At a Glance
- Tasks: Drive commercial growth through innovative marketing strategies and multi-channel outreach.
- Company: Join FFE, a global leader in fire safety design and manufacturing.
- Benefits: Enjoy 25 days annual leave, health insurance, and a bonus scheme.
- Other info: Be part of a creative team that values innovation and employee wellbeing.
- Why this job: Make a real impact by protecting lives with cutting-edge fire safety products.
- Qualifications: Experience in B2B marketing and demand generation is essential.
The predicted salary is between 50000 - 65000 € per year.
Company Overview
FFE is a global design and manufacturing business, with a head office and manufacturing in Hitchin, R&D Centre in Cambridge and sales and marketing support across the globe. FFE are dedicated to supplying specialist detection and suppression products to the fire industry. Our business is driven by our vision of a future where all lives and livelihoods are safe from fire, and is supported by:
- Understanding our customers and our markets whilst providing the highest quality of customer service and satisfaction.
- Designing and manufacturing quality products in a sustainable way.
- Striving for excellence in everything we do.
There is worldwide reliance on FFE products, in high profile public infrastructure, commercial workspaces and industrial operating environments. In addition, FFE products are trusted to protect some of the world’s most iconic buildings such as the White House, Dubai Airport, and Pinewood Studios. The FFE portfolio includes two industry leading product brands: With over half a million Optical Beam Smoke Detector units installed around the world, Fireray® is using proven technology in a product line with heritage stretching back to 1994. Talentum® is one of the world’s most respected flame detector brands in the marketplace, FFE is not only providing quality today but developing technologies for tomorrow. Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirit and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations.
Duties and Responsibilities
- Own the commercial growth plan across outreach, demand generation, win-back, and channel, with clear quarterly targets for pipeline and revenue.
- Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers.
- Design and run multi-channel outreach programmes with Sales, including messaging, cadences, and conversion goals.
- Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation.
- Own win-back and reactivation strategy for lost and lapsed accounts in coordination with Sales.
- Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co-marketing activity.
- Define measurement and attribution, report on marketing-sourced and influenced pipeline, conversion, ROI, and velocity.
- Improve lead management processes with Sales, including SLAs, scoring, routing, follow-up speed, and feedback loops.
- Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross-functional delivery with Product, Sales and Customer Success.
Skills and Experience
- Commercial mindset with pipeline and revenue ownership, Essential.
- Proven ownership of marketing sourced and influenced pipeline, SQLs, opportunities, and revenue targets.
- Go-to-market planning and prioritisation, Essential.
- Experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact.
- B2B demand generation execution, Essential.
- Strong background delivering multi-channel campaigns across digital, events, webinars, partners, and website journeys.
- Sales and outbound alignment, Essential.
- Experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes.
- Voice of Customer and win-loss insight, Essential.
- Ability to run interviews and analysis and convert insight into messaging, objections handling, and content.
- Positioning and messaging development, Essential.
- Proven ability to turn product value into clear propositions and differentiation by segment or market.
- Funnel analytics, attribution, and reporting, Essential.
- Strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue.
- CRM and marketing operations literacy, Essential.
- Hands-on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality.
- Channel, partner, and win-back experience, Desired.
- Experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts.
FFE Benefits
- 25 days Annual Leave.
- Company bonus Scheme.
- Halma Pension plan.
- BUPA health insurance.
- Simply Health cash plan.
- EAP.
Reward & Recognition: Free Shares Scheme and annual bonus opportunities to peer-nominated Spotlight Awards and milestone celebrations with extra leave and cash awards.
Your wellbeing matters: access to the YuLife app, fresh fruit and juice in the workplace, Employee Assistance Programme, and 25 days annual leave as standard.
Family Support: 14 weeks fully paid maternity, paternity or adoption leave.
Future Security: pension scheme up to 10.5% contribution, Critical Illness Cover if unable to work more than 26 weeks.
Lifestyle & Everyday Savings: Benefits Hub discounts, tax-efficient schemes for cycling and electric vehicles, team lunches.
Growth & Long-Term Recognition: training and learning opportunities, extra annual leave, £250 award at every five-year milestone.
Commercial Growth Marketing Manager in Hitchin employer: Halma p.l.c
FFE is an exceptional employer that prioritises employee well-being and professional growth, offering a supportive work culture where creativity and innovation thrive. With comprehensive benefits including generous annual leave, health insurance, and a robust pension plan, employees are empowered to make a meaningful impact in the fire safety industry while enjoying a balanced lifestyle. Located in Hitchin, FFE provides unique opportunities to contribute to projects that protect iconic structures globally, fostering a sense of pride and purpose among its team members.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Growth Marketing Manager in Hitchin
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching FFE and its products. Understand their market position and how your skills can contribute to their mission of safety. Tailor your responses to show you’re not just a fit for the role, but for the company culture too.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your pitch. Focus on articulating your experience in commercial growth and demand generation clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the FFE team. Let’s get you that dream job!
We think you need these skills to ace Commercial Growth Marketing Manager in Hitchin
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Commercial Growth Marketing Manager role. Highlight your relevant experience in B2B demand generation and pipeline ownership, as this will show us you understand what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to quantify your success, like revenue growth or successful campaigns you've led.
Be Authentic:Let your personality shine through in your application. We value creativity and innovation, so don’t be afraid to express your unique approach to marketing and how you can contribute to our mission of saving lives.
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people quickly and allows us to see your interest in being part of our team at FFE.
How to prepare for a job interview at Halma p.l.c
✨Know Your Numbers
As a Commercial Growth Marketing Manager, you'll need to demonstrate your understanding of pipeline and revenue metrics. Brush up on your past achievements related to marketing-sourced pipeline and SQLs. Be ready to discuss specific figures and how your strategies directly impacted revenue growth.
✨Understand the Customer
FFEs focus on customer satisfaction, so show that you can build and maintain an ideal customer profile. Prepare examples of how you've used Voice of Customer insights in previous roles to refine messaging or improve positioning. This will highlight your ability to align marketing efforts with customer needs.
✨Multi-Channel Mastery
You’ll be expected to design and run multi-channel outreach programmes. Come prepared with examples of successful campaigns you've executed across various channels like digital, events, and webinars. Discuss the strategies you used and the results achieved to showcase your expertise.
✨Collaboration is Key
Since this role involves working closely with Sales and other departments, emphasise your experience in cross-functional collaboration. Share specific instances where you’ve coordinated with sales teams for outreach or joint campaigns, and how that led to improved outcomes. This will demonstrate your team spirit and ability to drive results together.
