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- Tasks: Lead and optimise performance marketing campaigns across digital channels.
- Company: Fast-growing health FMCG start-up with a remote work culture.
- Benefits: £75k salary, performance bonuses, 25 days holiday, fully remote.
- Why this job: Shape marketing strategy and make a significant impact in a thriving health brand.
- Qualifications: Proven experience in performance marketing and a retention-first mindset.
- Other info: Join a dynamic team and drive customer loyalty in a fast-paced environment.
The predicted salary is between 60000 - 84000 £ per year.
We're supporting a fast-scaling challenger brand in the health FMCG space on their search for a Head of Performance Marketing. This is a unique opportunity to take ownership of DTC growth and customer retention at a business that's growing rapidly. Fully remote, the role offers the chance to shape performance strategy across all digital channels and directly influence commercial success.
Head of Performance Marketing Role- Lead and optimise performance campaigns across Meta Ads, Google Ads, TikTok and more
- Build and execute retention strategies through CRM, lifecycle, loyalty, email, and SMS marketing
- Own the customer journey from first click to repeat purchase, maximising LTV and loyalty
- Partner with brand and creative teams to deliver high-converting campaigns
- Analyse, test, and iterate to accelerate DTC growth
- Proven track record in performance marketing within FMCG, consumer goods, or DTC
- Hands-on experience with paid social, search, CRM, Klaviyo, and Shopify
- Retention-first mindset, turning customers into loyal superfans
- Strategic leadership combined with a hands-on approach in a fast-growth environment
- Data-driven, commercial, and able to thrive in a fast-paced setting
- £75k base salary
- Performance-related bonus structure
- 25 days' holiday
- Fully remote working
- The chance to make a big impact at a fast-scaling health brand
How to Apply: If you're passionate about client services, ready to lead a high-performing team, and have the drive to succeed in a fast-paced, ever-evolving environment, we'd love to hear from you. Apply today to join our journey in delivering quality healthcare to the world. Please get in touch with our team including a copy of your CV as soon as possible via the form below.
Head of Performance Marketing, Fast-Growth Health FMCG Start-up, UK (Remote) in London employer: Hanson Search
Contact Detail:
Hanson Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing, Fast-Growth Health FMCG Start-up, UK (Remote) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help us see your impact and how you can drive results for the company.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and come ready with ideas on how you can contribute to their growth. We love seeing candidates who are proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who want to make a difference in the health FMCG space.
We think you need these skills to ace Head of Performance Marketing, Fast-Growth Health FMCG Start-up, UK (Remote) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Performance Marketing. Highlight your experience in FMCG and DTC growth, and don’t forget to showcase your hands-on skills with platforms like Meta Ads and Google Ads.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about performance marketing and how your strategic mindset can help shape our growth. Keep it engaging and relevant to the health FMCG space.
Showcase Your Achievements: Quantify your successes! Whether it’s increasing customer retention or optimising campaigns, we want to see numbers that demonstrate your impact. This will help us understand how you can contribute to our fast-scaling brand.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Hanson Search
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your data-driven mindset. Brush up on key metrics related to DTC growth, customer retention, and campaign performance. Be ready to discuss specific examples where you've used data to drive decisions and optimise campaigns.
✨Showcase Your Hands-On Experience
This role requires a blend of strategic leadership and hands-on execution. Prepare to share stories about your direct involvement with platforms like Meta Ads, Google Ads, and Klaviyo. Highlight how you've successfully led campaigns while also rolling up your sleeves to get the job done.
✨Understand the Customer Journey
You'll be owning the customer journey from first click to repeat purchase. Familiarise yourself with retention strategies and be prepared to discuss how you've maximised customer lifetime value (LTV) in previous roles. Think about specific tactics you've implemented that turned customers into loyal superfans.
✨Collaborate with Creativity
Performance marketing isn't just about numbers; it's also about creativity. Be ready to talk about how you've partnered with brand and creative teams to deliver high-converting campaigns. Share examples of how collaboration has led to successful outcomes in your past projects.