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- Tasks: Lead marketing strategies to boost membership and revenue for a top leisure club.
- Company: Join the Caravan and Motorhome Club, Europe's largest touring club with a rich heritage.
- Benefits: Enjoy a competitive salary, incentive scheme, and great benefits.
- Why this job: Make a real impact in a dynamic environment while driving digital transformation.
- Qualifications: Proven marketing leadership experience, especially in travel or leisure sectors.
- Other info: Collaborate with a diverse team and enjoy excellent career growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
With an outstanding mix of heritage (formed in 1907) and leading edge products and services in the leisure sector, the Caravan and Motorhome Club is the largest touring club in Europe with superb growth opportunities building on very strong foundations. The club is a membership organisation with a strong commercial ethos driving additional resources to benefit its members, which are reinvested in the business. It employs approximately 1300 staff and has revenues of c.£140m.
The Role
To lead and direct the Club's entire marketing and communications ecosystem, increasing membership volumes, driving revenue from products, and customer lifetime value. Reporting to the CEO, with 5 direct reports and over 200 staff.
Strategy
- Define and execute the overall marketing strategy in alignment with business goals and customer outcomes.
Revenue Growth
- Collaborate with the product owners to promote products and services (campsites, travel, financial services) through targeted marketing campaigns to members and non-members.
Member Growth
- Lead strategies to increase membership acquisition and renewal volumes, focusing on high lifetime value segments.
Digital Engagement
- Lead the development and delivery of digital engagement services, including website, forums, social media channels, and mobile app content, ensuring high member satisfaction and community growth.
The Candidate
Performance Marketing
- Proven expertise in maximising Return on Investment from digital channels and driving Customer Lifetime Value. Director level experience preferred, ideally experience in the travel, leisure or hospitality sectors.
Digital Transformation
- Deep experience in a Marketing leadership role overseeing digital-first transformation and maximising digital/social media platforms.
Leadership & Collaboration
- Proven capacity to lead, manage, and inspire a diverse team, and a commitment to working effectively in cross‐functional teams.
Strategic programme management
- Expertise in delivering complex digital development programmes from a systems and customer perspective.
The role will require access to the East Grinstead Head Office for an average of 2 days per week. Significant base salary, incentive scheme and benefits.
Marketing & Communications Director in East Grinstead employer: Hanover Fox International
Contact Detail:
Hanover Fox International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Communications Director in East Grinstead
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and communications field. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and achievements. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their products, services, and target audience. Tailor your responses to show how your experience aligns with their goals, especially in driving membership growth and digital engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. So, go ahead and submit your application today!
We think you need these skills to ace Marketing & Communications Director in East Grinstead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing & Communications Director role. Highlight your achievements in digital transformation and revenue growth, as these are key for us.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've led marketing strategies and increased membership or customer engagement in the past.
Showcase Your Leadership Skills: We want to see how you’ve inspired and managed teams in your previous roles. Include examples of successful collaborations and how you’ve driven results through effective leadership.
Apply Through Our Website: While you can email your application, we encourage you to apply through our website for a smoother process. It helps us keep everything organised and makes it easier for you to track your application status!
How to prepare for a job interview at Hanover Fox International
✨Know Your Stuff
Make sure you thoroughly understand the Caravan and Motorhome Club's mission, values, and current marketing strategies. Familiarise yourself with their products and services, especially in the leisure sector, so you can discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
Prepare examples that demonstrate your ability to lead and inspire a diverse team. Think about specific instances where you've successfully managed cross-functional teams or driven digital transformation initiatives, as these will resonate well with the interviewers.
✨Be Data-Driven
Since the role focuses on revenue growth and customer lifetime value, come ready to discuss how you've maximised ROI from digital channels in previous roles. Bring data or case studies that highlight your success in performance marketing and digital engagement.
✨Engage with Their Digital Presence
Before the interview, take some time to explore the Caravan and Motorhome Club's website and social media channels. Be prepared to share your thoughts on their current digital engagement strategies and suggest ideas for improvement, showing your proactive approach to the role.
