Senior Digital Marketing Executive

The role involves contributing to the business goals by managing and executing digital marketing strategies that enhance online presence, drive traffic, generate leads, and promote key digital products such as the Merchant Mobile App. This position focuses on website performance, SEO, content creation, paid media, and digital campaigns that strengthen brand reputation and deliver measurable commercial results.

Responsibilities:

• Website Strategy & Management: Lead the strategy and execution for the company’s websites, ensuring they are optimised for performance, user experience, and lead generation. Create compelling, SEO-friendly content that drives traffic and organic leads. Continuously improve the Handepay website to maximise engagement and conversion.
• SEO & Content Marketing: Implement effective SEO tactics to increase visibility and rankings across search engines. Develop and publish high-quality content that supports traffic growth and brand positioning.
• Paid Campaigns: Lead, execute, and optimise paid media campaigns across relevant digital channels to drive lead generation, maximise return on investment, and support business growth. Manage campaign performance, budgets, testing, and reporting to continually improve results.
• Merchant Mobile App Promotion: Manage the marketing strategy and execution for promoting the Mobile App. Drive downloads and usage by highlighting app features and benefits to merchants through targeted campaigns.
• Social Media Management: Support the strategy and execution of social media channels to build brand awareness, strengthen reputation, and generate leads. Work closely with the Brand and Creative Manager to ensure consistent brand positioning across all digital platforms.
• Reporting & Analysis: Provide regular reporting on digital marketing performance, including website analytics, SEO results, and campaign effectiveness, ensuring alignment with strategic objectives.

About you:

We are looking for someone who is passionate about digital marketing and genuinely excited by the opportunity to make an impact. You should be a self-starter who spots opportunities, brings ideas to the table, and takes ownership of delivering results. You will be commercially minded, data-driven, and comfortable balancing creativity with performance. Whether it's improving website conversions, identifying SEO opportunities, creating engaging content, or optimising paid campaigns, you thrive on finding ways to drive growth. You should be curious, proactive, and always looking to learn, test, and improve. Most importantly, you will bring energy, ambition, and a desire to continually raise the bar.

Qualifications:

• Strong experience in digital marketing, including SEO, content marketing, and website optimisation.
• Hands-on experience managing and optimising paid media campaigns (Google Ads, PPC, paid social, or other lead generation channels).
• A track record of delivering measurable improvements in traffic, leads, and conversion rates.
• Excellent analytical skills and confidence using data to make recommendations.
• Strong project management skills with the ability to manage multiple priorities.
• A proactive approach and the confidence to challenge ideas and suggest better ways of doing things.
• Great communication skills and the ability to work collaboratively across teams.

About us:

Handepay, part of the PayPoint Group, is a leading player in the payments industry due to our remarkable proposition combined with our core values of transparency, honesty, and integrity. Our employees speak highly of us because we believe that every customer and every employee counts. We treat you as an individual and ensure you are fully supported to achieve your goals.

This is a permanent, full-time role with contracted working hours of 36.25 per week, Monday to Friday, 9am-5.15pm. The role requires 3-4 days a week in the Haydock office, with flexibility to work from home 1-2 days per week. We focus on ensuring our team enjoys a good work-life balance, offering a range of benefits, including:

• 25 days annual leave, plus 8 UK bank holidays
• Contributory pension scheme and life assurance (subject to conditions)
• Structured induction and ongoing training and support
• Company shares incentive plan
• Discounts through our employee benefits platform
• Offices conveniently located on the A580, close to M6 with free on-site parking
• Employee social events, lunches, and fun activities
• Free refreshments provided

You may have experience in roles such as Digital Marketing Manager, SEO Specialist, Content Marketing Manager, PPC Manager, Digital Campaign Manager, Marketing Executive, Social Media Manager, E-commerce Marketing Manager, or Performance Marketing Manager.