Channel Strategist, Strategic Communications Consultancy, London

A leading independent strategic communications consultancy is looking for a senior Channel Strategist to join its high-performing London team. This is a rare opportunity to join an agile and entrepreneurial firm trusted by global brands, high-growth businesses and senior leaders. The consultancy delivers integrated, high-stakes communications campaigns across corporate communications, crisis, public affairs and brand strategy. Crucially, the firm blends data, behavioural insight and creative thinking to deliver measurable commercial impact. As a result, clients benefit from strategies that are both creative and commercially effective. With a deeply connected and collaborative culture, the consultancy offers the autonomy of a boutique environment while providing the ambition and client access of a larger firm.

The Channel Strategist sits at the intersection of insight, creativity and execution. In this role, you will shape audience-first, multi-channel strategies that drive engagement and commercial performance. You will act as a senior advisor to clients, translating insight and data into sharp, platform-specific strategies across owned, earned and paid channels. Consequently, your work will influence both brand visibility and measurable outcomes. The role combines strategic thinking with hands-on campaign leadership. In addition, you will mentor junior team members and support capability development, playing a central role in the evolution of the consultancy’s digital and channel expertise.

• Interpret complex client briefs and translate them into actionable channel and content strategies.
• Design and lead multi-channel campaigns incorporating paid social, paid search and display.
• Develop audience insight frameworks grounded in behavioural data and cultural trends.
• Oversee content planning and optimisation across platforms.
• Deliver performance reporting that clearly demonstrates funnel progression and ROI.
• Audit and evolve clients’ digital ecosystems, identifying growth opportunities.
• Contribute to new business strategy and pitch development.
• Serve as a trusted advisor to senior stakeholders.

• Shape channel roadmaps, priorities and success metrics.
• Ensure projects are accurately scoped, profitable and delivered to a high standard.
• Stay ahead of platform evolution, digital trends and emerging audience behaviours.
• Support business development and strategic growth initiatives.
• Mentor and develop junior team members.

• Significant experience in channel strategy, digital marketing or strategic communications within an agency or multidisciplinary environment.
• Proven track record delivering integrated multi-channel campaigns (owned, earned and paid).
• Strong hands-on experience in paid search, paid social and display advertising.
• Commercially astute, confident managing budgets and ensuring profitability.
• Experience with SEO/GEO strategy and website/UX projects.
• Experience mentoring or managing junior team members.
• Entrepreneurial mindset with strong networking instincts.

The consultancy is known for its ambitious, entrepreneurial culture, high level of autonomy and trust, integrated, non-siloed team structure, commitment to learning and professional growth, and collaborative, inclusive working environment.

Hybrid working is offered, alongside a competitive salary and comprehensive benefits package. This includes pension, private medical cover, enhanced leave policies, wellbeing support and flexible working. In addition, the consultancy promotes a strong social culture.

If you have the relevant experience and this opportunity sounds interesting, please get in touch with our team, including a copy of your CV via the form below.