.
✨Ace the Interview
Prepare for interviews by researching the company and its digital platforms. Be ready to discuss how your skills align with their needs, especially around SEO, analytics, and marketing automation. Confidence is key, so practice your pitch!
✨Apply Through Our Website
We’ve got some fantastic opportunities waiting for you! Make sure to apply through our website for the best chance at landing that Digital & Marketing Technology Manager role. It’s the quickest way to get your application in front of the right people.
We think you need these skills to ace Digital & Marketing Technology Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital & Marketing Technology Manager. Highlight your experience with digital platforms, marketing systems, and any relevant technical skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've optimised digital channels or improved customer experiences in the past. Let us know what makes you tick!
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any tools you've used, like Google Analytics or Power BI, and how you've leveraged data to drive marketing performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join the StudySmarter family!
How to prepare for a job interview at Hanson Wade Group
✨Know Your Tech Inside Out
Make sure you’re well-versed in the digital platforms and marketing systems mentioned in the job description. Brush up on your knowledge of Google Marketing Suite, WordPress, and SEO strategies. Being able to discuss specific tools and how you've used them in past roles will show that you're not just familiar but also capable.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've analysed marketing performance data or improved user experience based on insights. This will demonstrate your ability to align with the company's goal of being insight-driven.
✨Demonstrate Collaboration Experience
Since this role involves working closely with various teams, be ready to share examples of successful cross-functional projects. Highlight how you’ve partnered with marketing, sales, or IT teams to achieve common goals, showcasing your teamwork and communication skills.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about the current challenges the team faces with their digital platforms or how they measure success in their marketing efforts. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.
