At a Glance
- Tasks: Shape and roll out local marketing strategies while managing budgets and creating engaging content.
- Company: Join Hamberley, a values-driven care organisation committed to exceptional standards.
- Benefits: Enjoy competitive salary, 25 days leave, high street discounts, and career growth opportunities.
- Other info: Hybrid role with travel to Luton offices and care homes, fostering collaboration and innovation.
- Why this job: Make a genuine impact in residents' lives while showcasing your creativity and marketing skills.
- Qualifications: Proven marketing experience with strong design skills and social media management expertise.
We have an exciting opportunity for a passionate and knowledgeable Marketing Executive to join our incredible marketing team. Our homes are known for their exceptional standards, homely atmosphere, and commitment to residents' wellbeing. As we continue to grow, we're looking for a passionate and creative Senior Marketing Executive to help us tell our story, engage with our audiences, and support our homes in achieving their marketing goals.
We're looking for an experienced, hands-on Senior Marketing Executive to join our established Sales and Marketing team. Reporting to the Group Head of Marketing, you'll help bring our brand to life across print, digital and social - producing eye-catching materials, keeping our homes visible online, and working side by side with Home Managers to deliver our marketing strategy on the ground.
This role will be hybrid with travel to our offices in Luton up to 2 days a week and will require regular travel to our sites as and when needed.
We offer our colleagues:
- Competitive annual salary.
- 25 days annual leave.
- Access high street discounts and money saving tips via our mobile friendly benefits platform.
- Workplace pension.
- Free onsite parking at our offices in Luton.
- Employee Assistance Service.
- Opportunities to learn more and move up in your career.
- Refer a Friend Bonus - up to £750 per referral.
Be part of a growing, values-driven care organisation.
What you'll be doing:
At Hamberley, we believe that our residents deserve something 'Extra Special, Every Day'. Some of the things you'll do in the role include:
- Work with Home Managers and operations teams to shape and roll out local marketing strategies for each home.
- Help manage the marketing budget, staying within budget while making every pound work hard.
- Review campaign and advertising analytics each month, reporting to the Group Head of Marketing and implementing improvements following reviews with care home teams.
- Design advertisements for print and digital publications.
- Create business cards, brochures, welcome packs, leaflets and forms that reflect our premium brand.
- Organise and support photo and video shoots within our homes to build a strong library of on-brand content.
- Help manage social media across our homes, keeping posts regular, on-brand and engaging, and overseeing content produced by home teams.
- Assist in keeping multiple online profiles for each home accurate and up to date for maximum visibility.
- Support SEO and Google performance through analysis and regular reporting.
- Work with Home Managers to grow review scores across multiple channels.
The successful applicant will have:
Essential:
- Proven experience in a marketing role, ideally spanning both design and digital.
- Experience marketing within care, healthcare, hospitality or another premium, service-led sector.
- Strong design skills, with hands-on experience creating print and digital materials (e.g. Adobe Creative Suite, Canva or similar).
- Confident with social media management across platforms such as Facebook, Instagram and LinkedIn.
- Working knowledge of SEO, Google Analytics and campaign reporting.
- Excellent copywriting, proofreading and attention to detail, with a strong sense of brand.
- Excellent organisational and time-management skills, with the ability to juggle multiple projects and deadlines.
- A collaborative, proactive team player, comfortable working with colleagues across homes and head office.
Desirable:
- Familiarity with photography, videography or content production.
- Confident using AI tools to work faster and smarter.
- Experience with marketing automation and CRM tools.
- Creative, proactive and energised by digital innovation.
If this sounds like you and you're looking for a fulfilling role that makes a genuine impact in the lives of others, this rewarding career is for you.
Due to the high level of interest we anticipate for this role, we may close this advert earlier than the stated closing date to manage applications effectively. If you're interested in joining us at Hamberley, we encourage you to apply as soon as possible.
At Hamberley Care Homes, we believe in the importance of what we do and why we do it. Creative and empowered, our people see every day as an opportunity for growth and development. We make ideas happen. Together we can achieve anything. Be part of something special. Be part of Hamberley.
Senior Marketing Executive in Luton employer: Hamberley Care Management Limited
Hamberley Care Management Limited is an excellent employer, offering a dynamic work culture that values creativity and innovation in the digital marketing space. With a strong commitment to employee growth, you will have access to professional development opportunities while making a meaningful impact in the care sector. Located in a supportive environment, this role not only allows for hybrid working but also fosters collaboration and engagement with diverse audiences, making it a rewarding place to advance your career.
Contact Details:
Hamberley Care Management Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Luton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hamberley Care Management Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hamberley Care Management Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hamberley Care Management Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hamberley Care Management Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in Luton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hamberley Care Management Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hamberley Care Management Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hamberley Care Management Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hamberley Care Management Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hamberley Care Management Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hamberley Care Management Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
