Business Development Specialist in Kingswinford

We are looking for a primarily office-based Business Development Specialist to lead our nationwide sales of accessibility solutions. This role goes beyond selling products—you’ll be a trusted partner and advisor to our Trade Partners, helping them deliver life-changing solutions to customers.

You will work closely with the Business Development Manager to identify and target sales opportunities aimed at driving growth in Handicare’s product portfolio — including stairlifts, homelifts, and vertical and inclined platform lifts. This role involves not only pursuing new business opportunities but also developing and strengthening existing customer relationships to maximize revenue growth in a competitive market.

This is a high-impact role for someone who thrives on building relationships and wants to make a tangible difference in people’s lives.

The Business Development Specialist will be located at Kingswinford site and should be in travelling distance to attend daily.

Key Responsibilities

• Promote Handicare products, services and programs to generate sales.
• Identify and develop new business opportunities.
• Manage the business development activities of under-performing Partners.
• Identify, approach, and onboard new Trade Partners in alignment with company growth objectives.
• Possess good product knowledge and retention of technical details.
• Thrive in an office-based role, with excellent telephone skills as most but not all Customer interactions will be over the telephone or by video conference.
• Have excellent interpersonal skills and the ability to influence and negotiate remotely as part of a sales process.
• Build and nurture strong, long-term relationships with existing Trade Partners to increase repeat business and customer loyalty.
• Deliver compelling product presentations, training sessions, and demonstrations to partners and stakeholders.
• Work collaboratively with internal departments, including marketing, technical support, and customer service, to ensure partner satisfaction and seamless delivery.
• Identify industry openings and execute expansion tactics to enable business growth.
• Monitor competitor activity, market trends, and customer feedback to inform strategic decision-making.
• Meet or exceed agreed sales targets, KPIs, and revenue goals.
• Maintain accurate records of partner interactions and pipeline activity using CRM tools.

Skills and Experience Required

• Proven track record in B2B sales, public sector sales, or business development.
• Specific experience/knowledge of the industry and products; stairlifts, homelifts and inclined and vertical platform lifts.
• Organised and proactive.
• Ability to work autonomously and as part of a team.
• Understand requirements to meet sales targets and have a desire and drive to succeed and overachieve.
• Good business commercial acumen.
• PC literate (e.g. office, word, excel, PowerPoint).
• Ability to work with internal colleagues and BDMs to support their area and work in line with their growth plans and priorities.
• Experience working with Trade Partners, distributors, or dealer networks.
• Strong commercial acumen and negotiation skills.
• Excellent communication and presentation abilities.
• Self-starter with the ability to work independently and manage a large, diverse territory.
• Proficiency in CRM systems and Microsoft Office suite.
• Full UK driving licence.

What We Offer

• Competitive salary + performance-based bonus
• Pension scheme
• 25 days annual leave + bank holidays
• Career development and training opportunities
• The opportunity to make a real difference in people’s lives by promoting accessible living solutions

Join Us

At Handicare, we’re committed to making everyday life easier for people facing mobility challenges. If you’re passionate about sales and want to be part of a purpose-driven team, we’d love to hear from you.