At a Glance
- Tasks: Lead and optimise performance marketing campaigns across digital channels.
- Company: Fast-growing health FMCG start-up with a remote work culture.
- Benefits: £75k salary, performance bonuses, 25 days holiday, fully remote.
- Other info: Join a dynamic team and drive customer loyalty in a fast-paced environment.
- Why this job: Shape marketing strategy and make a significant impact in a thriving health brand.
- Qualifications: Experience in performance marketing, especially in FMCG or DTC.
The predicted salary is between 54000 - 84000 £ per year.
We’re supporting a fast-scaling challenger brand in the health FMCG space on their search for a Head of Performance Marketing. This is a unique opportunity to take ownership of DTC growth and customer retention at a business that’s growing rapidly. Fully remote, the role offers the chance to shape performance strategy across all digital channels and directly influence commercial success.
Head of Performance Marketing Role
- Lead and optimise performance campaigns across Meta Ads, Google Ads, TikTok and more
- Build and execute retention strategies through CRM, lifecycle, loyalty, email, and SMS marketing
- Own the customer journey from first click to repeat purchase, maximising LTV and loyalty
- Partner with brand and creative teams to deliver high-converting campaigns
- Analyse, test, and iterate to accelerate DTC growth
Requirements
- Proven track record in performance marketing within FMCG, consumer goods, or DTC
- Hands-on experience with paid social, search, CRM, Klaviyo, and Shopify
- Retention-first mindset, turning customers into loyal superfans
- Strategic leadership combined with a hands-on approach in a fast-growth environment
- Data-driven, commercial, and able to thrive in a fast-paced setting
Package
- £75k base salary
- Performance-related bonus structure
- 25 days’ holiday
- Fully remote working
- The chance to make a big impact at a fast-scaling health brand
How to Apply:
If you’re passionate about client services, ready to lead a high-performing team, and have the drive to succeed in a fast-paced, ever-evolving environment, we’d love to hear from you. Apply today to join our journey in delivering quality healthcare to the world.
Head of Performance Marketing, Fast-Growth Health FMCG Start-up, UK (Remote) employer: Hanson Search
Join a dynamic and fast-growing health FMCG start-up that champions innovation and creativity in the performance marketing space. With a fully remote work culture, you will enjoy the flexibility to shape impactful strategies while benefiting from a competitive salary, performance-related bonuses, and 25 days of holiday. This role offers unparalleled opportunities for personal and professional growth, allowing you to make a significant impact on customer loyalty and retention in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing, Fast-Growth Health FMCG Start-up, UK (Remote)
✨Tip Number 1
Network like a pro! Reach out to people in the health FMCG space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by understanding the company’s brand and their current marketing strategies. Tailor your answers to show how you can directly impact their DTC growth and customer retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates ready to make an impact!
We think you need these skills to ace Head of Performance Marketing, Fast-Growth Health FMCG Start-up, UK (Remote)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Performance Marketing role. Highlight your experience in performance marketing, especially within FMCG or DTC. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our fast-growing health brand. Keep it engaging and relevant to the job description.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven growth and retention in previous roles. We love data-driven success stories!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. Let’s get started on this journey together!
How to prepare for a job interview at Hanson Search
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your data-driven mindset. Brush up on key metrics related to DTC growth, customer retention, and campaign performance. Be ready to discuss specific examples where you've used data to drive decisions and optimise campaigns.
✨Showcase Your Hands-On Experience
This role requires a blend of strategic leadership and hands-on execution. Prepare to share stories about your direct involvement with platforms like Meta Ads, Google Ads, and CRM tools. Highlight how you've led campaigns from conception to execution and the results achieved.
✨Understand the Customer Journey
You’ll be owning the customer journey, so it's crucial to articulate how you’ve maximised customer lifetime value (LTV) in previous roles. Discuss your approach to turning first-time buyers into loyal superfans through effective retention strategies and personalised marketing.
✨Collaborate with Creativity
Performance marketing isn't just about numbers; it’s also about creativity. Be prepared to talk about how you've partnered with brand and creative teams to deliver high-converting campaigns. Share examples of how collaboration has led to successful outcomes in your past roles.
