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- Tasks: Craft engaging, SEO-rich copy for Hallmark UK’s online platforms and support content localisation.
- Company: Join Hallmark UK, a brand known for creativity and connection.
- Benefits: Flexible working, free parking, and a range of lifestyle perks.
- Why this job: Make an impact on brand visibility while honing your SEO and copywriting skills.
- Qualifications: Experience in SEO practices, strong copywriting skills, and a creative mindset.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 30000 - 40000 ÂŁ per year.
As our SEO Copywriter, you’ll play a key role in crafting compelling, SEO‑rich product and on‑site web copy that enhances visibility and engagement across Hallmark UK’s online channels and retail platforms. Working closely with marketing, digital and ecommerce teams, you’ll help ensure content is engaging, discoverable and aligned to our brand voice. While this is an English‑focused role, you’ll also support content localisation for the Netherlands market by working with translation tools and existing NL marketing and ecommerce resources to proofcheck accuracy and tone. Through insight‑led optimisation, you’ll directly support Hallmark’s growth ambitions and brand consistency across Europe.
Your Responsibilities
- Create and maintain high‑quality, SEO‑optimised product descriptions across branded websites and retail platforms, including Amazon.
- Develop and maintain high‑quality on‑site web and blog copy in English.
- Use analytics and keyword research tools to identify trends and improve content performance.
- Collaborate with internal teams and marketing agencies to test, learn and refine SEO strategies.
- Use translation tools to support content localisation for the Netherlands market, working with NL marketing and ecommerce teams to proofcheck accuracy and tone.
- Support wider marketing activity by contributing to ad copy and social media content when required.
- Proofread and edit content to ensure clarity, consistency and brand alignment.
- Share insights and collaborate with US counterparts to support global brand alignment.
- Actively participate in feedback sessions and skill‑sharing to support team development and creativity.
- Assist the wider marketing team with ad hoc requests to support the smooth delivery of campaigns and projects.
Your Accountabilities
- Ownership of core KPIs, targets and goals for the role.
- Contribution to strategic content planning and ongoing optimisation.
- Driving online engagement and conversion through effective SEO practices.
- Maintaining brand tone of voice and consistency across all digital touchpoints.
To Be Successful You Will Need
- Proven experience in SEO best practices and on‑site optimisation.
- Confidence using GA4, Search Console and other relevant research tools.
- Strong copywriting skills with a creative, consumer‑focused mindset.
- Proficiency in Excel and the ability to use automation tools for content creation.
- Excellent communication and collaboration skills.
- Degree‑level education or equivalent relevant experience.
- A proactive approach with strong adaptability and commercial awareness.
- Experience using translation tools or working with local market stakeholders (desirable; language fluency not required).
Based at our Dawson Lane site in Bradford, close to key motorway links you’ll be able to take advantage of flexible working opportunities including working from home opportunities, free onsite parking for when you are in the office, and a variety of other cultural and lifestyle benefits, aimed at promoting a positive work/life balance.
Search Engine Optimization Copywriter in Bradford employer: Hallmark UK & Ireland
Contact Detail:
Hallmark UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimization Copywriter in Bradford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best SEO copywriting work. Make it easy for potential employers to see what you can do and how you can add value to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its brand voice. Be ready to discuss how your experience aligns with their goals, especially in terms of SEO strategies and content optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Search Engine Optimization Copywriter in Bradford
Some tips for your application 🫡
Show Off Your SEO Skills: Make sure to highlight your experience with SEO best practices in your application. We want to see how you've used analytics and keyword research tools to boost content performance, so don’t hold back!
Craft Compelling Copy: As an SEO Copywriter, your writing needs to be engaging and aligned with our brand voice. Share examples of your previous work that showcase your strong copywriting skills and creative flair.
Collaboration is Key: We love teamwork! Mention any past experiences where you collaborated with marketing or digital teams. This shows us you can work well with others to refine SEO strategies and contribute to wider marketing activities.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Hallmark UK & Ireland
✨Know Your SEO Basics
Before the interview, brush up on your SEO knowledge. Be ready to discuss best practices, tools like GA4 and Search Console, and how you’ve used them in past roles. This shows you’re not just familiar with the terms but can apply them effectively.
✨Showcase Your Copywriting Skills
Prepare samples of your previous work that highlight your copywriting prowess. Focus on pieces that are SEO-optimised and demonstrate your ability to engage readers while maintaining brand voice. This will give the interviewers a clear idea of what you can bring to the table.
✨Familiarise Yourself with Localisation
Since this role involves content localisation for the Netherlands market, it’s a good idea to understand how translation tools work. Even if you’re not fluent in Dutch, showing that you know how to proofcheck content for accuracy and tone will impress the interviewers.
✨Be Ready to Collaborate
This position requires working closely with various teams. Prepare examples of how you’ve successfully collaborated in the past, whether with marketing teams or other stakeholders. Highlight your communication skills and adaptability, as these are key to thriving in a team environment.