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- Tasks: Lead licensing strategy and manage key partnerships to drive Hallmark's growth.
- Company: Join Hallmark, a beloved brand with a focus on creativity and connection.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Shape the future of a leading brand while building meaningful partnerships.
- Qualifications: Experience in brand licensing or business development is essential.
- Other info: Dynamic role with a chance to influence long-term strategy and impact.
The predicted salary is between 50000 - 65000 £ per year.
As our Licensing & Business Development Manager, you'll lead the management and growth of Hallmark's licensing and business development portfolio. You'll be responsible for shaping licensing strategy, managing key partnerships and identifying opportunities that deliver meaningful value to the business. Acting as a subject-matter expert, you'll work closely with internal teams and external partners to ensure all activity aligns with Hallmark's commercial goals, brand direction and market expectations. You'll play a key role in influencing long-term strategy, balancing commercial ambition with strong relationship management. Through effective negotiation, insight and collaboration, you'll help build sustainable partnerships that support Hallmark's growth and brand presence across Europe.
Responsibilities
- Lead portfolio management across licensors, licensees and agency partners, ensuring partnerships support Hallmark's long-term business strategy.
- Act as a lead negotiator, approaching agreements strategically by assessing risks, planning scenarios and aligning outcomes with stakeholder needs.
- Provide insight and input into Hallmark Europe's short- and long-term licensing strategy, including content acquisition and brand extension opportunities.
- Manage both tactical contract activity and high-level strategic planning, adapting approach to deliver effective outcomes.
- Identify and assess opportunities that deliver strategic or commercial benefit, ensuring alignment with organisational priorities and capacity.
- Lead and support change initiatives, bringing partners and teams along with new ways of working.
- Ownership of Hallmark Europe's licensing portfolio, representing the full scope of partnerships and commitments.
- Influencing commercial outcomes through effective content acquisition and licensing negotiations.
- Contributing to departmental strategic plans to ensure future partnerships support wider business objectives.
- Ensuring consistent, aligned and high-quality partnership management across the portfolio.
- Providing expert advice to internal stakeholders on partners, licensing trends, consumer expectations and market dynamics.
- Working cross-functionally to support licensing planning, forecasting and performance tracking.
- Maintaining accurate and up-to-date licensing documentation accessible to relevant stakeholders.
Qualifications
- Experience in brand licensing, content management or a relevant business development role.
- Strong licensing and content knowledge, with experience in acquisition.
Licensing & Business Development Manager in Bradford employer: Hallmark Cards
Contact Detail:
Hallmark Cards Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Licensing & Business Development Manager in Bradford
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their licensing strategy and recent partnerships. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Showcase your negotiation skills! Think of examples from your past experiences where you’ve successfully managed partnerships or closed deals. We love hearing about real-life scenarios that demonstrate your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. We’re excited to see what you bring to the table!
We think you need these skills to ace Licensing & Business Development Manager in Bradford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Licensing & Business Development Manager role. Highlight your experience in brand licensing and business development, and don’t forget to showcase any relevant achievements that align with Hallmark's goals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific experiences that demonstrate your ability to manage partnerships and influence strategy, and show us your passion for Hallmark’s brand.
Showcase Your Negotiation Skills: Since negotiation is key in this role, make sure to include examples of successful negotiations you've led. We want to see how you assess risks and align outcomes with stakeholder needs, so don’t hold back on the details!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Hallmark Cards
✨Know Your Licensing Stuff
Make sure you brush up on your knowledge of brand licensing and content management. Familiarise yourself with Hallmark's current licensing portfolio and recent partnerships. This will show that you're not just interested in the role, but that you understand the industry and can hit the ground running.
✨Prepare for Negotiation Scenarios
Since you'll be acting as a lead negotiator, think about potential negotiation scenarios you might face. Prepare examples from your past experiences where you've successfully navigated complex agreements. This will demonstrate your strategic thinking and ability to align outcomes with stakeholder needs.
✨Showcase Your Relationship Management Skills
Highlight your experience in managing key partnerships and how you've built sustainable relationships in previous roles. Be ready to discuss specific instances where your relationship management led to successful outcomes, as this is crucial for influencing long-term strategy at Hallmark.
✨Align with Hallmark's Vision
Research Hallmark's commercial goals and brand direction thoroughly. During the interview, express how your vision aligns with theirs and how you can contribute to their growth across Europe. This shows that you're not only a fit for the role but also passionate about the company's mission.