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- Tasks: Lead customer acquisition strategy and manage multi-million-pound marketing budgets.
- Company: Fast-growing, innovative company with a dynamic growth environment.
- Benefits: Competitive salary, performance incentives, flexible working, and career growth potential.
- Why this job: Make a direct impact on customer acquisition and shape the company's future.
- Qualifications: 5-8+ years in performance marketing and proven leadership experience.
- Other info: Join a collaborative team and thrive in a fast-paced setting.
The predicted salary is between 72000 - 108000 £ per year.
We are partnering with a fast-growing, innovative company to find their next Head of Acquisition. This is an exciting opportunity to lead the end-to-end customer acquisition strategy and make a significant impact on their growth journey.
As the Head of Acquisition, you will own the strategy across paid media, performance marketing, and new market entry. You will manage multi-million-pound marketing budgets, optimize customer acquisition costs (CAC), and drive scalable, predictable growth. In this role, you will work closely with senior leadership and the marketing team to ensure that performance marketing efforts align with business goals.
If you are an experienced leader with a proven track record in scaling customer acquisition strategies and building high-performing teams, we’d love to hear from you!
Key Responsibilities:- Lead and execute a full-funnel, multi-channel acquisition strategy (paid social, search, display, affiliate marketing) for both UK and international markets.
- Manage a significant media budget, optimizing CAC, LTV, and ROAS to ensure profitability.
- Build and lead a talented team of paid media specialists, growth marketers, and analysts.
- Collaborate with creative, brand, and content teams to develop high-impact ad creatives and optimize landing pages for better conversion rates.
- Leverage data and analytics to create performance dashboards, forecasting models, and growth playbooks.
- Support international market growth by driving go-to-market strategies for new regions and products.
- Drive customer acquisition initiatives across B2B, DTC, and retail channels.
- 5–8+ years of experience in performance marketing, digital acquisition, or e-commerce growth roles.
- Proven experience managing £1M+ monthly ad spend across platforms like Meta, TikTok, Google, etc.
- Expertise in customer acquisition, marketing funnels, financial modelling, and cohort analysis.
- Demonstrated success in scaling revenues and reducing CAC across multiple markets.
- Leadership experience in building and leading high-performing teams.
- Strong analytical mindset with the ability to make data-driven decisions.
- Experience working with fast-growing e-commerce or DTC businesses.
- Excellent communication and collaboration skills with senior leadership and cross-functional teams.
- Fast paced and exciting growth environment with plenty of opportunities to make a direct impact.
- Competitive salary with performance-based incentives.
- Leadership role with the chance to shape the direction of customer acquisition strategy.
- Flexible working environment and a company that values work-life balance.
- Career growth potential within a rapidly expanding company.
If you have the relevant experience and this opportunity sounds interesting to you, please get in touch with our team including a copy of your CV as soon as possible via the form below.
Head of Acquisition, Performance Marketing, London employer: Hanson Search
Contact Detail:
Hanson Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition, Performance Marketing, London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their acquisition strategies and be ready to discuss how your experience aligns with their goals. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Showcase your achievements! When discussing your past roles, focus on quantifiable results, like how you optimised CAC or drove growth. We love seeing numbers that back up your claims, so make sure to highlight those successes.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend reiterating your enthusiasm for the role and mentioning something specific from the conversation to make it personal.
We think you need these skills to ace Head of Acquisition, Performance Marketing, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Acquisition role. Highlight your experience in performance marketing and customer acquisition strategies, especially if you've managed significant budgets before. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve optimised CAC or driven growth in previous roles. Numbers speak volumes, and we love seeing tangible results.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for performance marketing and why you’re excited about this opportunity. Let us know how you can make an impact at StudySmarter and what unique perspectives you bring to the table.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Hanson Search
✨Know Your Numbers
As the Head of Acquisition, you'll be managing significant budgets and optimising CAC. Brush up on your financial modelling skills and be ready to discuss specific metrics from your past roles. Show them you can not only manage a budget but also drive profitability.
✨Showcase Your Leadership Skills
This role requires building and leading high-performing teams. Prepare examples of how you've successfully led teams in the past, focusing on collaboration and achieving results. Highlight your experience in mentoring and developing talent within your teams.
✨Be Data-Driven
With a strong analytical mindset being crucial for this position, come prepared with examples of how you've leveraged data to make decisions. Discuss any performance dashboards or forecasting models you've created and how they impacted your previous companies' growth.
✨Align with Business Goals
The company is looking for someone who can align performance marketing efforts with broader business objectives. Research their current strategies and be ready to discuss how you would integrate your acquisition strategies with their goals, especially in new market entries.
