At a Glance
- Tasks: Lead demand generation and performance campaigns, translating commercial goals into impactful strategies.
- Company: Dynamic digital infrastructure company transforming the telecoms landscape.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a start-up-like environment with significant career advancement potential.
- Why this job: Be a founding member of a fast-paced marketing team and shape the future of digital connectivity.
- Qualifications: Experience in performance marketing and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
About the Company For almost two decades, this business has quietly underpinned the UK's connectivity networks, and today its infrastructure carries a significant share of the market.
Backed by major private equity investment, the business is now repositioning from a traditional telecoms infrastructure provider into a broader digital infrastructure platform, moving into new markets including transport, utilities, defence and public sector connectivity.
The marketing function itself is being built from the ground up.
Reporting into the Head of Marketing, this is a flat, fast-moving team still finding its shape, closer in feel to a start-up than an established department.
This role will be a founding hire in that structure, working alongside colleagues owning brand and content.
About the Opportunity This role goes beyond lead generation.
You\'ll own the full demand generation and performance campaign strategy, aligned to pipeline priorities across core propositions, new product launches and vertical growth programmes, translating commercial goals into integrated, insight-led campaigns.
You\'ll take a campaign from concept through to delivery: defining audience segmentation, messaging hierarchy, channel mix and offer strategy, then briefing and directing creative development in partnership with brand and content colleagues, before running a disciplined test-and-learn engine to optimise performance week on week.
This is a genuinely cross-functional role, working closely with colleagues owning content and social, brand and creative, digital and SEO, and marketing technology and CRM, as well as sales leadership directly.
You\'ll also own performance reporting and insight, from weekly dashboards through to quarterly narratives on what drove impact and why, and will need to be equally comfortable with commercial storytelling and hands-on campaign delivery.
Key Responsibilities Own demand generation and performance campaign strategy aligned to pipeline priorities across core and new business growth areas Translate commercial priorities into integrated campaigns, covering audience segmentation, messaging, channel mix and conversion pathways Define creative requirements and testing hypotheses, briefing and directing creative development without diluting brand Partner with sales leadership on
Senior Performance Marketing Manager in London employer: Hanson Search
Join a dynamic and ambitious global conglomerate that is at the forefront of innovation, particularly in technology and AI. With a strong focus on employee growth and a vibrant, entrepreneurial culture, this company offers unparalleled opportunities for professional development and meaningful contributions to high-profile projects. Located in London, you will be part of a diverse team that values collaboration and creativity, making it an exciting place to advance your career in communications.
