Divisional Marketing Director- Events in London

Hand Picked Hotels was founded in 2001 by owner, Chairman and CEO, Julia Hands MBE. Julia’s love of historical buildings, the English countryside, local food and good wine inspired her dream to own a collection of hotels that would celebrate these passions and invite others to share in them. Today, the family‑owned group has 21 unique luxury country houses and coastal retreats, each hand‑picked for their individuality. Architecturally distinctive and quintessentially British, every hotel boasts an extraordinary location from Scotland to the Channel Islands, offering breathtaking views from vast countryside to expansive beaches, to lush woodlands. Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel. Whilst each hotel is individual, each property fulfils the company values of family, individuality, community and care, with a team commitment to aiming higher and delighting their guests with magical experiences that offer a true escape from the everyday.

We are currently recruiting for a Head of Marketing for our newly created events division with Hand Picked Hotels. This role is for the Events Division and will be responsible for 9 hotels in the collection. This rare and exciting opportunity will focus on developing and implementing high‑impact marketing strategies that will drive revenue and increase brand visibility. You will be a key influencer and be part of the senior leadership team shaping the future within Hand Picked Hotels.

About the Role

This role requires a strong understanding of multi‑channel marketing, digital performance, brand positioning, and strategic partnerships. The Divisional Marketing Director will work closely with the Hotel General Managers and the Divisional Managing Director to ensure marketing efforts align with the overall commercial and brand objectives of the Division and Hand Picked Hotels group. This includes overseeing creative campaigns, PR efforts, and digital marketing initiatives to maximise brand awareness and customer engagement.

Key Responsibilities

• Strategic Marketing Planning & Execution – Develop and execute marketing strategies to support Divisional revenue growth and lead market positioning.
• Brand Positioning & Campaign Development – Ensure all marketing initiatives align with Divisional brand guidelines and Hand Picked Hotels creative standards.
• Digital & Social Media Performance – Implement best‑in‑class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness in conjunction with Head of Digital who is responsible for all the hotels in the collection.
• Public Relations & Reputation Management – Oversee outsourced PR efforts to build and protect the brand reputation.
• Cross‑Departmental Collaboration & Commercial Performance – Work closely with internal teams and manage budgets to drive ROI across all marketing channels.

About You

• Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role within the hospitality industry, specifically in hotels and with exposure to meeting and events, food and beverage, spa.
• Excellent verbal and written communication skills, with the ability to effectively convey the brand message to various stakeholders.
• Ability to develop and implement comprehensive marketing strategies that align with the hotel’s business goals and target markets.
• Strong analytical and problem‑solving skills, with the ability to interpret data and make data‑driven decisions.
• Innovative mindset with a strong sense of creativity to develop unique marketing campaigns and promotions.
• Proficiency in digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
• Bachelor’s degree in marketing, Business Administration, or a related field.

Company Benefits

• A competitive salary package, plus bonus discussed at interview stage.
• Company pension scheme with a generous employer contribution.
• Life assurance and family private medical insurance.
• Employee Assistance Program to support you with whatever life throws at you.
• Company Sickness Scheme Benefit.
• Forward career progression, with access to our In House and external training programs, including apprenticeships and other recognised hospitality industry courses which are all supported by our learning and development team.
• Discounted colleague stays in our hotels and on food & drink.
• Annual loyalty awards (afternoon teas and overnight stays).
• Online retail discount platform offering thousands of savings with high street retailers and restaurants as well as a health and well‑being platform.
• Opportunity to make lifelong friendships and be part of team that celebrates Diversity and Inclusion.