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- Tasks: Lead and optimise a diverse portfolio of live music events and festivals.
- Company: Join an innovative company transforming the live music and entertainment industry.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a game-changing team that shapes cultural experiences and audience engagement.
- Qualifications: Experience in event promotion, sponsorship integration, and market expansion is essential.
- Other info: We celebrate diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 43200 - 72000 £ per year.
An incredible opportunity to work for an innovative and evolving business that is immersed in culture, lifestyle, live experience and is on path to become a real game changer in the live music and entertainment space.
As Head of Promotions, you will be responsible for overseeing a diverse portfolio of ticketed events, leading a team of senior/junior and regional promoters to drive consistent revenue growth, audience expansion, and brand positioning.
Key responsibilities include:
- Owning the long-term strategic vision for the businesses event portfolio, ensuring each event is financially and creatively optimised.
- Developing and executing a multi-year event expansion strategy, identifying new markets, audience segments, and growth opportunities.
- Developing and leading dynamic pricing models, including tiered ticketing, VIP offerings, and loyalty programs.
- Owning P&L responsibility for the event portfolio, working closely with finance to manage budgets and revenue targets.
- Working closely with brand partnerships and sponsorship teams to integrate sponsorship activations seamlessly into events.
- Leveraging industry relationships to secure long-term commercial partnerships, adding value beyond ticket sales.
- Managing a team of senior and regional promoters, setting clear performance goals and ensuring alignment with company objectives.
The ideal candidate will have:
- Experience working at a major event promotion company or a leading independent promoter.
- A strong understanding of sponsorship integration and brand activations within live events.
- Experience in expanding event brands into new markets or launching new festival properties.
- Familiarity with global music trends, cultural movements, and emerging audience behaviours.
- Strategic Leadership - The ability to balance big-picture vision with day-to-day execution.
- Data-Driven Decision Making - Uses insights and analytics to optimise ticket sales and pricing models.
- Negotiation & Influence - Strong ability to secure top-tier talent, venues, sponsorships, and partnerships.
- Market Expansion & Growth Strategy - Understanding of how to scale event brands across regions and audience segments.
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
Head of Promotions - Live Music Events / Festivals employer: Handle Recruitment
Contact Detail:
Handle Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Promotions - Live Music Events / Festivals
✨Tip Number 1
Network within the live music and events industry. Attend festivals, concerts, and industry conferences to meet key players and build relationships that could help you secure a position with us.
✨Tip Number 2
Stay updated on current trends in live music and event promotions. Follow industry news, subscribe to relevant publications, and engage with thought leaders on social media to demonstrate your knowledge during interviews.
✨Tip Number 3
Showcase your experience in managing teams and driving revenue growth. Prepare specific examples of how you've successfully led projects or initiatives in previous roles that align with our goals.
✨Tip Number 4
Familiarise yourself with our brand and recent events we've hosted. Understanding our mission and values will help you articulate how you can contribute to our vision during discussions with us.
We think you need these skills to ace Head of Promotions - Live Music Events / Festivals
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event promotion, team leadership, and strategic planning. Use specific examples that demonstrate your success in driving revenue growth and audience expansion.
Craft a Compelling Cover Letter: In your cover letter, express your passion for live music and events. Discuss how your background aligns with the company's vision and how you can contribute to their growth strategy. Be sure to mention any relevant industry relationships you have.
Showcase Your Achievements: When detailing your previous roles, focus on quantifiable achievements. For instance, mention how you successfully expanded an event brand into new markets or improved ticket sales through innovative pricing models.
Research the Company: Familiarise yourself with the company’s portfolio of events and their approach to promotions. Understanding their brand positioning and recent initiatives will help you tailor your application and show genuine interest.
How to prepare for a job interview at Handle Recruitment
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the live music and events industry. Discuss current trends, emerging audience behaviours, and how they can impact event promotion. This will show that you are not only passionate about the role but also well-informed.
✨Highlight Your Strategic Vision
Prepare to discuss your long-term vision for event portfolios. Be ready to share examples of how you've successfully developed and executed expansion strategies in the past, as this aligns with the company's goals for growth and audience expansion.
✨Emphasise Team Leadership Skills
As a Head of Promotions, you'll be managing a team. Share your experiences in leading diverse teams, setting performance goals, and ensuring alignment with company objectives. Highlight any successful projects where your leadership made a significant impact.
✨Prepare for Data-Driven Discussions
Since data-driven decision making is crucial for this role, come prepared with examples of how you've used insights and analytics to optimise ticket sales or pricing models. This will demonstrate your ability to make informed decisions that drive revenue growth.
