Organic Growth Lead

As one of the most senior members in the team, you are responsible for delivering results on our largest clients as well as supporting, developing and growing the Organic Team to be one of Europe’s finest. You are a key contributor to driving organic innovation, fostering growth for both the team and yourself. You lead on our clients' organic strategy, by consistently consulting with key stakeholders, working collaboratively with specialists to deliver overarching plans, alongside confidently reporting on performance and success.

Purpose

• To support the agency’s mission in providing exceptional and holistic digital marketing services, with a focus on organic search.
• To drive innovation, collaboration, and alignment with the company’s strategic goals.
• To embody and promote the company’s values and maintain a positive workplace culture.
• To support with sales and marketing efforts, client satisfaction, and product development initiatives.

Responsibilities

• Owns overall organic strategy and roadmap for clients, leading organic strategy within our client facing squads.
• Thinking beyond Google – producing strategies which extend across the entire organic search ecosystem.
• Manages organic strategies end-to-end including research, implementation and reporting.
• Acts as the lead organic contact on a wide variety of client accounts, ensuring best practice is consistently adhered to.
• Prioritises activities across the organic team based on client’s performance, KPIs and impact.
• Identifies new opportunities and connects organic plans to business plans.
• Contributes to organic thought leadership and delivers industry and specialist insights that are valued by our clients and peers.
• Performs high standard of SEO deliverables such as keyword research based on SERP intent, content on-page optimisations, cannibalisation audits, performance analysis etc.
• In-depth understanding of ‘best-in-class’ technical SEO audits, identifying and subsequently helping clients fix any issues.

Works Closely With

• Digital PR, Paid Media and Content Teams developing and implementing content, technical solutions and Unified Search strategies.
• The Creative Team, ensuring Organic best practices are being implemented.
• The Paid Media Team, developing integrated search strategies for clients.
• The Development Team, ensuring organic and SEO best practices follow best practices.
• The Account Managers and Sales Teams, supporting with new business and upsell opportunities, including large client pitches.
• The Head of Organic Search in identifying service improvements and contributing to the objectives of the Organic team as well as mentoring and training peers.

Communication & Collaboration

• Foster open communication and teamwork across departments.
• Engage in regular check-ins and updates with team members, ensuring alignment on project goals and timelines.
• Build strong relationships with clients and stakeholders, ensuring satisfaction and clarity on project deliverables.
• Consults with clients and reports on organic performance tied to business goals.

Coaching & Mentoring

• Peer Review the work of other team members, providing guidance, mentorship, and performance feedback.
• Ensure that all projects are delivered on time and within scope.
• Develop and implement team strategies that support both client objectives and agency goals.
• Manage the allocation of resources for your clients to optimise productivity.

Product Development & Innovation

• Contribute to the development of new digital products and services.
• Bring innovative ideas to enhance current offerings, ensuring they align with market trends and client needs.
• Ensure seamless integration of new tools and processes.

KPIs

• All KPIs are measured monthly and targeted quarterly.

Project Success & Timeliness

• Completion of projects within agreed timelines and budgets.
• Achievement of project goals and client satisfaction metrics.

Performance

• Personal employee engagement and adoption of people initiatives and tools.
• Professional development progress.
• Meeting or exceeding performance review expectations.

Client Satisfaction

• High levels of client satisfaction based on feedback and results.
• Client retention and account growth.

Innovation & Product Development

• Contribution to new product ideas, processes, or services.
• Implementation and success of innovative solutions or improvements.

Collaboration & Communication

• Quality of communication and collaboration within and across departments.
• Positive feedback from team members and stakeholders.
• Achieving a good to outstanding talent review score.

Requirements

• Strong communication and collaboration skills.
• Ability to work in a fast-paced, dynamic environment.
• Understanding of digital marketing trends and best practices.
• Proven SEO background, minimum of 5 years experience in a similar role.
• Works in unity with others to meet client goals and retain client accounts.
• Ability to thrive and enjoy a dynamic environment whilst juggling multiple projects in parallel.
• Takes ownership in getting any issues resolved.
• Embodies and practices radical candour – the ability to give effective constructive feedback to team members and colleagues when required.
• Sets up their colleagues for success as standard, being the teammate everyone wants by their side.
• Keeps up to date with SEO industry trends and developments.
• Confident in cascading experience and knowledge to the rest of the team.
• Enjoys, thrives and creates environments which encourage open communication, teamwork, trust and creative thinking.
• Comfortable and confident in being recognised as an expert both internally and externally.
• Experience using industry tools such as Google Search Console, GA4, Ahrefs, Screaming Frog and SparkToro.

Marketing

In this role, you will be expected to contribute both independently and collaboratively at the department level to drive the overall success of our marketing efforts. You will play an active role in thought leadership initiatives that support lead generation and help maximise the department’s impact. This includes contributing to a range of activities such as blogging, content creation, event support, and other marketing tasks. Your proactive involvement in these areas will be key to ensuring we consistently deliver high-quality marketing outputs and fully leverage the capabilities of the department.

Key Marketing Responsibilities

• Collaborate with the marketing team to provide insights and ideas for campaigns and content.
• Stay informed on the latest digital marketing trends, sharing knowledge with colleagues and clients.
• Assist in executing marketing campaigns and content that drive results and meet client KPIs.
• Be involved with thought leadership initiatives, promoting yourself and Hallam through a variety of channels.

Workplace Culture

At Hallam, we believe that a positive and inclusive workplace culture is the foundation of our success. Every employee plays a crucial role in fostering this environment by embodying and promoting our company values in their daily work and interactions. Whether collaborating with colleagues, engaging with clients, or driving innovation, we expect our team members to champion integrity, respect, and creativity. Together, we are committed to building a workplace that encourages growth, inclusivity, and excellence, ensuring that our values are reflected in everything we do.

Key Workplace Culture Responsibilities

• Uphold and embody the agency’s core values in daily work and interactions with clients and colleagues.
• Promote a positive, inclusive, and dynamic workplace environment.
• Support initiatives that enhance employee engagement, learning, and well-being.

BCorp

You will play a pivotal role in promoting the overall success of the Company. As a key leader, you are expected to act in good faith to advance the Company’s mission of benefiting its members, while also having a material positive impact on society and the environment. Your decisions will be made with careful consideration of long‑term consequences, the well‑being of employees, and the nurturing of strong relationships with clients, suppliers, and other stakeholders. Additionally, you will ensure that the Company maintains a reputation for high standards of business conduct and operates in a manner that positively impacts the community and the environment. You will also ensure fairness among all members of the Company while driving its strategic objectives forward.