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For Companies At a Glance
- Tasks: Drive digital growth through multi-channel strategies and optimise customer journeys.
- Company: Join a leading savings business with a focus on innovation and collaboration.
- Benefits: Enjoy competitive salary, bonuses, private medical insurance, and hybrid working options.
- Why this job: Make a real impact in a fast-paced environment while shaping digital marketing strategies.
- Qualifications: Experience in paid media, strong analytics skills, and CRM knowledge required.
- Other info: Great career growth opportunities and a supportive team culture.
The predicted salary is between 36000 - 60000 £ per year.
Location: Head Office, London
Hours: Monday to Friday, 9:00am–5:30pm
Working Pattern: Hybrid (50% minimum in London)
Reports to: Digital Marketing Specialist
Direct Reports: Growth & Retention Executive (from Q4 2026)
Department: Savings & Marketing – Marketing Channel Services
About The Role
We are looking for a hands‑on, analytical and commercially minded Acquisition & Retention Manager to accelerate digital growth across our award‑winning Savings business. You will take ownership of multi‑channel digital performance — across paid search, display, paid social, CRM, lifecycle journey optimisation and website conversion. This is a high‑impact role where you will drive both acquisition and retention, deliver measurable improvements across the funnel, and help shape how HTB grows its digital presence. If you thrive in a fast‑paced, test‑and‑learn environment, this is your perfect next step.
Key Responsibilities
- Digital Acquisition – Paid Channels
- Lead activation and optimisation of paid search (Google Ads, Microsoft Ads/Bing, aggregators)
- Manage budgets, bidding strategies, keyword optimisation and A/B testing
- Drive display campaigns on GDN and partner networks
- Execute targeted paid social campaigns across Meta, LinkedIn, Reddit and emerging channels
- Website Optimisation & Conversion
- Improve landing pages, product journeys and conversion pathways
- Collaborate with UX, analytics and content teams to refine user experience
- Champion CRO and structured experimentation across journeys
- CRM, Retention & Lifecycle Communications
- Plan and deliver lifecycle and triggered email journeys
- Drive online banking registrations, digital self‑service usage and product adoption
- Manage segmentation, templates and performance reporting
- Reporting, Insights & Continuous Improvement
- Analyse performance across awareness, acquisition, conversion and retention
- Present insights and recommendations for future optimisation
- Stay ahead of digital trends, platform updates and AI‑based opportunities
Who You Will Work With
- Head of Marketing, Savings
- Digital Marketing Specialist
- Product Manager, Savings
- IT, Compliance and Analytics teams
- External digital & creative agency partners (as needed)
What We Are Looking For
Key Competencies
- Hands‑on experience in paid media (Google Ads, Microsoft Ads, Meta, LinkedIn)
- Strong analytics skills using GA4, Looker, Ads Manager & platform insights
- CRO knowledge: A/B testing, experimentation frameworks, landing-page optimisation
- CRM experience (Dotdigital, Mailchimp, Acoustic or similar)
- Strong project management and prioritisation skills
Key Attributes
- Analytical, commercially minded and data‑curious
- Collaborative across cross‑functional teams
- Digitally fluent and proactive in adopting new digital capabilities
- Supportive leader able to coach junior team members
- Detail‑oriented with high standards around execution and tracking
Benefits
- Competitive salary
- Discretionary annual bonus
- Annual pay review
- Private Medical Insurance (Bupa)
- Wellbeing support via YuLife & Bupa
- 25 days annual leave (increasing with service) + Holiday Buy Scheme
- Cycle to Work & Green Car Schemes
- Enhanced family leave
- Study support & professional memberships
- Hybrid working (50% minimum office)
- YuLife Rewards – retail, lifestyle & experience discounts
- Pension: 8% employer contribution (non‑contributory)
- Interest‑free season ticket loan
- Volunteering day & Net Zero commitment
If you are passionate about digital performance, love experimentation and want to shape how HTB acquires and retains savings customers in a high‑growth environment, we would love to hear from you.
Acquisition & Retention Manager – Digital Marketing (Savings) in London employer: Hampshire Trust Bank
Contact Detail:
Hampshire Trust Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition & Retention Manager – Digital Marketing (Savings) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how your skills in paid media and analytics can drive their growth. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You want to clearly communicate your experience with CRM and conversion optimisation. Make it engaging and relevant to the role of Acquisition & Retention Manager – they’ll appreciate your enthusiasm.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Acquisition & Retention Manager – Digital Marketing (Savings) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Acquisition & Retention Manager. Highlight your hands-on experience with paid media and analytics, and don’t forget to showcase any relevant projects that demonstrate your digital marketing skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for our team. Mention specific achievements in digital growth and how you’ve driven acquisition and retention in previous roles.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics tools like GA4 or Ads Manager to optimise campaigns. This will show us you’re not just about creativity but also about results.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity in our Savings & Marketing team.
How to prepare for a job interview at Hampshire Trust Bank
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing channels, especially paid media like Google Ads and social platforms. Be ready to discuss specific campaigns you've worked on and the results they achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools like GA4 or Looker in past roles. Bring examples of how you've analysed data to drive decisions, optimise campaigns, or improve conversion rates. This will demonstrate your analytical mindset and ability to make data-driven decisions.
✨Demonstrate Your Collaborative Spirit
Since this role involves working with various teams, think of examples where you've successfully collaborated with others. Whether it's UX, content, or analytics teams, showing that you can work well cross-functionally will highlight your team player attitude, which is crucial for this position.
✨Be Ready to Discuss Trends and Innovations
Stay updated on the latest digital marketing trends and AI opportunities. Be prepared to share your thoughts on how these could impact the company's growth strategy. This shows your passion for the industry and your proactive approach to staying ahead of the curve.
