Cluster Sales Manager in Crewe

Hand Picked Hotels

Location: Based at Rookery Hall Hotel in Crewe, with regular travel between hotels located in Crewe in Cheshire and Sutton Coldfield, Near Birmingham and within the local market

• Job
• Type: Full-time
• Come and join our Team…

We’re looking for a commercially driven and relationship-focused Cluster Sales Manager to join Hand Picked Hotels, supporting a cluster of 2 of our distinctive luxury hotels, Rookery Hall Hotel & Spa set in the Cheshire countryside and New Hall Hotel & Spa located in Sutton Coldfield.

This is a proactive, outward-facing sales role for someone who loves building relationships, uncovering new opportunities, turning local connections into long-term commercial partnerships and helping to grow revenue across the local market.

What will the role involve?

Working closely with our Director of Sales, General Managers, hotel Sales & Events teams and Revenue colleagues, you’ll take ownership of local sales activity across your cluster, with a focus on corporate and group rooms, meetings and conferences, private dining, food & beverage and hotel experiences.

• Developing and managing strong local relationships and key hotel accounts to drive revenue across all segments.
• Hunting for new business opportunities and building a healthy pipeline of corporate, conference and group business.
• Proactively researching and approaching new contacts using local market insight, Opera, Tableau and platforms such as Linked In.
• Driving awareness and sales of hotel events, dining, leisure experiences and other local opportunities through B2B and B2C relationships.
• Building partnerships with agencies, professional networks, local attractions, destination organisations and brand partners.
• Supporting property Sales & Marketing Plans and activating seasonal sales initiatives within the local market.
• Working with hotel teams and the Central Conference Desk to convert enquiries and maximise opportunities across the wider Hand Picked Hotels collection.
• Monitoring competitor activity and market trends, sharing insight that helps our hotels stay commercially competitive.
• Maintaining accurate sales activity and opportunities within Opera Sales & Catering and delivering agreed KPIs and reporting.

You’ll be visible in the market, regularly meeting clients and representing Hand Picked Hotels as a confident brand ambassador, while also working closely with hotel teams to build a strong sales culture on property.

Are you Hand Picked?

• You will have a proven proactive sales experience, ideally within hotels, hospitality, meetings & events, leisure or a related customer-focused environment.
• You will be a natural relationship builder, confident networking with corporate clients, agencies, local partners and professional networks.
• Be able to demonstrate a strong commercial mindset with the drive to identify, develop and convert new business opportunities.
• It is essential you are highly organised and self‑motivated, comfortable balancing multiple hotels, priorities and demanding timescales.
• You’ll be confident working collaboratively with General Managers, operational teams, Sales & Events and Revenue colleagues.
• Competent with using CRM and sales systems to manage accounts, opportunities and activity; experience of Opera Sales & Catering and Tableau would be advantageous.
• You’ll be curious about your local market and competitors and enjoy using insight to find new ways to grow revenue.
• Be a positive and professional ambassador for Hand Picked Hotels, with the flexibility to travel regularly within your cluster and local market

Who we are…

Hand Picked Hotels was founded in 2001 by owner and Chairman, Julia Hands MBE, and today still remains a family‑owned group which has 21 unique luxury country houses and coastal retreats, each hand‑picked for their individuality.

Architecturally distinctive and quintessentially British, every hotel boasts an extraordinary location from Scotland to the Channel Islands, offering breathtaking views from vast countryside to expansive beaches, to lush woodlands.

Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel.

Whilst each hotel is individual, each property fulfils the company values of family, individuality, community and care, with a team commitment to aiming higher and delight their guests with magical experiences that offer a true escape from the every day.

What’s in it for you?

• A highly competitive salary package, plus an excellent bonus scheme based on sales target and KPI achievements, business mileage paid.
• An opportunity to be part of an exciting and dynamic team that celebrates Diversity and Inclusion, making lifelong friendships along the way.
• Ongoing investment in your career progression, with access to our In House and external training programmes.
• 28 days holiday per year including bank holidays, increasing to 33 days including bank holidays with length of service.
• Colleague Assistance Program to support you with whatever life throws at you.
• Company Sickness Scheme Benefit.
• Company pension scheme with a generous employer contribution.
• Life assurance scheme.
• Online retail discount platform offering thousands of savings with high street retailers and restaurants as well as a health and well‑being platform.
• Discounted stays in our hotels and on food, drink, Spa treatments & products.
• Annual loyalty awards (like afternoon teas and overnight stays).
• Introduction bonus for new colleague recommendations.
• Colleague of the Month awards, which leads to our annual awards ceremony.
• Regular team gatherings and appreciation events.

Hand Picked Hotels is an Equal Opportunities employer. Candidates must be eligible to live and work in the UK.

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