Influencer Account Director (3m contract)

You are an Influencer Marketing specialist with a minimum of 5 years experience working across a mix of consumer brands. This is a 3 month FTC.

We are looking to hire an Influencer Account Director to join our Influencer team. This senior level position will be tasked with leading client relationships, identifying commercial opportunities and managing the overall strategy and planning for dedicated influencer marketing campaigns. Our perfect candidate is someone that thrives in a fast-paced environment, who is a natural born leader and has experience developing strategic influencer campaigns across consumer brands.

RESPONSIBILITIES:

• Influencer Campaign Development and Results Management
  • Take a leading role in creative influencer campaign development.
  • Ensure that strategies and content are channel appropriate and aligned to client’s communications and business objectives.
  • Collaborate with wider T&P/WPP colleagues to align cross-channel expert thinking and capabilities.
  • Lead on the establishment of campaign KPI’s and be responsible for generating and delivering results that deliver success.
  • Oversee the monitoring and reporting of influencer campaign activity.
  • Develop direction of teams influencer approaches – sharing contacts, knowledge and expertise.
  • Keep abreast of influencer and social industry trends to build your skills and knowledge base so that your work is powered by the latest thinking.
• Team Management
  • Monitor and manage team time to reduce over-servicing.
  • Ensure your team meets client campaign plan and budget objectives through good planning, project management, problem anticipation and solution development, and resourcefulness in reallocation of tasks, staff and budget.
  • Work with your senior team to manage account workflows effectively through performance management.
  • Manage upwards effectively, ensuring you are providing support and counsel to your manager as required.
  • Escalate appropriate decisions and problems to your manager and if necessary senior agency management quickly with suggestions on resolutions.
  • Ensure each team member is a full performer, providing on the ground coaching and direction.
  • Lead/hold motivational weekly team meetings, ensuring that your team have a positive and can do attitude.
  • Work collaboratively with other teams and divisions within the agency to ensure that best-in-class ideas are developed.
  • Create a strong support system amongst your team, ensuring all team members feel motivated, valued and involved.
  • Identify strong talent within your team and work closely with them to manage their development.
  • Support with recruitment for your team, conducting interviews and helping to source the best possible candidate for the role.
• Leadership Development
  • Maintain a high level of effective team and senior management communication through meetings and one-on-one contact.
  • Motivate team members to achieve high productivity levels through constructive feedback, appropriate praise and recognition.
  • Demonstrate good judgement and decision-making, and a common sense, solution-focussed approach to challenges.
  • Make high quality recommendations regarding hiring, promotions, and account assignments.
  • Ensure your team are fully aware of client account strategy, tactics and performance standards.
  • Come up with proactive opportunities for both clients and the agency to showcase work, skills, etc.
• Client Management
  • Achieve account plan and budget through disciplined follow-up, using early problem detection and resolution.
  • Draft influencer strategies for forthcoming year - producing optimal plans by analysis and solid understanding of client’s business and marketplace.
  • Provide regular concise, clear communication of programme/project progress to client.
  • Be a focal point for assurance of team and client satisfaction.
  • Ensure written materials from your team are of a consistently high quality.
  • Realistically manage client expectations of results within budget constraints.
  • Deliver consistently high levels of client satisfaction by great responsiveness to client requests.
  • Provide client with total accessibility, both to you personally and to appropriate resources.
  • Maintain hands-on implementation of all approved activity across the account.
• Financial Results
  • Expand Halpern budget by identifying and seizing opportunities to address additional client business issues.
  • Oversee all client billing schedule and budgets.
  • Effectively seek out and convert new business leads.
  • Identify new business opportunities through cultivating relationships within your sector.
  • Accurately forecast future client revenue stream for assigned programmes/projects.