Interim Head of Performance | PE-backed live entertainment business | London (hybrid) | 6-Month Contract A PE-backed live entertainment business is looking for an Interim Head of Performance to take ownership of paid digital ticket sales across a multi-market portfolio. Reporting to the Group Marketing Director, you'll own CAC, yield protection and pacing across the portfolio, working in close partnership with market ticketing and Marketing Directors to plan, allocate and dynamically optimise performance spend. You'll also lead the move toward an agentic, decisioning-led performance model designed to compound efficiency across every market. This is a 6-month interim engagement with real scope to make an impact quickly. Platform excellence - Set and evolve group-wide best practice for account structure, campaign architecture, bidding and audience strategy across Meta, Google, TikTok, Snap, Reddit and emerging channels Performance planning – Lead the annual, seasonal and monthly planning process for each event, integrating performance spend with the wider marketing and ticketing strategy, and make the commercial case for a greater share of budget going to digital Be the internal authority on true performance vs. platform-attributed performance Team leadership – Lead and develop Market Performance Managers across the UK and Europe to build a transparent, data-led, high-performance culture Proven senior performance marketing leadership in a high-volume, multi-market, transactional business – live events, ticketing, or e-commerce strongly preferred hands-on enough to open an account, diagnose a structural problem and know exactly what needs to change. Experience defining commercial requirements for marketing decisioning and orchestration, and holding a technical team accountable to them. A track record of owning measurement - incrementality testing, multi-touch attribution and MMM input and ability to distinguish true incrementality from attributed performance. Contract: Interim, initial 6 months Location: London (hybrid) Start: ASAP
