Digital and Social Media Account Director | London

About us

Hanover is an award‑winning communications consultancy that advises enterprises, institutions, and individuals on building recognition and enhancing reputation. From our offices across Europe and the Middle East, we adopt an integrated approach that connects the dots across channels, audiences and issues. Our collective of smart, curious people think differently and live by a shared mission, purpose, vision, and values. These shape how we work, not just with our colleagues, but with clients and partners too. Our mission is to ‘rewire communications for impact’ and harness its transformative power to advocate, trailblaze and make a difference. We do this by igniting and empowering the potential of every individual within our company, recognising that each person is a unique spark, capable of creating extraordinary impact. We believe that by nurturing and harnessing the collective brilliance of our people, we can drive innovation, foster an uncommon work culture, and make a positive difference to society. Embracing the complete range of skills and services across the communications spectrum without constraint, we create the best outcomes for our clients and deliver world‑class work.

We are looking for an ambitious Account Director to join the Digital team, with experience and interest in healthcare a must.

ROLE OVERVIEW

This challenging and varied role will work across all Hanover teams and geographies supporting clients across multiple sectors. Please note this role is sitting in our London (HQ) office. The Account Director will establish strong working relationships with both clients and colleagues across the business, making pro‑active contributions and supporting team members. This will include personal management of junior staff, as well as supporting the Head of Digital with the broader management of the digital team – including team resourcing and helping to drive its growth. As an Account Director, you will provide high‑quality services for client accounts across a wide variety of sectors, with a focus on healthcare, but may extend to food & drink, financial services, sports, manufacturing, government & public sector, and technology. You’ll be fluent in the latest digital trends, have strong knowledge and practical experience of digital campaigns and execution, be skilled in managing projects and teams, and have a solid understanding of new business. The Account Director will demonstrate a proactive attitude and enthusiasm for crafting, delivering and evolving effective multi‑channel campaigns. Experience‑wise, the Account Director will have a proven capability for account management together with a solid understanding of the scope and context of integrated communications.

PRIMARY RESPONSIBILITIES

• Manage several client accounts and client relationships, communicating updates to senior leadership as required
• Support the day‑to‑day management of the Digital team, including allocating resources efficiently to client accounts and new business work
• Support junior team members to develop and learn new skills while overseeing the work and resources required to deliver projects
• Develop multi‑channel and digital strategies for clients in a variety of sectors
• Develop strong client relationships and provide high quality client service
• Take client briefs and draft scopes of work, supporting the junior team to deliver this work efficiently and to a high standard
• Oversee, drive and promote use of the suite of digital tools
• Collaborate with teams across the Hanover Group on shared accounts and opportunities to ensure a seamless client service and support of junior team members
• Regularly monitor the digital & content landscape to identify new developments that could impact client activity
• Actively contribute to new business pitches from crafting proposals and budget estimation, to pitch presentations
• Support with finance and budget needs including invoicing and developing budgets for new business proposals

KEY SKILLS & EXPERIENCE

• Prior experience within a digital role is essential, preferably within an agency environment or alternatively within an in‑house digital / comms team – experience working with healthcare clients is essential
• Developed understanding of project and account management, proven experience developing client relationships and providing high quality service
• In‑depth understanding of digital and social media channels, tools and analytics
• Understanding, and activation, of paid social media is desirable
• Strong writing and editing skills with the ability to draft high quality proposals, copy, reporting and strategy documents and other marketing materials
• Curiosity, initiative and a proactive approach to delivery of tasks and supporting fellow team members
• Strong understanding of finances, budgeting and account servicing
• Experience of management of junior team members, ideally in a line management capacity
• Awareness of the communications and current affairs landscape, clients’ markets, audiences and stakeholders
• Very strong team‑working, collaboration and interpersonal skills

BENEFITS

In addition to a competitive salary, your core benefits package will include:

• An annual performance‑related bonus plus additional bonus potential linked to recruitment, new business and long service
• 25 days’ annual leave (plus bank holidays)
• A company pension plan, including 5% employer contribution

You’ll also have access to a wide range of opportunities and initiatives, including:

• Flexible working policies, plus eligibility to apply for a sabbatical after 2 years’ service
• The Hanover Academy, which incorporates training, coaching, mentoring and reverse‑mentoring opportunities to support personal development and career progression across all levels, with a generous training budget
• International secondments as well as the opportunity to collaborate with all offices across the AVENIR GLOBAL’s network
• A wellbeing programme, featuring (but not limited to) pre‑ and post‑maternity leave coaching, a working parents’ group, subsidised gym membership, LiveSmart sessions on mindfulness, sleep, etc.
• Our Culture Club, with a robust social calendar all year round, Lunch & Learns and CSR activity

Diversity, Equity and Inclusion Statement

Hanover Communications is an equal opportunities employer, committed to creating and ensuring a fair, inclusive, and diverse work environment where all individuals are treated with respect and dignity. We believe that equality and diversity are essential to high performance and a thriving culture. We maintain a strict no‑tolerance stance against any form of discrimination and harassment, ensuring all individuals are treated equitably, irrespective of their race, ethnicity, religion, beliefs, age, sex, gender, gender identity or expression, sexual orientation, national origin, disability, marital or pregnancy status, genetic background, or any other attribute safeguarded under our company policies or federal, state or local laws and legislation.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process, please send an email to with the nature of your request. We are committed to transparency about how we collect and use your data, including ensuring we comply with legal obligations relating to data protection.

Hanover is part of AVENIR GLOBAL’s powerhouse of specialist communications consultancies across EMEA and North America. Collectively we rank among the top 15 largest communication firms in the world.