At a Glance
- Tasks: Drive commercial growth through innovative marketing strategies and multi-channel outreach.
- Company: FFE, a life-saving company with a creative and collaborative culture.
- Benefits: 25 days annual leave, bonus scheme, health insurance, and pension plan.
- Other info: Great career growth opportunities with enthusiastic over-achievers.
- Why this job: Join a passionate team making a real impact while enjoying a dynamic work environment.
- Qualifications: Experience in B2B demand generation and strong commercial mindset required.
The predicted salary is between 50000 - 65000 € per year.
Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirit and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations.
Duties and Responsibilities:
- Own the commercial growth plan across outreach, demand generation, win-back, and channel, with clear quarterly targets for pipeline and revenue.
- Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers.
- Design and run multi-channel outreach programmes with Sales, including messaging, cadences, and conversion goals.
- Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation.
- Own win-back and reactivation strategy for lost and lapsed accounts in coordination with Sales.
- Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co-marketing activity.
- Define measurement and attribution, report on marketing-sourced and influenced pipeline, conversion, ROI, and velocity.
- Improve lead management processes with Sales, including SLAs, scoring, routing, follow-up speed, and feedback loops.
- Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross-functional delivery with Product, Sales, and Customer Success.
Skills and Experience:
- Commercial mindset with pipeline and revenue ownership, Essential.
- Proven ownership of marketing sourced and influenced pipeline, SQLs, opportunities, and revenue targets.
- Go-to-market planning and prioritisation, Essential.
- Experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact.
- B2B demand generation execution, Essential.
- Strong background delivering multi-channel campaigns across digital, events, webinars, partners, and website journeys.
- Sales and outbound alignment, Essential.
- Experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes.
- Voice of Customer and win-loss insight, Essential.
- Ability to run interviews and analysis and convert insight into messaging, objections handling, and content.
- Positioning and messaging development, Essential.
- Proven ability to turn product value into clear propositions and differentiation by segment or market.
- Funnel analytics, attribution, and reporting, Essential.
- Strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue.
- CRM and marketing operations literacy, Essential.
- Hands-on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality.
- Channel, partner, and win-back experience, Desired.
- Experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts.
FFE Benefits include: 25 days Annual Leave, Company bonus Scheme, Halma Pension plan, BUPA health insurance, Simply Health cash plan, EAP.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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Commercial Growth Marketing Manager in Hitchin employer: Halma
At FFE, we pride ourselves on fostering a vibrant work culture where creativity and innovation thrive. Our employees enjoy a supportive environment that not only values their contributions but also offers comprehensive benefits such as 25 days of annual leave, a company bonus scheme, and health insurance options. With a strong focus on personal and professional growth, team members can see the direct impact of their efforts in saving lives, making this an exceptional place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Growth Marketing Manager in Hitchin
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how you can contribute to their mission, especially in areas like growth marketing and customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to make an impact.
We think you need these skills to ace Commercial Growth Marketing Manager in Hitchin
Some tips for your application 🫡
Show Your Creative Side:We love creativity here at StudySmarter, so don’t hold back! Use your application to showcase innovative ideas and how you can contribute to our commercial growth. Think outside the box!
Tailor Your Application:Make sure to align your experience with the job description. Highlight your skills in demand generation and pipeline management, and show us how you’ve made an impact in previous roles. We want to see the real you!
Be Data-Driven:Since we’re all about metrics, include specific examples of how you’ve used data to drive decisions in your past roles. Whether it’s conversion rates or campaign performance, we want to know how you measure success!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Halma
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples of your past successes in pipeline growth and revenue generation. Companies like FFE want to see how you've directly impacted results, so be ready to discuss your achievements in detail.
✨Understand the Customer
Dive deep into the ideal customer profile and segmentation model relevant to the role. Be prepared to discuss how you would align personas to use cases and buying triggers, showcasing your understanding of the market and customer needs.
✨Showcase Multi-Channel Expertise
Since the role involves designing multi-channel outreach programmes, come armed with examples of campaigns you've run across various channels. Highlight your experience with digital marketing, events, and webinars, and how these have driven demand generation.
✨Be Ready for Collaboration
FFE values teamwork, so be prepared to discuss how you've worked with sales teams in the past. Share examples of how you've supported SDRs with messaging and cadences, and how you’ve collaborated on win-back strategies for lost accounts.
