At a Glance
- Tasks: Drive commercial growth through innovative marketing strategies and multi-channel outreach.
- Company: Join FFE, a leading fire detection manufacturer saving lives globally.
- Benefits: Enjoy 25 days annual leave, company bonuses, health insurance, and a pension plan.
- Other info: Great career growth opportunities within a supportive team culture.
- Why this job: Make a real impact in a dynamic environment with enthusiastic over-achievers.
- Qualifications: Proven experience in B2B demand generation and pipeline management.
The predicted salary is between 50000 - 65000 £ per year.
Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirit and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations.
Duties and Responsibilities:- Own the commercial growth plan across outreach, demand generation, win-back, and channel, with clear quarterly targets for pipeline and revenue.
- Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers.
- Design and run multi-channel outreach programmes with Sales, including messaging, cadences, and conversion goals.
- Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation.
- Own win-back and reactivation strategy for lost and lapsed accounts in coordination with Sales.
- Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co-marketing activity.
- Define measurement and attribution, report on marketing-sourced and influenced pipeline, conversion, ROI, and velocity.
- Improve lead management processes with Sales, including SLAs, scoring, routing, follow-up speed, and feedback loops.
- Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross-functional delivery with Product, Sales, and Customer Success.
- Commercial mindset with pipeline and revenue ownership, Proven ownership of marketing sourced and influenced pipeline, SQLs, opportunities, and revenue targets.
- Go-to-market planning and prioritisation, Experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact.
- B2B demand generation execution, Strong background delivering multi-channel campaigns across digital, events, webinars, partners, and website journeys.
- Sales and outbound alignment, Experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes.
- Voice of Customer and win-loss insight, Ability to run interviews and analysis and convert insight into messaging, objections handling, and content.
- Positioning and messaging development, Proven ability to turn product value into clear propositions and differentiation by segment or market.
- Funnel analytics, attribution, and reporting, Strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue.
- CRM and marketing operations literacy, Hands-on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality.
- Channel, partner, and win-back experience, Experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts.
Commercial Growth Marketing Manager in London employer: Halma plc
At FFE, we pride ourselves on fostering a vibrant work culture that encourages creativity and innovation, allowing our employees to see the tangible impact of their contributions in saving lives. Located in Hitchin, our team enjoys a supportive environment with ample opportunities for professional growth, competitive benefits including a company bonus scheme and comprehensive health plans, and the chance to collaborate with enthusiastic colleagues who are passionate about making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at FFE. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff. Research FFE's products and their impact on saving lives. Show us you’re passionate about what we do!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with our commercial growth goals. We want to see how you can contribute to our success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Commercial Growth Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Commercial Growth Marketing Manager role. Highlight your relevant experience in B2B demand generation and pipeline ownership, as this will show us you understand what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use numbers and specific examples to demonstrate how you've driven growth or improved processes in previous roles. This will help us see the value you can bring to our team.
Be Authentic:Let your personality shine through in your application. We value creativity and innovation, so don’t be afraid to express your unique approach to marketing. This is your chance to stand out from the crowd!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Halma plc
✨Know Your Numbers
As a Commercial Growth Marketing Manager, you'll need to demonstrate your understanding of pipeline and revenue metrics. Brush up on your past achievements related to marketing-sourced pipeline and SQLs. Be ready to discuss specific figures and how your strategies directly impacted growth.
✨Master the Customer Profile
Familiarise yourself with the ideal customer profile and segmentation models. Prepare to explain how you’ve aligned personas to use cases in previous roles. This will show that you can effectively target and engage the right audience for FFE's products.
✨Showcase Multi-Channel Campaigns
Be prepared to discuss your experience with multi-channel outreach programmes. Highlight specific campaigns you've designed and run, focusing on messaging, cadences, and conversion goals. This will illustrate your ability to drive demand generation effectively.
✨Bring Insights to the Table
Demonstrate your ability to leverage Voice of Customer insights. Share examples of how you've refined positioning and messaging based on customer feedback. This will show that you can turn insights into actionable strategies that resonate with potential clients.
