At a Glance
- Tasks: Lead strategic marketing initiatives and develop compelling value propositions for diverse markets.
- Company: Join a passionate team at a leading industrial manufacturing company.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Dynamic role with opportunities for creativity and cross-functional collaboration.
- Why this job: Make a real impact by shaping global marketing strategies and driving innovation.
- Qualifications: 5+ years in marketing leadership with a strong understanding of B2B markets.
The predicted salary is between 60000 - 80000 £ per year.
It is fun to work in a company where people truly BELIEVE in what they are doing! We are committed to bringing passion and customer focus to the business.
Summary: This position will be responsible for developing strategic segmented market strategies for the following: One Year Plan, Three Year Strategy, Product Portfolio Management (PPM), Market and product sales promotions among others. It will also be responsible for defining Marketing KPI’s to develop market beating compelling Value Propositions that support the sales team in delivering the 3-year strategic targets as well as the one-year sales and profit plan. This position will support the sourcing and selection of the resources necessary to execute the targeted and segmented marketing activities. Support may be required in Marketing Communications as needed. This position will report to the Global Head of Marketing.
In addition to the outlined responsibilities, all employees are expected to consistently uphold and embody our company's core values and behaviours in their daily work, fostering a culture of integrity, collaboration, and excellence.
Key Job Responsibilities:
- Strategic Leadership & Planning: Support the development and execution of a comprehensive global marketing strategy aligned with OsecoElfab’s growth objectives, product roadmap, and commercial priorities. Along with the Global Head of Marketing and sales team create annual marketing planning and budgeting ensuring measurable ROI across all initiatives. Strengthen OsecoElfab’s global brand positioning, messaging architecture, and competitive differentiation by product and market. Along with the Global Head of Marketing and sales team steer selection of new segments or geographies which OsecoElfab should pursue. Recommending positioning, routes to market, partnership vs organic plays, and value themes that change how the business competes.
- Product & Segment Marketing: Partner with Sales Management to define product value propositions, launch plans, and go-to-market strategies for new and existing solutions. Build segment-specific marketing programs for chemical processing, oil & gas, pharmaceutical, food & beverage, energy transition, and OEM markets. Oversee and/or create technical collateral, application guides, case studies, white papers, and training materials that reflect OsecoElfab’s engineering depth.
- Marketing Communications: Support, collaborate, and occasionally lead marketing communications initiatives as required, ensuring alignment with overall marketing strategy and brand standards. Support the development and execution of global demand generation, digital marketing, brand positioning, corporate communications, PR, thought leadership, and trade shows, technical conferences, and customer events.
- Team Leadership & Collaboration: Foster strong cross‐functional alignment with Sales, Marketing Communications, Engineering, Operations, Supply Chain, and Customer Service. Champion a culture of creativity, accountability, and continuous improvement.
This job description provides a comprehensive overview of the main responsibilities expected in this role. However, it is not an all-encompassing list and may be updated in the future to reflect changing role requirements and business needs.
Knowledge, Skills and Abilities:
- Strategic thinker with the ability to identify innovation opportunities and drive understanding of customer needs.
- Ability to apply detailed customer probing techniques to accurately reflect customer-specific application needs.
- Thorough understanding of Strategic planning, Market Analysis, Brand, Marcom, Digital, Campaign, Value Proposition, and Marketing Funnel management.
- Experienced in managing development projects, including Project requirements and overall Project Management & administration tasks.
- Data‐driven decision making.
- Strong communication and storytelling.
- Customer‐centric mindset.
- Global collaboration and cultural awareness.
- Effective presentation and article writing skills.
- Excellent verbal and written communication skills for effective customer communication.
- In-depth understanding of applicable Industry Codes & Standards.
- Lean Manufacturing background.
- Above-average skills in Microsoft Office Outlook, Microsoft Office Excel, Microsoft Office Word, and Microsoft Office PowerPoint.
Education and Qualifications:
- Bachelor’s degree in Marketing, Business, Engineering, or related field.
- 5+ years of progressive marketing leadership experience, preferably in industrial manufacturing, engineered products, or safety‐critical solutions.
- Proven success executing global marketing strategy, product marketing, and demand generation.
- Strong understanding of technical B2B markets and complex buying cycles.
Preferred:
- Master’s degree (MBA or related).
- Experience in pressure relief devices, process safety, industrial equipment, or adjacent engineered‐to‐order markets.
- Familiarity with CRM/marketing automation platforms (e.g. Salesforce).
- Experience integrating marketing across multi‐site or post‐merger organizations.
Senior Marketing Manager employer: Halma plc
At OsecoElfab, we pride ourselves on fostering a dynamic and inclusive work environment where innovation thrives and employees are empowered to make a meaningful impact. Located in North Shields, our company offers competitive benefits, a strong commitment to employee development, and a culture that values integrity and collaboration, making it an ideal place for passionate professionals seeking to advance their careers in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Halma plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Halma plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Halma plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Halma plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Halma plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Halma plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Halma plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Halma plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Halma plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Halma plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.