The Role
- You’ll lead brand marketing for our client, building awareness, trust, and preference with the audiences that matter most, and creating the conditions for demand to grow.
- You’ll define how they show up, what they stand for, and how that’s brought to life; consistently, creatively, and with impact.
Why This Role Matters
- Our client isn’t just growing, they’re evolving.
- This role will shape how they’re understood in the market, how they differentiate, and how they win in new spaces.
- It’s a chance to build a brand with real commercial impact, and see the results of your work quickly.
What You’ll Do
- Own the brand marketing strategy and roadmap aligned to strategic priorities, core growth, and new products/verticals.
- Create high-impact campaigns that cut through at the top and middle of the funnel.
- Turn strategy into clear positioning, sharp messaging and compelling creative themes.
- Keep the brand “always on” with thought leadership, market education, and trust-building campaigns.
- Build integrated campaigns across launches, category education, and “always-on” brand.
- Partner with Product, Sales, Content and Performance to turn attention into pipeline.
- Ensure a strong, consistent brand across all channels and key touchpoints.
- Constantly test and refine — measure and optimise, tracking awareness, engagement, and market impact.
What You’ll Bring
You’re a B2B brand marketer who knows how to make complex propositions land and drive results.
You can shape smart, multi-channel campaigns for complex propositions (digital, trade, paid and organic), craft clear positioning and messaging people actually remember, and write briefs creatives love. Most importantly, you get how brand sets the stage for demand gen to do its best work.
You know B2B brand and upper-funnel marketing inside out, especially launches, new markets, and messaging that sticks. You’re a natural storyteller who can brief brilliantly, bring stakeholders with you, and ship great work without dropping the details. You’ve led brand campaigns before, worked with studios/agencies, and partner smoothly with performance and content teams to turn attention into action.
Brand Manager in Theale employer: Hanson Search
Join a dynamic and ambitious global conglomerate that is at the forefront of innovation, particularly in technology and AI. With a strong focus on employee growth and a vibrant, entrepreneurial culture, this company offers unparalleled opportunities for professional development and meaningful contributions to high-profile projects. Located in London, you will be part of a diverse team that values collaboration and creativity, making it an exciting place to advance your career in communications.
