At a Glance
- Tasks: Coordinate and deliver exciting marketing events across Europe while generating qualified leads.
- Company: Join a dynamic tech company with a collaborative and innovative culture.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced environment with great potential for career advancement.
- Why this job: Make an impact by driving lead generation and creating memorable events.
- Qualifications: Degree in Business, Marketing, or related field; experience in events or lead generation preferred.
The predicted salary is between 35000 - 45000 £ per year.
European Marketing Events + Lead Gen Executive
Role overview
- Coordinating and delivering high-impact marketing events across Hammers European offices. Manage European series of webinars.
- Running events, campaigns and lead generation activity that create qualified pipeline for sales and commercial teams.
- Working closely with vendors, sales, digital and local office stakeholders to plan, execute and report on activity across multiple markets.
Responsibilities
- Events and lead generation
- Plan and coordinate the European events calendar across offices, including briefings, roadshows, webinars, customer days, vendor activities and third-party events.
- Manage the event lifecycle from concept, planning and logistics through to delivery, follow-up and reporting.
- Build lead generation activity that supports business priorities and drives qualified leads into the business.
- Work with Sales and Commercial teams to understand target audiences, propositions and pipeline needs by region.
- Coordinate event invitations, landing pages, email activity, social promotion and follow-up workflows with Digital and Studio teams.
- Ensure leads are captured accurately, tracked and handed to Sales with clear ownership and follow-up actions.
- Monitor event ROI, attendance, lead quality and pipeline influence, using insight to improve future activity.
- Stakeholder, vendor and budget coordination
- Build strong relationships with European office teams, vendors and internal stakeholders to align activity with regional objectives.
- Support partner-funded plans and ensure activity is delivered within agreed budgets and timelines.
- Coordinate suppliers, venues, agencies, speakers, merchandise and event materials.
- Maintain accurate project plans, budgets, purchase orders, invoicing and post-event reporting.
- DCC
- Demonstrate a strong awareness of and commitment to Ethics & Compliance and the DCC Group Code of Conduct.
Skills required
- Background/experience
- Bachelor’s Degree (Business, Marketing, Events or related studies) or equivalent.
- Marketing, events or lead generation experience, preferably within IT Channel, B2B technology, distribution or agency environment.
- Proven experience coordinating events or campaigns from brief through to reporting.
- Experience working with sales teams to generate, capture and follow up leads.
- Experience managing suppliers, deadlines and budget tracking.
- Excellent organisation and project management skills.
- Strong communication and relationship building skills across different teams and countries.
- Confident coordinating multiple events and lead generation activities at the same time.
- Good understanding of event logistics, registration, attendee management and post-event follow-up.
- Ability to use CRM, marketing automation and reporting tools to manage leads and measure performance.
- Strong attention to detail and accurate budget/admin management.
- Ability to adapt to changing priorities and deliver in a fast-paced, results-oriented environment.
- Drives results.
- Ensures accountability.
- Instils trust.
- Manages complexity.
- Plans and aligns.
- Required mindsets and behaviours
- Self-starter and driven to deliver measurable outcomes.
- Collaborative and comfortable working across European teams.
- Curious and proactive in identifying new ways to generate leads.
- Highly organised with a strong ownership mindset.
- Commercially minded and focused on activity that supports pipeline.
- Event plans and logistics within agreed budget and parameters.
- Lead generation activity coordination and delivery timelines.
- Supplier, venue and agency recommendations and day-to-day management.
- Event registration, communications and follow-up process.
- Escalation of budget, compliance or delivery risks.
- Reporting to: Head of Marketing / Marketing Manager.
- Direct reports: 0.
- Cross department: Studio, Digital, Finance, Sales, Commercial, PR & Media, Web, European Office teams and Vendor Marketing.
- Location
- Office: Basingstoke, home based or based at a European Hammer office as agreed.
- Travel required to European offices, events, customer/vendor meetings and project locations.
- Accountability metrics
- Event registration, attendance and engagement targets.
- Qualified leads generated and lead follow-up SLAs.
- Event/campaign performance and ROI.
- Pipeline influenced / GP contribution where measurable.
- #J-18808-Ljbffr
European Marketing Events & Lead Gen Executive in Basingstoke employer: Hammer Distribution
As a European Marketing Events & Lead Gen Executive, you will thrive in a dynamic and collaborative work culture that values innovation and teamwork. Our Basingstoke office offers a supportive environment with ample opportunities for professional growth, allowing you to develop your skills while coordinating impactful marketing events across Europe. Join us to be part of a company that prioritises employee development and fosters strong relationships across diverse teams, ensuring your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land European Marketing Events & Lead Gen Executive in Basingstoke
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hammer Distribution and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hammer Distribution are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hammer Distribution on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hammer Distribution. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace European Marketing Events & Lead Gen Executive in Basingstoke
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hammer Distribution. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hammer Distribution:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hammer Distribution’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hammer Distribution
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hammer Distribution will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hammer Distribution, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
