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For Companies At a Glance
- Tasks: Lead marketing strategy and drive digital growth across the UK and US.
- Company: Fast-growing car buying business with a bold expansion plan.
- Benefits: Potential equity, competitive salary, and opportunities for long-term wealth creation.
- Why this job: Join a market leader and make a real impact in a dynamic environment.
- Qualifications: Proven B2C marketing experience with strong digital acquisition skills.
- Other info: Exciting opportunity to shape brand narrative and drive performance.
The predicted salary is between 72000 - 108000 Ā£ per year.
I'm supporting a market-leading, fast-growing car buying business to hire an exceptional Head of Marketing to drive their next phase of UK and US expansion. This is a standout opportunity for a performance-driven marketing leader with deep B2C experience and a track record of scaling high-volume digital acquisition.
My client is the clear leader in their sector and one of the fastest-growing car buying companies globally. In the UK, they generate more than 100,000 customer enquiries every month and process tens of thousands of vehicles via high-traffic digital platforms and nationwide operations. They've recently launched across multiple US States with an ambitious plan to scale nationwide. Although the business is over 15 years old and highly profitable, it retains the pace, energy and ambition of a start-up, without the risk. Their ambition is bold: to reach a billion-dollar valuation within five years. As part of that journey, they intend to reward those who make a meaningful impact with potential equity, offering genuine long-term wealth creation.
This is a digitally-led, high-impact role overseeing the marketing function across both the UK and US. Around 60ā70% of the remit is performance and lead generation, with the remainder focused on brand, market development and revenue growth. You'll lead an in-house team across PPC, SEO, content, outreach/affiliates, social and UX, working closely with senior leadership and cross-functional heads. The company's growth to date has been powered by PPC and organic search, so a strong grounding in digital acquisition and high-volume optimisation is essential. You'll be responsible for driving efficiency, improving lead quality, shaping the brand story, and orchestrating marketing efforts as the business enters new US States.
Key Responsibilities for the Head of Marketing
- Define and deliver the full UK and US marketing strategy
- Lead high-performing teams across digital channels, content and UX
- Drive large-scale digital acquisition, focusing on efficiency, ROI and conversion
- Stay ahead of AI-driven search trends and ensure leading visibility
- Develop the brand narrative across both markets
- Build go-to-market strategies for new US State launches
- Partner with senior leaders across sales, product and operations
- Use insight and performance data to inform decisions and uncover growth opportunities
- Strengthen outreach, editorial and affiliate partnerships
- Report clearly and confidently to directors
How Success Will Be Measured
- Increased brand visibility and search/social presence
- Growth in high-quality inbound leads
- Improved conversion performance across the funnel
- Outstanding cross-channel ROI
- Strong team performance and roadmap delivery
Head of Marketing Candidate Profile
I'm looking to speak with candidates who can demonstrate:
- Strong performance and leadāgen expertise with proven experience working as a Head of Marketing in a company with lead numbers of 10,000 per month.
- Recent B2C experience in high-volume environments
- A background handling 10,000+ leads per month (100,000+ ideal)
- Tenure as Head of Marketing in a high-growth business
- Deep understanding of PPC, SEO, affiliates, outreach and digital conversion
- Strong commercial acumen and comfort with CPL, CPA, ROAS, LTV and attribution
- Experience working with sales or callācentre conversion models
- A driven, energetic, ambitious mindset suited to nonācorporate environments
- US market experience helpful but not essential
We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policy here.
Head of Marketing, Market-Leading Car Buying Business, UK in London employer: Hanson Search
Contact Detail:
Hanson Search Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Head of Marketing, Market-Leading Car Buying Business, UK in London
āØTip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend marketing events. We all know that sometimes itās not just what you know, but who you know that can help you land that dream job.
āØTip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing successes. This is your chance to demonstrate your expertise in digital acquisition and brand strategy, so make it shine!
āØTip Number 3
Prepare for interviews by researching the company inside out. Understand their marketing strategies and be ready to discuss how you can drive their growth in both the UK and US markets. We want you to impress them with your knowledge!
āØTip Number 4
Apply through our website! Itās the best way to ensure your application gets noticed. Plus, weāre always looking for passionate candidates who can contribute to our ambitious goals. Donāt miss out!
We think you need these skills to ace Head of Marketing, Market-Leading Car Buying Business, UK in London
Some tips for your application š«”
Show Your Passion for Marketing: When you write your application, let your enthusiasm for marketing shine through! We want to see how your experience aligns with our ambitious goals and how you can contribute to our growth story.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your B2C experience and any specific achievements in digital acquisition that demonstrate your ability to drive results. We love seeing relevant examples!
Be Data-Driven: Since this role is all about performance, include metrics and data in your application. Show us how you've improved lead quality or conversion rates in previous roles. Numbers speak volumes, and weāre all about that ROI!
Apply Through Our Website: We encourage you to apply directly through our website. Itās the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Hanson Search
āØKnow Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of CPL, CPA, ROAS, and LTV. Be ready to discuss how you've used these metrics to drive growth in previous roles.
āØShowcase Your Digital Savvy
This role is all about digital acquisition, so make sure you can talk confidently about your experience with PPC, SEO, and content strategies. Prepare specific examples of campaigns you've led that resulted in high-volume lead generation and improved conversion rates.
āØUnderstand the Brand Narrative
The company is looking for someone who can shape their brand story across both the UK and US markets. Think about how you would approach this and be prepared to share your ideas during the interview. Highlight any past experiences where you've successfully developed or transformed a brand narrative.
āØBe Ready to Collaborate
You'll be working closely with senior leadership and cross-functional teams, so it's important to show that you're a team player. Prepare examples of how you've partnered with sales, product, or operations teams in the past to achieve marketing goals and drive business success.
