Performance Marketing Manager, London,

An exciting opportunity has arisen for a high-energy, commercially driven Performance Marketing Manager to own demand generation and attribution for a fast-growing digital infrastructure business, at a pivotal moment of expansion.

About the Company

For almost two decades, this business has quietly underpinned the UK’s connectivity networks, and today its infrastructure carries a significant share of the market. Backed by major private equity investment, the business is now repositioning from a traditional telecoms infrastructure provider into a broader digital infrastructure platform and moving into new markets, including transport, utilities, defence and public sector connectivity. The marketing function itself is being built from the ground up. Reporting into the Head of Marketing, this is a flat, fast-moving team still finding its shape, closer in feel to a start-up than an established department. This role will be a founding hire in that structure, working alongside colleagues owning brand and content.

About this Marketing Opportunity

This role will own performance marketing end-to-end, working closely with an ambitious sales team to drive qualified leads and support a complex, long-cycle B2B buying process. You’ll be responsible for the attribution model, retention and acquisition, and for deciding the right mix of ABM, events and paid channels to hit growth targets. You’ll play a key role in supporting account-based campaigns targeting senior decision-makers across sectors like rail, utilities and government, often in partnership with major infrastructure and technology providers. This is a hands‑on, builder role. You’ll need to be comfortable owning the CRM and reporting infrastructure yourself, not just briefing an agency, while working in a genuinely flat structure with direct access to senior sales and marketing leadership.

Key Responsibilities of the Performance Marketing Manager

• Own and evolve the attribution model, connecting marketing activity to pipeline and revenue
• Drive lead generation and manage the full funnel, from acquisition through to retention
• Lead account‑based marketing campaigns targeting senior stakeholders in complex B2B sectors
• Own and manage the marketing CRM/HubSpot instance, ensuring clean data and reporting
• Decide and execute the right channel mix, including ABM, events and other paid activity
• Partner closely with the sales team to align on priority accounts, messaging and campaign performance
• Work with Content and Brand colleagues to ensure performance activity reflects the wider brand narrative

Key Requirements of the Performance Marketing Manager Role

• Proven experience in B2B performance marketing within a complex, long‑cycle sales environment
• Strong hands‑on experience with HubSpot or a comparable CRM/marketing automation platform
• Experience running account‑based marketing campaigns targeting senior, multi‑stakeholder buying groups
• High energy, proactive and comfortable operating with autonomy in a build‑from‑scratch environment
• Background in technology, infrastructure or another complex B2B sector; open to sector, but candidates from FMCG or B2C‑only backgrounds won’t be the right fit
• Able to commit to 3 days per week in the office; this is non‑negotiable given the collaborative, early‑stage nature of the team

This is a rare opportunity to build a performance marketing function from the ground up inside a business moving from telecoms utility to genuine digital infrastructure platform, with direct commercial impact and real influence over how that growth engine takes shape.

We are committed to equality of opportunity for all.