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- Tasks: Lead marketing strategies for a top bank's business banking division.
- Company: Join a world-renowned bank with a strong reputation in financial services.
- Benefits: Enjoy a competitive salary, flexible work options, and a dynamic team environment.
- Why this job: Be part of a high-performance culture while making a real impact in marketing.
- Qualifications: Experience in B2B marketing, especially in banking or regulated industries is essential.
- Other info: This is a six-month fixed-term contract with two days in the office.
The predicted salary is between 33000 - 44000 £ per year.
Handle Recruitment is seeking a Marketing Manager to work with a world recognised bank focusing on the business banking division.
*This will be on a six month fixed term contract initially, salary up to £55k pro rata and two days a week in the office*
As the Marketing Manager your responsibilities will include:
- Day to day management of aggregate Marketing targets and plans, including creative, media, channel, budgets and measurement
- Timely forecasting, analysis of data and reporting of performance through all stages of the funnel, using data to optimise campaign results
- Managing the development of marketing activity, liaising with colleagues in other teams across the wider Marketing CoE, Product and Channel teams to ensure all activity is aligned to agreed plans and essential procedures are followed
- Supporting the development of briefs/ briefings including creative, targeting, media and production
- Developing and building new connected customer needs-based journeys for customers and prospects that are highly segmented, relevant and orchestrate multiple touchpoints, ensuring creative integration of ATL, BTL and Digital communications where relevant
- Oversight and approval of creative assets, media and targeting plans
- Ensuring all governance and control requirements and processes are adhered to and are operating effectively
- Driving continual improvement in communication quality, customer and business outcomes, and operational efficiencies
- Developing deep and trusted relationships with key colleagues and stakeholders across the nominated business and Marketing CoE to ensure customer focus and marketing activity that meet business requirements and strategic objectives
- Contributing to the development of a strong high performance culture within the Product and Propositions Marketing Team, including being a coach / mentor to new and junior
To be successful in this role you will have:
- Experience in B2B Marketing, in banking/financial services/highly regulated industries
- Proven experience in creating, developing and delivering world class marketing communications through multiple channels, touchpoints and customer segments, working with teams both internally and externally
- Sound and comprehensive relationship building and diplomacy skills to be able to communicate complex material, with the ability to guide and influence stakeholders, colleagues and external creative agencies
- A broad and extensive experience of digital and marketing, and proven results, particularly in direct marketing to customers via digital channels – including planning, scheduling and prioritising, customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance
Please apply now for a further conversation!
Handle Recruitment is acting as an Employment Business in relation to this vacancy.
Marketing Manager - Business Banking employer: Handle Recruitment
Contact Detail:
Handle Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Business Banking
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing, especially within the banking and financial services sector. This knowledge will help you speak confidently about how you can contribute to the company's goals during your conversations.
✨Tip Number 2
Network with professionals in the banking and marketing fields. Attend industry events or webinars to connect with potential colleagues and stakeholders, which can give you insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed, particularly those that involved multiple channels and customer segments. Highlight your ability to analyze data and optimize results.
✨Tip Number 4
Showcase your relationship-building skills by thinking of ways to demonstrate how you can effectively collaborate with various teams. Be ready to share strategies for managing stakeholder expectations and ensuring alignment across departments.
We think you need these skills to ace Marketing Manager - Business Banking
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Marketing Manager position. Understand the key responsibilities and required skills, especially in B2B marketing and the banking sector.
Tailor Your CV: Customize your CV to highlight relevant experience in B2B marketing, particularly in financial services. Emphasize your achievements in managing marketing campaigns and your ability to work with multiple channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the banking industry. Mention specific examples of how you've successfully managed marketing activities and built relationships with stakeholders.
Highlight Data-Driven Success: In your application, emphasize your experience with data analysis and reporting. Provide examples of how you've used data to optimize marketing campaigns and improve performance metrics.
How to prepare for a job interview at Handle Recruitment
✨Showcase Your B2B Marketing Experience
Make sure to highlight your experience in B2B marketing, especially within banking or financial services. Prepare specific examples of successful campaigns you've managed and the results achieved, as this will demonstrate your capability to handle the responsibilities outlined in the job description.
✨Demonstrate Data-Driven Decision Making
Since the role involves forecasting, analysis, and reporting, be ready to discuss how you've used data to optimize marketing campaigns in the past. Bring examples of how your analytical skills have led to improved performance and decision-making.
✨Emphasize Relationship Building Skills
The ability to build trusted relationships is crucial for this position. Prepare to share instances where you've successfully collaborated with colleagues and stakeholders, and how those relationships contributed to achieving marketing goals.
✨Prepare for Creative Oversight Discussions
As the role includes oversight of creative assets and media plans, think about your approach to managing creative processes. Be ready to discuss how you ensure alignment with marketing strategies and maintain high standards in creative output.
