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For Companies At a Glance
- Tasks: Lead marketing strategies, drive brand visibility, and enhance customer retention.
- Company: Join a dynamic company transforming modern work experiences with a focus on productivity and community.
- Benefits: Enjoy competitive pay, performance incentives, and the chance to work in a vibrant environment.
- Why this job: Be part of a forward-thinking team that values innovation and sustainable design.
- Qualifications: Extensive marketing experience at Director level; strong leadership and communication skills required.
- Other info: Connect with us even if this role isn't the right fit; we can help you find other opportunities.
The predicted salary is between 43200 - 72000 £ per year.
Location: London | Job Type: Full-Time
About the Company:
Our client is a dynamic company focused on transforming the modern work experience. Designed for forward-thinking professionals and innovative businesses, they create environments that promote productivity, wellness, and community. Supported by leading investment partners, our client is committed to growth and setting new standards in sustainable design and hospitality.
About the Role:
Our client is seeking a Growth Marketing Director to spearhead brand visibility, client acquisition, and retention strategies to support ongoing business growth.
Key Responsibilities:
- Marketing Strategy & Brand Evolution: Develop and execute brand and growth strategies in partnership with commercial leadership, aligning marketing efforts with key business objectives and commercial milestones. Lead brand awareness initiatives across multiple cities, manage partnerships and campaigns, and oversee marketing budgets to ensure performance aligns with growth targets.
- Performance Marketing: Drive lead generation through integrated media planning and targeted campaigns, collaborating closely with sales to optimise conversion and support new building launches. Own performance tracking and ROI optimisation across channels, including leading technical SEO and shaping content strategy to enhance organic visibility.
- Indirect channels & Partnerships: Oversee and grow lead generation across direct and indirect channels, including strategy development with brokers and agents to boost market visibility. Drive and expand brand partnerships, ensuring alignment with commercial objectives and maximising value from existing and new accounts.
- Customer Insights & Competitor Understanding: Champion customer and market insights to inform product development, campaigns, and strategy, working closely with data teams to leverage research and feedback.
- Customer Retention & Loyalty: Drive customer retention and revenue growth by enhancing communications, launching loyalty and referral initiatives, and evolving the brand and product offering.
- Events: Lead a strategic events programme to support growth, customer retention, and revenue generation, while enhancing engagement across prospects, partners, and members.
Key Qualifications and Skills:
- Extensive marketing and digital leadership experience at Director level, with a proven ability to build and lead high-performing teams and collaborate with technical teams on digital products.
- Strong expertise in customer data, engagement strategies (both online and offline), lead generation, media planning, marketing effectiveness, and SEO.
- Experience managing creative functions (in-house or agency) and a solid understanding and affinity for brand development and positioning.
- A marketing degree is preferred but not essential for candidates with strong practical experience.
- Flexible and agile, able to multi-task and meet deadlines with strong organisational skills and attention to detail.
- Excellent written and verbal communication, with strong interpersonal skills to collaborate effectively with senior stakeholders, internal teams, and external agencies.
- Innovative and creative mindset.
Compensation: Competitive, based on experience, with the potential for performance-based incentives.
Growth Marketing Director employer: HannaSophiaCo
Contact Detail:
HannaSophiaCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Director
✨Tip Number 1
Network with professionals in the marketing and hospitality sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in growth marketing and sustainable design. Being knowledgeable about current strategies and innovations will help you stand out during interviews and discussions.
✨Tip Number 3
Prepare to discuss your experience with performance marketing and customer retention strategies. Have specific examples ready that demonstrate your success in these areas, as they are crucial for the Growth Marketing Director role.
✨Tip Number 4
Research the company’s existing marketing initiatives and partnerships. Understanding their current strategies will allow you to propose fresh ideas and show how you can contribute to their growth objectives.
We think you need these skills to ace Growth Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing strategy, brand development, and performance marketing. Use specific examples that demonstrate your ability to lead teams and drive growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention how your skills align with their goals, particularly in customer insights and retention strategies.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns or growth metrics. This will help illustrate your impact and effectiveness as a leader.
Research the Company: Familiarise yourself with HannaSophiaCo and its mission. Understanding their focus on transforming the modern work experience will allow you to tailor your application and demonstrate genuine interest.
How to prepare for a job interview at HannaSophiaCo
✨Understand the Company Culture
Before your interview, take some time to research the company's culture and values. Since they focus on transforming the modern work experience, think about how your personal values align with theirs and be ready to discuss this during the interview.
✨Showcase Your Marketing Expertise
Prepare to discuss your previous marketing strategies and successes in detail. Highlight specific campaigns you've led, focusing on metrics like lead generation and ROI optimisation, as these are crucial for the Growth Marketing Director role.
✨Demonstrate Leadership Skills
As a director, you'll need to lead high-performing teams. Be prepared to share examples of how you've built and managed teams in the past, and how you foster collaboration between technical and creative functions.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to customer retention or brand partnerships. Think through potential scenarios and your strategic approach to solving them, showcasing your innovative mindset.
