At a Glance
- Tasks: Lead demand generation and business development strategies for Energy & Utilities.
- Company: Hansen Technologies, a dynamic player in the tech industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a forward-thinking company with a focus on innovation and collaboration.
- Why this job: Drive impactful marketing strategies and lead a global team to success.
- Qualifications: Proven experience in demand generation and team leadership.
The predicted salary is between 75600 - 92400 £ per year.
Hansen Technologies in London seeks a VP - Demand Generation and Business Development to drive strategy and pipeline growth across Energy & Utilities. You will lead a global function spanning demand generation, ABM, sales development, field marketing, content, customer lifecycle marketing and regional marketing, partnering with Sales and regional leaders to deliver measurable commercial outcomes.
You will build scalable processes, manage a geographically dispersed team, and align marketing plans.
VP of Demand Gen & ABM Growth employer: Hansen Technologies
Hansen is an exceptional employer, offering a dynamic work environment in London where innovation meets collaboration. As a leader in telecom solutions, we provide our employees with opportunities for professional growth and development while fostering a culture of diversity and inclusion. Join us to shape the future of technology in communications and media, and be part of a team that values your contributions and empowers you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Demand Gen & ABM Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hansen Technologies and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hansen Technologies are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hansen Technologies on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hansen Technologies. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP of Demand Gen & ABM Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hansen Technologies. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hansen Technologies:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hansen Technologies’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hansen Technologies
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hansen Technologies will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hansen Technologies, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
