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For Companies At a Glance
- Tasks: Manage key grocery retail accounts and drive new business development.
- Company: Join a dynamic FMCG company focused on growth and innovation.
- Benefits: Enjoy fully remote work, competitive salary, and occasional travel perks.
- Why this job: Be part of a vibrant team making a real impact in the FMCG sector.
- Qualifications: Proven experience in account management and strong commercial acumen required.
- Other info: Opportunity for career growth and direct reporting to the Managing Director.
The predicted salary is between 48000 - 72000 £ per year.
Job Title: Senior National Account Manager / National Account Manager – FMCG
Salary: £45,000.00 to £55,000.00 + commission
Location: Home based with regular travel to key customers
Reporting to: Managing Director / Board
The Business
A fast-growing FMCG business operating within the vegan and plant-based sector, offering a full sales, marketing and distribution service across owned brands and exclusive UK distribution partnerships. The business operates across multiple high-growth categories including health, confectionery, drinks, supplements and gifting, supplying major UK retailers and online platforms.
This is a senior, commercially focused role with real autonomy and board-level exposure.
The Role
We are seeking an experienced and commercially driven Senior National Account Manager / National Account Manager to take full ownership of key national retail accounts while also driving new business growth. This role combines strategic account management, commercial negotiation, P&L ownership and involvement in new product development.
Key Responsibilities
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Full ownership and development of major national retail accounts across grocery, specialist retail and online channels
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Build and execute strategic account plans to deliver agreed sales targets, margin and long-term growth
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Proactively identify and secure new national accounts and distribution opportunities
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Lead commercial negotiations including pricing, promotions, JBPs and contractual terms, with profitability at the forefront
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Full responsibility for customer-level P&Ls, delivering signed-off sales budgets and margin targets
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Monitor and analyse sales performance, market trends and competitor activity to identify risks and opportunities
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Deliver clear monthly reporting to the board including performance updates, forecasts and market insight
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Play a key role in annual sales budgeting and promotional planning, securing board sign-off
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Conduct gap analysis across existing accounts to unlock incremental growth
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Contribute to NPD discussions, product ranging and launch strategies
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Work closely with internal teams to ensure smooth execution and high levels of customer satisfaction
About You
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Proven experience as a National Account Manager or Senior National Account Manager within FMCG
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Track record managing major UK retail accounts
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Strong commercial capability with hands-on ownership of customer profitability and P&Ls
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Confident negotiator with experience balancing growth and margin
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Comfortable operating at board level and presenting commercial plans
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Highly organised, analytical and commercially minded
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Self-motivated and effective in a largely remote working environment
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Confident using CRM systems and Microsoft tools, with openness to AI-driven productivity (eg Microsoft Copilot)
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Willing to travel to customers as required
What\’s on Offer
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Salary of £45,000.00 to £55,000.00 plus commission
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Largely home-based role with flexibility and autonomy
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High-impact role with genuine influence on commercial strategy
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Exposure to high-growth FMCG and plant-based categories
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Supportive, collaborative and entrepreneurial culture
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Strong scope for long-term development as the business grows
National Account Manager - FMCG employer: Hamilton Woods
Contact Detail:
Hamilton Woods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - FMCG
✨Tip Number 1
Research the FMCG sector thoroughly. Understand current trends, key players, and challenges within the industry. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the FMCG field. Attend industry events or join relevant online forums to connect with others. Building relationships can lead to valuable insights and potential referrals for the National Account Manager position.
✨Tip Number 3
Prepare specific examples of your past successes in managing accounts and driving sales growth. Be ready to discuss how you've developed strategies that led to increased revenue, as this will showcase your capability to handle key grocery retail accounts.
✨Tip Number 4
Familiarise yourself with the company’s values and mission. Tailor your discussions to align with their goals, showing that you are not just a fit for the role but also for the company culture. This can set you apart from other candidates.
We think you need these skills to ace National Account Manager - FMCG
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management, particularly within the FMCG sector. Use specific examples of how you've successfully managed key accounts and driven business growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the grocery retail landscape. Mention your strategic approach to account management and how you can contribute to the company's goals.
Highlight Key Achievements: In both your CV and cover letter, emphasise quantifiable achievements such as revenue growth, successful negotiations, or new business development initiatives you've led in previous roles.
Showcase Soft Skills: As a National Account Manager, strong communication and relationship-building skills are crucial. Make sure to illustrate these qualities through examples in your application, demonstrating how you've effectively collaborated with clients and internal teams.
How to prepare for a job interview at Hamilton Woods
✨Know Your Accounts
Before the interview, research the key grocery retail accounts you will be managing. Understand their business models, challenges, and recent news. This will show your potential employer that you are proactive and genuinely interested in the role.
✨Demonstrate Commercial Acumen
Be prepared to discuss your previous experiences in managing accounts and driving sales growth. Use specific examples to illustrate how you've successfully developed strategies that increased revenue or improved client relationships.
✨Showcase Your Communication Skills
As a National Account Manager, strong communication is crucial. Practice articulating your thoughts clearly and confidently. Be ready to explain how you would handle difficult conversations with clients or internal stakeholders.
✨Prepare Questions for Them
At the end of the interview, have insightful questions ready to ask about the company's goals, culture, and expectations for the role. This not only shows your interest but also helps you determine if the company is the right fit for you.
