Divisional Marketing Director - Channel islands

About the Company

Hand Picked Hotels was founded in 2001 by owner, Chairman and CEO, Julia Hands MBE. Julia’s love of historical buildings, the English countryside, local food and good wine inspired her dream to own a collection of hotels that would celebrate these passions and invite others to share in them. Today, the family-owned group has 21 unique luxury country houses and coastal retreats, each hand picked for their individuality. Architecturally distinctive and quintessentially British, every hotel boasts an extraordinary location from Scotland to the Channel Islands, offering breathtaking views from vast countryside to expansive beaches, to lush woodlands.

Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel. Whilst each hotel is individual, each property fulfils the company values of family, individuality, community and care, with a team commitment to aiming higher and delighting their guests with magical experiences that offer a true escape from the everyday.

We are currently recruiting for our newly created divisional structure, this role will focus on our Channel Island Hotels and be located in either Jersey or Guernsey in the Channel Islands. This rare and exciting opportunity will focus on developing and implementing a high-impact marketing strategy that will drive revenue and increase brand visibility for the Channel Islands. You will be a key influencer and form part of the senior leadership team shaping the future within Hand Picked Hotels.

About the Role

This role requires a strong understanding of multi-channel marketing, digital performance, brand positioning, and strategic partnerships. The Divisional Marketing Director will work closely with the Hotel General Managers and the Divisional Managing Director to ensure marketing efforts align with the overall commercial and brand objectives of the Division and Hand Picked Hotels. This includes overseeing creative campaigns, PR efforts, and digital marketing initiatives to maximise brand awareness and customer engagement.

As a Divisional Marketing Director your role will focus on the following key areas:

• Strategic Marketing Planning & Execution – Develop and execute marketing strategies to support Divisional revenue growth and leading market positioning.
• Brand Positioning & Campaign Development – Ensure all marketing initiatives align with Divisional brand guidelines and Hand Picked Hotels creative standards.
• Digital & Social Media Performance – Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness in conjunction with the Head of Digital who is aligned to the Central Top Co team.
• Public Relations & Reputation Management – Oversee outsourced PR efforts to build and protect the brand reputation.
• Cross-Departmental Collaboration & Commercial Performance – Work closely with internal teams and manage budgets to drive ROI across all marketing channels.

About you:

To be considered for this role of Divisional Marketing Director you must have a minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role within the hospitality industry, specifically in hotels or luxury brands. Current knowledge of the channel islands alongside destination marketing would be advantageous. Be able to demonstrate excellent verbal and written communication skills, with the ability to effectively convey the brand message to various stakeholders. Ability to develop and implement comprehensive marketing strategies that align with the hotel's business goals and target markets.

Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

Creativity: Innovative mindset with a strong sense of creativity to develop unique marketing campaigns and promotions.

Digital Marketing: Proficiency in digital marketing, including SEO, SEM, social media, email marketing, and content marketing. Have a bachelor’s degree in marketing, Business Administration, or a related field.

Company Benefits

Our Benefits include:

• An excellent salary package, plus bonus this will be discussed at interview stage.
• This is a Full-Time role working Monday to Friday 9am - 5.30pm, 40 hours per week.
• Life assurance scheme.
• Employee Assistance Program to support you with whatever life throws at you.
• Company Sickness Scheme Benefit.
• 28 - 29 days holiday per year including bank holidays, increasing to 33 days including bank holidays with length of service.
• Forward career progression, with access to our In House and external training programs, including apprenticeships up to level 7, which are all supported by our learning and development team.
• Discounted staff stays in our hotels and on food & drink.
• Annual loyalty awards (like afternoon teas and overnight stays).
• Online retail discount platform offering thousands of savings with high street retailers and restaurants as well as a health and well-being platform.
• Opportunity to make lifelong friendships and be part of a team that celebrates Diversity and Inclusion.

Hand Picked Hotels is an Equal Opportunities employer. Candidates must be eligible to live and work in the UK.