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For Companies At a Glance
- Tasks: Conduct user research to shape B2B website and digital experience projects.
- Company: Join Hallam, a progressive agency with a focus on people and values.
- Benefits: Flexible freelance opportunities with a supportive team and great culture.
- Why this job: Make a real impact by delivering insights that drive UX and content strategy.
- Qualifications: Experience in user research, particularly for B2B websites and digital experiences.
- Other info: Collaborate with a talented team and enjoy a dynamic work environment.
The predicted salary is between 20 - 30 £ per hour.
We are looking for an experienced Freelance User Researcher to support our Experience Department on upcoming B2B website and digital experience projects.
About the Role
This role is about delivering research that genuinely shapes decisions. You'll help teams and clients understand users, reduce risk, and make confident experience choices, focusing on insight that directly informs UX, content, conversion, and experience strategy. You'll work at pace, stay pragmatic, and tailor your approach to each project, always keeping delivery, impact, and real-world constraints in mind.
The work
- Support research across a mix of B2B projects, including:
- Full website rebuilds and redesigns
- UX audits and expert reviews
- User testing of live sites, prototypes, and wireframes
- Discovery and insight phases to inform UX, UI and content strategy
- CRO and optimisation-focused research
- Retainer-based research support and mini audits
- Research to support intelligent experience strategy and design
What you'll bring to the role
- Experienced user researcher with a strong track record delivering practical, insight-led research for B2B websites and digital experiences.
- Confident planning and running B2B user interviews with buyers, decision-makers, and end users.
- Able to identify meaningful patterns around motivations, barriers, language, and trust, and translate these into clear, actionable insight.
- Comfortable running website user testing across live sites, prototypes, and wireframes, identifying usability issues and friction across key journeys.
- Experience conducting competitor analysis and UX heuristic reviews.
- Understanding of CRO and optimisation in B2B contexts.
- Comfortable using analytics to guide research focus.
- Highly skilled at synthesising research into clear outputs that designers, strategists, and clients can act on immediately.
- Experience working in agency environments and understanding the realities of time, budget, and delivery.
Experience we're excited about
- Using AI to support and streamline research workflows.
- Testing, evaluating, or contributing to AI-powered systems or features.
- Contributing to UX, CRO, or experience strategy decisions.
Who you'll work with
You'll work with Hallam's Experience team, a tight-knit group across UX, UI, and development with big ambitions and high standards.
About Hallam
We're here to do business in a better way: to work hard to do the right things, not only for our clients but our people and the world around us. Hallam has been chosen by its employees as one of the best places to work, and in the top 40 marketing employers in the UK.
What's it like working with Hallam?
You'll get to work for a progressive agency that is driven by its people and values, not just profit.
We highly encourage applicants from under-represented ethnic groups and LGBTQ communities. Throughout the recruitment process, we will strive to make interviews as diverse and gender-balanced as possible for impartiality.
Register your interest
If you'd like to be considered for freelance user research opportunities with Hallam, please email katherine.sherry@hallam.co.uk with the subject line "Freelance User Researcher – Registering Interest." In your email, please include:
- Your registered company name, if relevant
- Your day or hourly rates
- The type of work you can support
- Your typical lead time and availability
Please note: this role is for freelancers and agencies only. We're not working with recruiters for this opportunity.
Freelance Network | User Researchers in London employer: Hallam
Contact Detail:
Hallam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Network | User Researchers in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for freelance user research gigs. You never know who might have a lead or can introduce you to someone looking for your skills.
✨Tip Number 2
Show off your work! Create a portfolio that highlights your best user research projects. Make sure it’s easy to navigate and showcases your insights and impact. This will help potential clients see the value you bring to the table.
✨Tip Number 3
Stay active on social media, especially LinkedIn! Share your thoughts on user research trends, post about your latest projects, and engage with others in the field. This not only builds your personal brand but also keeps you top of mind for opportunities.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented freelancers like you. Register your interest and keep an eye on our projects – we’d love to have you on board when the right opportunity comes up!
We think you need these skills to ace Freelance Network | User Researchers in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for user research and how it aligns with our values.
Tailor Your Application: Make sure to customise your application for the role. Highlight your relevant experience in B2B user research and how you've tackled similar projects in the past. This helps us see how you'd fit right into our team!
Showcase Your Skills: Don’t just list your skills; give us examples of how you've used them in real-world scenarios. Whether it's running user interviews or conducting usability tests, we want to see how you’ve made an impact in your previous roles.
Apply Through Our Website: We highly encourage you to apply through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it makes the whole process smoother for everyone!
How to prepare for a job interview at Hallam
✨Know Your Research Inside Out
Before the interview, dive deep into your past user research projects. Be ready to discuss specific methodologies you used, the insights you gathered, and how they influenced UX decisions. This will show that you can deliver practical, insight-led research that aligns with the role.
✨Tailor Your Approach
Since this role requires a tailored approach for different B2B projects, think about how you can adapt your research methods based on project needs. Prepare examples of how you've successfully adjusted your strategies in the past to meet client goals and real-world constraints.
✨Showcase Your Communication Skills
As a User Researcher, you'll need to communicate findings clearly to designers and strategists. Practice explaining complex insights in simple terms. Bring along examples of your research outputs that demonstrate how you've synthesised data into actionable insights.
✨Be Ready for Practical Scenarios
Expect scenario-based questions during the interview. Prepare to discuss how you'd handle specific challenges, like conducting user interviews with hard-to-reach samples or identifying usability issues in live sites. This will highlight your problem-solving skills and adaptability.
