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For Companies At a Glance
- Tasks: Lead innovative marketing strategies for cutting-edge radar technology in automation.
- Company: Join an award-winning innovator in radar solutions, part of a global life-saving tech group.
- Benefits: Enjoy flexible working, extra holidays, gym discounts, and a range of employee perks.
- Why this job: Be part of a dynamic team shaping the future of automation with impactful marketing.
- Qualifications: Technical marketing experience in B2B is preferred; strong narrative skills are essential.
- Other info: Open to entry-level candidates; a collaborative culture that values excellence and progression.
The predicted salary is between 36000 - 60000 £ per year.
We are currently recruiting for a Segment Marketing Manager who thrives on innovation, collaboration, and the challenge of bringing cutting-edge radar technology to market to achieve sustainable growth. You will join our high-energy team driving automation and robotics innovation by shaping strategies in a fast-evolving industry alongside industry leaders.
A Bit About Us
We are a top-notch innovator and award-winning designer of radar solutions used in the commercial sector. Our ground breaking technology is utilised by clients all over the world. All our cutting-edge solutions are designed and developed by our in-house R&D teams. Our parent company Halma plc is a global group of life-saving technology companies. Our collaboration ensures we can continue to deliver the most advanced safety and security solutions in the market solidifying our mantra of ‘Safety is everything’.
Locations: We have 2 work locations in South Oxfordshire – One at our Grove facility which is located in a new building on the recently developed Grove Business Park, and one in Ardington less than 10 minutes away within an easy commute from areas of Reading, Swindon, Newbury and Oxford.
In this role you will deliver high-impact marketing strategies that position Navtech Radar as the gold standard of radar sensor for mission critical automation, driving market awareness, demand generation, and revenue growth.
Key Responsibilities
- Develop clear value propositions that align with audience needs and industry challenges
- Support regional market strategies to drive geographic growth and expansion in our focus markets
- Design and implement multi-channel campaigns in collaboration with partners, agencies, media and the core marketing team
- Create a seamless customer journey by integrating digital, content, and field marketing strategies
- Translate technical insights from application engineers into engaging, accessible content
- Reinforce Navtech Radar as a thought leader through insightful articles, case studies, and industry reports
Skills And Knowledge
- Technical marketing experience in a B2B environment - desirable
- Ability to simplify complex technical concepts into compelling narratives
- Willing to use technology to trial, test and iterate through approaches
- Hands on experience in campaign management, lead generation and sales enablement
- 'Roll your sleeves up' attitude
What’s in it for you?
We have a wide range of benefits to suit you. These include:
- Flexible working with the option of working a 9-day fortnight - meaning you get every other Friday off work, in addition to 25 days annual leave
- Buy/sell holiday scheme
- Parental leave up to 14 weeks full pay
- Cycle to work scheme
- Electric vehicle car scheme
- Company shares scheme
- 5% employer pension contributions
- GP24 which gives you the option to have a phone/video consultation with a GP at a time and day that suits you
- YuLife app that rewards you for daily activities which you can redeem as vouchers, discounts or charity donations
- Gym discounts
- Referral scheme
- Employee Assistant Programme
Our Values
Our values are what make our company what it is. They are created by our teams, for our team.
- EXCELLENCE
- PROGRESSION
- COLLABORATION
- CUSTOMER
We are always looking for the right people so, even if you don’t feel that you tick every box, if you feel that the role and the company would be a good fit for you then please get in touch with us.
Segment Marketing Manager employer: Halma plc
Contact Detail:
Halma plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Segment Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in radar technology and automation. This will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in technical marketing. Attend industry events or webinars to connect with potential colleagues and gain insights into effective strategies that resonate with target audiences.
✨Tip Number 3
Prepare to discuss how you can simplify complex technical concepts into compelling narratives. Think of examples from your past experiences where you've successfully communicated intricate ideas to non-technical stakeholders.
✨Tip Number 4
Showcase your hands-on experience in campaign management by preparing case studies or examples of successful campaigns you've led. Be ready to discuss the strategies you employed and the results achieved, as this will demonstrate your capability to drive market awareness and demand generation.
We think you need these skills to ace Segment Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Segment Marketing Manager position. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your technical marketing experience, particularly in a B2B environment. Emphasise your ability to simplify complex concepts and your hands-on experience in campaign management.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific examples of how you've successfully developed marketing strategies or campaigns in the past, and how you can contribute to their mission of innovation and safety.
Showcase Your Knowledge: Demonstrate your understanding of the radar technology industry and the challenges it faces. Include insights or ideas on how you would approach market strategies and customer engagement to reinforce Navtech Radar as a thought leader.
How to prepare for a job interview at Halma plc
✨Understand the Technology
Familiarise yourself with radar technology and its applications in automation. Being able to discuss how this technology can solve industry challenges will demonstrate your technical marketing experience.
✨Showcase Your Campaign Management Skills
Prepare examples of successful multi-channel campaigns you've managed. Highlight your ability to generate leads and enable sales, as this is crucial for the Segment Marketing Manager role.
✨Emphasise Collaboration
This role requires working closely with various teams. Be ready to discuss past experiences where you collaborated effectively with partners, agencies, or internal teams to achieve marketing goals.
✨Simplify Complex Concepts
Practice explaining complex technical concepts in simple terms. This skill is essential for creating engaging content that resonates with diverse audiences, which is a key responsibility of the position.
