Senior Marketing Executive

We have an exciting opportunity for a passionate and knowledgeable Marketing Executive to join our incredible marketing team. Our homes are known for their exceptional standards, homely atmosphere, and commitment to residents' wellbeing. As we continue to grow, we're looking for a passionate and creative Senior Marketing Executive to help us tell our story, engage with our audiences, and support our homes in achieving their marketing goals.

We're looking for an experienced, hands-on Senior Marketing Executive to join our established Sales and Marketing team. Reporting to the Group Head of Marketing, you'll help bring our brand to life across print, digital and social - producing eye-catching materials, keeping our homes visible online, and working side by side with Home Managers to deliver our marketing strategy on the ground. This role will be hybrid with travel to our offices in Luton up to 2 days a week and will require regular travel to our sites as and when needed.

We offer our colleagues:

• Competitive annual salary.
• 25 days annual leave.
• Access high street discounts and money saving tips via our mobile friendly benefits platform.
• Workplace pension.
• Free onsite parking at our offices in Luton.
• Employee Assistance Service.
• Opportunities to learn more and move up in your career.
• Refer a Friend Bonus - up to £750 per referral.

What you'll be doing:

At Hamberley, we believe that our residents deserve something 'Extra Special, Every Day'. Some of the things you'll do in the role include:

• Work with Home Managers and operations teams to shape and roll out local marketing strategies for each home.
• Help manage the marketing budget, staying within budget while making every pound work hard.
• Review campaign and advertising analytics each month, reporting to the Group Head of Marketing and implementing improvements following reviews with care home teams.
• Design advertisements for print and digital publications.
• Create business cards, brochures, welcome packs, leaflets and forms that reflect our premium brand.
• Organise and support photo and video shoots within our homes to build a strong library of on-brand content.
• Help manage social media across our homes, keeping posts regular, on-brand and engaging, and overseeing content produced by home teams.
• Assist in keeping multiple online profiles for each home accurate and up to date for maximum visibility.
• Support SEO and Google performance through analysis and regular reporting.
• Work with Home Managers to grow review scores across multiple channels.

The successful applicant will have:

Essential

• Proven experience in a marketing role, ideally spanning both design and digital.
• Experience marketing within care, healthcare, hospitality or another premium, service-led sector.
• Strong design skills, with hands-on experience creating print and digital materials (e.g. Adobe Creative Suite, Canva or similar).
• Confident with social media management across platforms such as Facebook, Instagram and LinkedIn.
• Working knowledge of SEO, Google Analytics and campaign reporting.
• Excellent copywriting, proofreading and attention to detail, with a strong sense of brand.
• Excellent organisational and time-management skills, with the ability to juggle multiple projects and deadlines.
• A collaborative, proactive team player, comfortable working with colleagues across homes and head office.

Desirable

• Familiarity with photography, videography or content production.
• Confident using AI tools to work faster and smarter.
• Experience with marketing automation and CRM tools.
• Creative, proactive and energised by digital innovation.

If this sounds like you and you're looking for a fulfilling role that makes a genuine impact in the lives of others, this rewarding career is for you.