At a Glance
- Tasks: Own and optimise digital platforms, ensuring seamless integration and exceptional customer experiences.
- Company: Join a forward-thinking tech team focused on innovation and collaboration.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with high autonomy and excellent career advancement potential.
- Why this job: Shape the future of digital marketing while making a real impact on customer engagement.
- Qualifications: Experience in B2B digital marketing technology and strong analytical skills required.
The predicted salary is between 50000 - 65000 € per year.
Sitting within our Technology Team and reporting to the Group Director of Technology, the Digital & Marketing Technology Manager will own the technical performance, integration and optimisation of our digital platforms and marketing systems. You will work closely with Marketing, Corporate Brand, Database, Infrastructure and Salesforce teams, ensuring our digital channels run smoothly, integrate effectively, and provide an exceptional customer experience. You will also drive improvements in marketing automation, data flows, analytics, and performance tracking, ensuring all activity is insight‑driven, efficient, and aligned with our organisational goals. The role will give the right candidate the opportunity to shape the group‑wide digital platform roadmap alongside high autonomy with a direct impact on our revenue and customer experience.
Key Responsibilities
- Website & Digital Platform Management
- Act as the technical owner for digital platforms and marketing systems, defining standards and best practice.
- Manage and optimise Hanson Wade Group websites, domains, and digital platforms including Event Engine (WordPress), Google Marketing Suite, and Events case.
- Own SEO strategy, discoverability and performance optimisation.
- Use data and insights to improve website UX, accessibility, and conversion performance.
- Systems, Integrations & Automation
- Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).
- Lead system integrations, API connections, data mapping, process design, business rules, and system testing.
- Identify and implement AI‑powered tools and capabilities (e.g., content generation, analytics, automation) to improve marketing performance and customer experience.
- Ensure digital channels meet GDPR and PCIDSS compliance standards.
- Data, Insight & Reporting
- Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.
- Provide actionable recommendations to improve traffic, lead generation, and digital experience.
- Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.
- Collaboration, Support & Continuous Improvement
- Help business users in evaluating digital processes, identifying improvements, and optimising workflows.
- Train and support Marketing and Sales teams on digital platforms and best practices.
- Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.
Qualifications
- Demonstrable, hands‑on experience in B2B digital marketing technology, with a strong focus on backend systems.
- Experience with Google Marketing Platform (GA4, Google Ads, GTM, etc.).
- Strong proficiency in HTML, CSS, responsive design, accessibility, UX, and SEO.
- Experience managing WordPress sites.
- Understanding of customer journeys, user stories, user testing, and CRM systems.
- Excellent analytical skills and confidence interpreting and presenting data‑driven insights.
- Knowledge of WCAG accessibility guidelines and strong overall IT literacy.
- Understanding of email automation, lead nurturing, and content integration best practices.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects and work cross‑functionally without losing sight of core objectives.
- Experience supporting the scaling of marketing technology within a B2B environment (desirable).
Digital & Marketing Technology Manager employer: Hanson Wade Group
At Hanson Wade, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Digital & Marketing Technology Manager, you will enjoy high autonomy in shaping our digital platform roadmap while benefiting from continuous professional development opportunities and a supportive environment that values insight-driven decision-making. Located in a vibrant area, our team is dedicated to delivering outstanding customer experiences and driving impactful results, making this a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Marketing Technology Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This is a great way to demonstrate your expertise in digital marketing technology.
✨Tip Number 3
Prepare for interviews by researching the company and its digital platforms. Be ready to discuss how you can optimise their systems and improve customer experience based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us and making an impact in the digital space.
We think you need these skills to ace Digital & Marketing Technology Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital & Marketing Technology Manager. Highlight your experience with digital platforms, marketing systems, and any relevant technical skills. We want to see how you can bring value to our team!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've achieved! Use metrics and examples to demonstrate how you've improved digital performance or optimised marketing systems in previous roles. This will help us see the impact you can make.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with our needs. We love seeing enthusiasm and a clear understanding of our goals.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Hanson Wade Group
✨Know Your Tech Inside Out
Make sure you’re well-versed in the digital platforms and marketing systems mentioned in the job description. Brush up on your knowledge of Google Marketing Suite, WordPress, and SEO strategies. Being able to discuss specific tools and how you've used them in past roles will show that you're the right fit for the technical aspects of the job.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've analysed marketing performance data or improved user experience based on insights. This will demonstrate your ability to align with the company's goal of being insight-driven and efficient.
✨Demonstrate Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of successful cross-functional projects you've been part of. Highlight how you’ve trained others or improved workflows, as this shows you can support and enhance team dynamics.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview that reflect your understanding of the role and the company’s objectives. For instance, inquire about their current challenges with digital platforms or how they measure success in their marketing efforts. This shows your genuine interest and strategic thinking.
