Head of Marketing, Market-Leading Car Buying Business, UK

I’m supporting a market-leading, fast-growing car buying business to hire an exceptional Head of Marketing to drive their next phase of UK and US expansion. This is a standout opportunity for a performance-driven marketing leader with deep B2C experience and a track record of scaling high-volume digital acquisition.

A Market-Leading Business Expanding Across the UK and US

My client is the clear leader in their sector and one of the fastest-growing car buying companies globally. In the UK, they generate more than 100,000 customer enquiries every month and process tens of thousands of vehicles via high-traffic digital platforms and nationwide operations. They’ve recently launched across multiple US States with an ambitious plan to scale nationwide. Although the business is over 15 years old and highly profitable, it retains the pace, energy and ambition of a start-up, without the risk. Their ambition is bold: to reach a billion-dollar valuation within five years. As part of that journey, they intend to reward those who make a meaningful impact with potential equity, offering genuine long-term wealth creation.

Head of Marketing Role: Lead Digital Growth and Brand Strategy

This is a digitally-led, high-impact role overseeing the marketing function across both the UK and US. Around 60–70% of the remit is performance and lead generation, with the remainder focused on brand, market development and revenue growth. You’ll lead an in-house team across PPC, SEO, content, outreach/affiliates, social and UX, working closely with senior leadership and cross-functional heads. The company’s growth to date has been powered by PPC and organic search, so a strong grounding in digital acquisition and high-volume optimisation is essential. You’ll be responsible for driving efficiency, improving lead quality, shaping the brand story, and orchestrating marketing efforts as the business enters new US States.

Key Responsibilities for the Head of Marketing

• Define and deliver the full UK and US marketing strategy
• Lead high-performing teams across digital channels, content and UX
• Drive large-scale digital acquisition, focusing on efficiency, ROI and conversion
• Stay ahead of AI-driven search trends and ensure leading visibility
• Develop the brand narrative across both markets
• Build go-to-market strategies for new US State launches
• Partner with senior leaders across sales, product and operations
• Use insight and performance data to inform decisions and uncover growth opportunities
• Strengthen outreach, editorial and affiliate partnerships
• Report clearly and confidently to directors

How Success Will Be Measured

• Increased brand visibility and search/social presence
• Growth in high-quality inbound leads
• Improved conversion performance across the funnel
• Outstanding cross-channel ROI
• Strong team performance and roadmap delivery

Head of Marketing Candidate Profile

I’m looking to speak with candidates who can demonstrate:

• Strong performance and lead‑gen expertise with proven experience working as a Head of Marketing in a company with lead numbers of 10,000 per month.
• Recent B2C experience in high-volume environments
• A background handling 10,000+ leads per month (100,000+ ideal)
• Tenure as Head of Marketing in a high-growth business
• Deep understanding of PPC, SEO, affiliates, outreach and digital conversion
• Strong commercial acumen and comfort with CPL, CPA, ROAS, LTV and attribution
• Experience working with sales or call‑centre conversion models
• A driven, energetic, ambitious mindset suited to non‑corporate environments
• US market experience helpful but not essential

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