Paid Media Consultant

A Paid Media Consultant at Hallam is a mid-level role designed for experienced paid media practitioners who are competent leading multiple client accounts, while working closely with our paid media leads. The focus is on delivering impactful results, supporting client relationships, and driving account performance.

Purpose

• Execute paid media campaigns that align with client objectives and provide measurable outcomes, with a focus on B2B clients.
• Foster cross-functional collaboration to optimise campaign strategies.
• Promote a positive work culture and mentor junior team members.
• Drive client satisfaction and contribute to account growth initiatives.

Responsibilities

• Communication & Collaboration: Collaborate with departments, conduct regular team check-ins, and serve as the primary contact for clients.
• Management: Oversee day-to-day management of accounts, mentor team members, and ensure project completion within scope.
• Product Development & Innovation: Develop and optimise campaigns, identify growth opportunities, and share industry insights.

Requirements

• Hands on paid media management and planning experience in an agency or in-house role.
• B2B paid media strategy experience, with knowledge of ABM campaigns.
• Strong analytical skills, data proficiency, and knowledge of paid media.
• Organised with excellent time management skills.
• Active engagement in professional development.
• Relevant certifications in digital advertising platforms (e.g. Google Skillshop).
• Confident communicator with cross-functional collaboration skills.

Marketing

In this role, you will be expected to contribute both independently and collaboratively at the department level to drive the overall success of our marketing efforts. You will play an active role in thought leadership initiatives that support lead generation and help maximise the department’s impact. This includes contributing to a range of activities such as blogging, content creation, event support, and other marketing tasks. Your proactive involvement in these areas will be key to ensuring we consistently deliver high-quality marketing outputs and fully leverage the capabilities of the department.

Key Marketing Responsibilities

• Collaborate with the marketing team to provide insights and ideas for campaigns and content.
• Stay informed on the latest digital marketing trends, sharing knowledge with colleagues and clients.
• Assist in executing marketing campaigns and content that drive results and meet client KPIs.
• Be involved with thought leadership initiatives, promoting yourself and Hallam through a variety of channels.

Workplace Culture

At Hallam, we believe that a positive and inclusive workplace culture is the foundation of our success. Every employee plays a crucial role in fostering this environment by embodying and promoting our company values in their daily work and interactions. Whether collaborating with colleagues, engaging with clients, or driving innovation, we expect our team members to champion integrity, respect, and creativity. Together, we are committed to building a workplace that encourages growth, inclusivity, and excellence, ensuring that our values are reflected in everything we do.

Key Workplace Culture Responsibilities

• Uphold and embody the agency’s core values in daily work and interactions with clients and colleagues.
• Promote a positive, inclusive, and dynamic workplace environment.
• Support initiatives that enhance employee engagement, learning, and well-being.

BCorp

In senior leadership roles such as Director or Head of Department at our digital marketing agency, you will play a pivotal role in promoting the overall success of the Company. As a key leader, you are expected to act in good faith to advance the Company’s mission of benefiting its members, while also having a material positive impact on society and the environment. Your decisions will be made with careful consideration of long-term consequences, the well-being of employees, and the nurturing of strong relationships with clients, suppliers, and other stakeholders. Additionally, you will ensure that the Company maintains a reputation for high standards of business conduct and operates in a manner that positively impacts the community and the environment. You will also ensure fairness among all members of the Company while driving its strategic objectives forward.

Key BCorp Responsibilities

• Actively contribute to the company’s sustainability and social impact goals as part of its BCorp certification.
• Encourage sustainable and ethical business practices within your team and across the agency.
• Support diversity, equity, and inclusion initiatives within the workplace and in client engagements.

DEI

At our digital marketing agency, we are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and empowered. Regardless of your role, you will be responsible for contributing to this culture by embracing diversity, promoting equity, and supporting an inclusive environment where different perspectives are encouraged and respected. We expect all employees to actively engage in DEI initiatives, challenge bias, and collaborate to create a workplace that reflects the diverse communities we serve. Your commitment to DEI is crucial to driving innovation, fostering teamwork, and ensuring that all voices are heard and respected.

Key DEI Responsibilities

• Foster inclusivity through being a welcoming and respectful colleague, valuing diverse perspectives and treating all fellow Hallamers, clients, and stakeholders with dignity and respect.
• Promote equal opportunities by actively supporting initiatives that ensure all team members have equal access to opportunities for growth, development, and advancement.
• Challenge bias by recognising and addressing unconscious biases, fostering open dialogues about diversity, equity, and inclusion within the team and across the organisation.
• Be an ally by supporting underrepresented groups by listening, advocating, and actively participating in efforts to create a more diverse and inclusive workplace.
• Lead by example by modelling inclusive behaviour in all interactions and decisions, ensuring that diversity and equity are prioritised in both day-to-day operations and long-term strategies.