At a Glance
- Tasks: Manage and execute digital marketing strategies to boost online presence and drive leads.
- Company: Join Handepay, a leading player in the payments industry with a supportive culture.
- Benefits: Enjoy 25 days annual leave, flexible working, and a contributory pension scheme.
- Other info: Collaborative team atmosphere with excellent career growth opportunities.
- Why this job: Make a real impact in digital marketing while growing your skills in a dynamic environment.
- Qualifications: Experience in digital marketing, SEO, content creation, and paid media campaigns.
£35,000 salary
Haydock, Merseyside
Monday–Friday, 9am–5.15pm, 36.25 hours per week
The role
Contribute to the business goals by managing and executing digital marketing strategies that enhance online presence, drive traffic, generate leads, and promote key digital products such as the Merchant Mobile App. This role will focus on website performance, SEO, content creation, paid media and digital campaigns that strengthen brand reputation and deliver measurable commercial results.
The responsibilities
- Website Strategy & Management: Lead the strategy and execution for the company’s websites, ensuring they are optimised for performance, user experience, and lead generation. Create compelling, SEO-friendly content that drives traffic and organic leads. Continuously improve the Handepay website to maximise engagement and conversion.
- SEO & Content Marketing: Implement effective SEO tactics to increase visibility and rankings across search engines. Develop and publish high-quality content that supports traffic growth and brand positioning.
- Paid Campaigns: Lead, execute and optimise paid media campaigns across relevant digital channels to drive lead generation, maximise return on investment, and support business growth. Manage campaign performance, budgets, testing and reporting to continually improve results.
- Merchant Mobile App Promotion: Manage the marketing strategy and execution for promoting the Mobile App. Drive downloads and usage by highlighting app features and benefits to merchants through targeted campaigns.
- Social Media Management: Support the strategy and execution of social media channels to build brand awareness, strengthen reputation, and generate leads. Work closely with the Brand and Creative Manager to ensure consistent brand positioning across all digital platforms.
- Reporting & Analysis: Provide regular reporting on digital marketing performance, including website analytics, SEO results, and campaign effectiveness, ensuring alignment with strategic objectives.
About you
We’re looking for someone who is passionate about digital marketing and genuinely excited by the opportunity to make an impact. You’re a self-starter who doesn’t wait to be told what to do – you spot opportunities, bring ideas to the table, and take ownership of delivering results.
You’ll be commercially minded, data-driven and comfortable balancing creativity with performance. Whether it’s improving website conversions, identifying SEO opportunities, creating engaging content or optimising paid campaigns, you thrive on finding ways to drive growth.
You’ll be curious, proactive and always looking to learn, test and improve. Most importantly, you’ll bring energy, ambition and a desire to continually raise the bar.
You’ll likely have:
- Strong experience in digital marketing, including SEO, content marketing and website optimisation.
- Hands-on experience managing and optimising paid media campaigns (Google Ads, PPC, paid social or other lead generation channels).
- A track record of delivering measurable improvements in traffic, leads and conversion rates.
- Excellent analytical skills and confidence using data to make recommendations.
- Strong project management skills with the ability to manage multiple priorities.
- A proactive approach and the confidence to challenge ideas and suggest better ways of doing things.
- Great communication skills and the ability to work collaboratively across teams.
About us
Handepay, part of the PayPoint Group, are a leading player in the payments industry because we have a remarkable proposition that is unrivalled and when you combine this with our core values of transparency, honesty and integrity, it is clear to see why our Trust Pilot reviews are the best in the industry.
Our employees speak highly of us because we believe that every customer and every employee counts. We treat you as an individual and make sure you are fully supported to achieve your goals.
This is a permanent, full-time role. Our contracted working hours are 36.25 per week Monday to Friday 9am-5.15pm. The role requires 3-4 days a week in the Haydock office, with flexibility to work from home 1-2 days per week. We are focused on ensuring our team enjoy a good work-life balance, offering a range of benefits, including:
- 25 days annual leave, plus 8 UK bank holidays
- Contributory pension scheme and life assurance (subject to conditions)
- Structured induction and on-going training and support
- Company shares incentive plan
- Discounts through our employee benefits platform
- Offices conveniently located on the A580, close to M6 with free on-site parking
- Employee social events, lunches and fun activities
- Free refreshments provided
You may have experience of the following: Digital Marketing Manager, SEO Specialist, Content Marketing Manager, PPC Manager, Digital Campaign Manager, Marketing Executive, Social Media Manager, E-commerce Marketing Manager, Performance Marketing Manager, Web Marketing Specialist.
Senior Digital Marketing Executive in Haydock employer: Handepay
As a Business Development Manager in the dynamic payments industry, you will thrive in a supportive and innovative work culture that prioritises employee growth and development. Our company offers competitive compensation, comprehensive benefits, and unique opportunities for career advancement, all while being located in a vibrant area that fosters collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Executive in Haydock
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Handepay and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Handepay are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Handepay on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Handepay. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Executive in Haydock
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Handepay. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Handepay:Show us that you’ve done your homework! In your application, briefly mention what you admire about Handepay’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Handepay
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Handepay will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Handepay, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
