At a Glance
- Tasks: Drive commercial growth through innovative marketing strategies and multi-channel outreach.
- Company: Join FFE, a leading fire detection manufacturer saving lives globally.
- Benefits: Enjoy 25 days annual leave, company bonuses, health insurance, and a pension plan.
- Other info: Great career growth opportunities in a supportive and creative team.
- Why this job: Make a real impact in a dynamic environment with enthusiastic over-achievers.
- Qualifications: Proven experience in B2B demand generation and pipeline management.
The predicted salary is between 50000 - 65000 £ per year.
Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirit and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations.
Duties and Responsibilities:- Own the commercial growth plan across outreach, demand generation, win-back, and channel, with clear quarterly targets for pipeline and revenue.
- Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers.
- Design and run multi-channel outreach programmes with Sales, including messaging, cadences, and conversion goals.
- Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation.
- Own win-back and reactivation strategy for lost and lapsed accounts in coordination with Sales.
- Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co-marketing activity.
- Define measurement and attribution, report on marketing-sourced and influenced pipeline, conversion, ROI, and velocity.
- Improve lead management processes with Sales, including SLAs, scoring, routing, follow-up speed, and feedback loops.
- Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross-functional delivery with Product, Sales, and Customer Success.
- Commercial mindset with pipeline and revenue ownership, Essential.
- Proven ownership of marketing sourced and influenced pipeline, SQLs, opportunities, and revenue targets.
- Go-to-market planning and prioritisation, Essential.
- Experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact.
- B2B demand generation execution, Essential.
- Strong background delivering multi-channel campaigns across digital, events, webinars, partners, and website journeys.
- Sales and outbound alignment, Essential.
- Experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes.
- Voice of Customer and win-loss insight, Essential.
- Ability to run interviews and analysis and convert insight into messaging, objections handling, and content.
- Positioning and messaging development, Essential.
- Proven ability to turn product value into clear propositions and differentiation by segment or market.
- Funnel analytics, attribution, and reporting, Essential.
- Strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue.
- CRM and marketing operations literacy, Essential.
- Hands-on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality.
- Channel, partner, and win-back experience, Desired.
- Experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts.
Commercial Growth Marketing Manager employer: Halma plc
At FFE, we pride ourselves on fostering a dynamic and innovative work environment where creativity thrives. Our employees enjoy a strong team spirit and the satisfaction of knowing their contributions directly save lives, all while benefiting from generous perks such as 25 days of annual leave, a company bonus scheme, and comprehensive health insurance. Located in Hitchin, our commitment to employee growth and development ensures that you will have ample opportunities to advance your career in a supportive and rewarding atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those already working at FFE. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research FFE’s products and their impact on saving lives. Show us you’re passionate about what we do and how you can contribute.
✨Tip Number 3
Practice makes perfect! Run through common interview questions with a mate or in front of the mirror. The more comfortable you are, the better you’ll come across during the real deal.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot us a quick thank-you email. It shows you’re keen and keeps you fresh in our minds as we make decisions.
We think you need these skills to ace Commercial Growth Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Commercial Growth Marketing Manager role. Highlight your relevant experience in B2B demand generation and pipeline ownership, as this will show us you understand what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use numbers and specific examples to demonstrate how you've driven growth or improved processes in previous roles. This helps us visualise your potential contribution.
Be Authentic:Let your personality shine through in your application. We value creativity and innovation, so don’t be afraid to express your unique approach to marketing and how it aligns with our mission of saving lives.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you can easily keep track of your application status!
How to prepare for a job interview at Halma plc
✨Know Your Numbers
As a Commercial Growth Marketing Manager, you'll need to demonstrate your understanding of pipeline and revenue metrics. Brush up on your past achievements related to marketing-sourced pipeline and SQLs. Be ready to discuss specific figures and how you achieved them.
✨Master the Multi-Channel Approach
Since the role involves designing multi-channel outreach programmes, prepare examples of successful campaigns you've run. Highlight your experience with digital, events, and webinars, and be ready to explain how you aligned messaging and cadences with sales efforts.
✨Voice of Customer Insights
Understanding customer feedback is crucial for this position. Prepare to discuss how you've used VoC insights in the past to refine positioning and messaging. Bring examples of how you've turned customer interviews into actionable strategies.
✨Showcase Your CRM Savvy
Familiarity with HubSpot or Salesforce is essential. Be prepared to talk about your hands-on experience with these tools, especially regarding lead management and reporting. Discuss how you've improved data quality and managed lifecycle stages in previous roles.
