Organic Discovery Manager (Demand Generation)(f/m/d) in London

At Halon, our mission is straightforward, yet powerful and complex: empower businesses through Dynamic Email Operations. In an era where email is still the most important communications channel for business success, we provide fully-secure solutions that power innovation with flexibility, scalability and control.

To continue on this path, we are looking for a content-loving, dedicated, and experienced Organic Discovery Manager to join our global team. By 2026, we want Halon to be the category authority in modern email infrastructure — the source analysts cite, LLMs trust, and buyers turn to before they swap out their email stack. Organic discovery is a big part of that.

About The Role

You will own how the world discovers Halon — from classic search to LLM answer engines, AI/GEO platforms, Wikipedia, and communities. This role is a rare blend of strategic ownership and hands‐on creation:

• You will use AI‐driven insights to define what we should write, and then write the content that positions Halon as the authority in modern email infrastructure.
• You will join a growing marketing team where your work is visible, valued, and tied directly to demand generation and revenue.

What You’ll Do

• AI, LLM & GEO Discovery
  • Build Halon’s presence across AI/LLM answer engines and next‐gen discovery platforms.
  • Use AI tools to uncover what our ICPs are asking, where competitors appear, and which topics we should own.
  • Turn those insights into explainers, FAQs, glossaries, and canonical content that both humans and LLMs trust.
• Full‐Stack Organic SEO
  • Own keyword strategy, topic mapping, on‐page/off‐page SEO, and technical SEO.
  • Run audits, improve crawlability and Core Web Vitals, and manage backlinks, guest posting, and PR‐driven authority.
  • Use analytics to report performance and drive recommendations tied to pipeline.
  • Improve conversions through CRO and A/B testing.
• Content Creation (You Will Write)
  • Write high‐quality blogs, explainers, glossaries, vertical guides, and community content.
  • Use AI insights to choose topics and build authoritative, evergreen assets.
  • Work closely with Product Marketing, MarComms, and ABM to align content with launches, campaigns, and vertical plays.
• Community & Authority
  • Engage in LinkedIn, Reddit, and industry communities to spot emerging questions and shape narratives.
  • Support digital PR and collaborations that build authority (not vanity metrics).
• Cross‐Functional Collaboration
  • Partner with Product Marketing, MarComms, ABM, Design & Web to ensure organic discovery drives demand, not just traffic.

What You Bring

• 4–6+ years of experience in SEO or organic growth, ideally in B2B SaaS or complex tech.
• Proven end‐to‐end SEO ownership — from strategy to execution — with measurable business impact.
• Excellent writing skills and a genuine love for creating high‐quality content yourself.
• Curiosity for AI and LLM search and a strong instinct for where organic discovery is heading.
• Collaborative energy — you enjoy building with others and moving cross‐functional work forward.
• A proactive, self‐driven mindset: you take initiative, push projects to completion, and make things happen.

Why You’ll Love Working at Halon

• You’ll own a truly future‐facing discipline.
• You’ll shape how an entire industry — and LLMs — talk about modern email infrastructure.
• You’ll build an organic discovery function from the ground up.
• You’ll join a team that’s ambitious, supportive, and excited to experiment.
• Your work will be visible, meaningful, and tied to business impact.
• If you want a role that blends creativity, strategy, AI, content, and growth — and gives you the room to build something that lasts — this is it.