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For Companies At a Glance
- Tasks: Welcome potential residents and guide them through important decisions with empathy and professionalism.
- Company: Join Hallmark Luxury Care Homes, a family-owned provider known for exceptional, relationship-centred care.
- Benefits: Enjoy competitive salary, quarterly bonuses, exclusive discounts, wellness support, and career development opportunities.
- Other info: We celebrate individuality and welcome applications from all backgrounds, ensuring accessibility throughout the recruitment process.
- Why this job: Make a positive impact in people's lives while being part of a supportive and vibrant team culture.
- Qualifications: Experience in B2C sales, ideally in high-value services like healthcare or hospitality, is essential.
The predicted salary is between 36000 - 60000 £ per year.
Location: Various | Salary: Circa OTE £60K.
Are you ready to join one of the UK’s leading private care providers and make a meaningful difference every day? At Hallmark Luxury Care Homes, we’re proud to be a family-owned care provider known for delivering exceptional, relationship-centred care. With a commitment to excellence, warmth, and community, our vision is simple: to be recognised as the leading provider of high-quality care for older people.
We are currently seeking a dynamic and driven Customer Relationship Manager (Sales Manager) to join our award-winning team.
About the Role
As the face of the home, you’ll play a key role in welcoming potential residents and their loved ones, guiding them through one of life’s most important decisions with empathy, professionalism, and confidence. You’ll work closely with the Home Manager and Regional Team to:
- Drive occupancy and maintain average weekly fee rates
- Build strong local relationships with referral sources and community partners
- Manage enquiries and show rounds with warmth, clarity, and a consultative approach
- Be the go-to person for local marketing, events, and brand representation
- Celebrate with residents and families at events, open days, and milestone moments
Your background in B2C sales, ideally in a high-value service or lifestyle sector (e.g. healthcare, property, hospitality, private education), will give you the confidence and commercial focus to achieve KPIs and contribute to the continued success of your home.
What We’re Looking For
- A confident and approachable sales professional with a strong track record in relationship-based selling
- Passionate about making a positive difference to people’s lives
- Naturally empathetic and polished, with a genuine interest in others
- A creative thinker with the drive to exceed targets
- Comfortable leading events, nurturing local networks, and being a visible ambassador for the Hallmark brand
What We Offer
- Competitive basic salary + Quarterly bonus.
- Industry-leading training and career development pathways
- Hallmark Rewards – exclusive discounts, wellness support, and benefits
- Pension scheme, life assurance, and optional healthcare plan
- A vibrant working environment where you’re valued, supported, and celebrated
At Hallmark, we are inclusive, big-hearted, and thrive together. We celebrate individuality and welcome applications from people of all backgrounds. We’re also happy to discuss reasonable adjustments throughout the recruitment process to ensure accessibility for all.
Join a company where your impact matters, and your success is shared. Hallmark Care Homes – where careers flourish, and care comes from the heart.
Contact Detail:
Hallmark Luxury Care Homes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Manager
✨Tip Number 1
Familiarise yourself with Hallmark Luxury Care Homes' values and mission. Understanding their commitment to relationship-centred care will help you align your approach during interviews and discussions, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Network within the healthcare and luxury service sectors. Attend local events or join online forums where you can connect with professionals in similar roles. This not only expands your contacts but also gives you insights into the industry that can be beneficial during your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully built relationships in previous roles. Highlighting your experience in B2C sales, especially in high-value services, will demonstrate your capability to drive occupancy and maintain fee rates effectively.
✨Tip Number 4
Showcase your event management skills. Since the role involves leading local marketing events and being a brand ambassador, think of creative ideas you could bring to the table. This will illustrate your proactive approach and enthusiasm for the position.
We think you need these skills to ace Customer Relationship Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C sales, particularly in high-value services like healthcare or hospitality. Use specific examples to demonstrate your relationship-building skills and achievements.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for making a positive difference in people's lives. Mention how your background aligns with the values of Hallmark Luxury Care Homes and express your enthusiasm for the role.
Showcase Your Soft Skills: In your application, emphasise your empathy, approachability, and ability to connect with others. These qualities are crucial for a Customer Relationship Manager, so provide examples of how you've demonstrated these traits in previous roles.
Highlight Local Engagement Experience: If you have experience in local marketing or community engagement, be sure to include this in your application. Discuss any events you've led or networks you've nurtured, as this will show your capability to represent the Hallmark brand effectively.
How to prepare for a job interview at Hallmark Luxury Care Homes
✨Show Your Empathy
As a Customer Relationship Manager, empathy is key. Be prepared to share examples of how you've connected with clients or customers in the past, demonstrating your ability to understand their needs and concerns.
✨Know the Company Inside Out
Research Hallmark Luxury Care Homes thoroughly. Understand their values, mission, and the services they offer. This will not only help you answer questions but also show your genuine interest in the role.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and relationship-building abilities. Think of specific situations where you successfully managed client relationships or resolved conflicts.
✨Highlight Your Sales Achievements
Be ready to discuss your previous sales experience, particularly in B2C environments. Share quantifiable achievements that demonstrate your ability to meet and exceed targets, as this is crucial for the role.